
Arsalan Ali

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About me
Head of Salesforce Product @ Enpal
Education
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National University of Sciences and Technology (NUST)
2008 - 2012Bachelors in Engineering (BE) Electronics Engineering
Experience

Elixir Technologies
Mar 2013 - Apr 2018Worked closely with customers from fortune 500 companies. Worked on severallarge-scale projects with multinational corporate clients experiencing full project lifecycles from conception & implementation to completion & supportPrepared and conducted solution requirements gathering sessions with customer’sbusiness and technical subject matter expertsManaged customer expectations and maintained ongoing and regularcommunications thereby ensuring customer satisfactionCreated detailed documentation of ongoing projects including project specificcustomer training materialTraveled on-site (Shanghai, China) to manage and work directly with customer toelicit requirements, solution design, implementation & successful deployment ofbusiness critical applications designed within Elixir's Product suiteClosely worked with multi-sited global teams to manage customer expectationsthrough transparency, collaboration & team workMentored and trained other team members on Elixir’s cloud based CustomerCommunication Management (CCM) Tango+Provided subject matter expertise to Technical Support teams upon project deliveryfor smooth transition after Production deployments Show less
Senior Solutions Analyst
Jul 2016 - Apr 2018Business Analyst
Mar 2013 - Jul 2016

S&P Global
Apr 2018 - May 2020Mentored, Managed and trained 4 FTEs on complex business processes andSalesforce implementations across different divisions of S&P GlobalSubject matter expert for all Salesforce implementations related to end to endautomated Order to Cash process involving multiple systemsWork with Business leaders to prioritise needs and identify the right problems tosolve to create high impact and valueWorked closely with Product Owner in achieving scrum team goals during eachsprint by delivering enhancements and functionalities to key stakeholders Show less Perform hands-on application configuration in Salesforce, external system integration,and data migrationMaintain documentation on the Salesforce objects: user stories, backlog, data models,triggers, and descriptions of how each business function is using the objectManage a scrum team, proactively evaluate team health, capacity & planning duringeach sprint to ensure team collaboration, facilitation, and mitigation of risksWork with other integrated system owners (Entitlement Manager, Zuora, Oracle &Product Portal) to mitigate existing issues, propose solutions with team consensus andcollaboratively deliver enhancements to business stakeholders Show less Worked as part of the core support group which managed internal applications forS&P Global’s various divisionsProvided support and managed stakeholders from Sales, Marketing, Commercial,Finance, Billing & Order managementQuickly established as a core member of the Support Group managing all Salesforceimplementations across divisionsConsistently met SLAs, ensured quick turnaround time of critical issues therebyensuring customer satisfaction & smooth operations of Business criticalapplications like SalesforceGo to person within the support group to diagnose complex integration issues withSalesforce, perform root cause analysis, provide immediate fix and liaise with Scrumteam for long term solution design Show less
Manager, Business Systems
Apr 2020 - May 2020Senior Business Analyst, Information Platforms (Salesforce CRM)
Oct 2019 - Apr 2020Business Analyst II, Information Platforms (Salesforce CRM)
Apr 2018 - Oct 2019

Delivery Hero
May 2020 - May 2023Domain lead responsible for full Vendor Onboarding from Lead until activationincluding new and existing partnersResponsible to develop and customize features on Salesforce with impact acrossentities & regionsMentor and manage multiple Product Managers on complex business processesand Salesforce implementationsPartner with markets globally to identify process bottlenecks, validate pain pointsand prioritise executionGuide the tech team on Functional flow, implementation, User Acceptance Testing &User trainingWork with partners in the Global Sales to develop annual and half yearly plans andalign future Salesforce implementations with Sales Leadership team and companygoalsActively participate in strategising Ambitions, Big bets and commitments and alignproduct and tech team’s on company vision Show less Managed multiple functional squads across Vendor Relationship management tribeand designed features on Salesforce Sales CloudLiaise with stakeholders in central and all the regional teams to understand theirneeds and prioritize initiativesExperienced full product development lifecycle from requirement elicitation,planning, solution design, delivery & success measurementRolled out multiple features across different product lines for Sales teams globally,developed go to market strategy and scaled features from MVP in a single countryto Global expansionSuccessfully partnered with other systems and teams to deliver integrated solutionsto our regional and local teams across the Globe Show less Managed a cross functional and multi-regional team focused on Salesforce &serving a user base of more than 20,000 spread across the globeJointly led the squad and act as a link between business and technical teamCommunicated with regional stakeholders, gathered requirements, assessed needsand prioritised featuresBased on stakeholder needs and data driven analysis proposed functional flow andtranslated business needs into actionable work items i.e User StoriesLeveraged understanding of Salesforce platform and existing business processimplementation to explain system capabilities to key stakeholdersUtilised OKR methodology to prioritise features every Quarter and outline milestonesEnsured smooth and seamless delivery of prioritised features to the businessstakeholdersAct as a go to person for digitalisation, automation & innovation within the coreSales processLiaise with other downstream and backend systems and ensure functionalities inSalesforce are designed from an end-to-end system perspective to ensuresuccessful business process implementation Show less
Group Product Manager
Oct 2022 - May 2023Senior Product Manager
Jul 2021 - Dec 2022Product Manager
May 2020 - Jun 2021

Enpal
Jun 2023 - nowHead of Salesforce ProductLeading a cross functional team to manage and streamline processes related to Customer Acquisition.Own processes from Marketing to Sales, responsible for Marketing integration with Salesforce and then the whole Sales process within Salesforce including integrations with downstream systems such as installation, billing and finance.Implemented and managed three different Sales Channels namely Video, Field and Partner Sales within Salesforce.Actively work with stakeholders from Customer Acquisition and other downstream systems to prioritise needs, scope out requirements, plan Salesforce team capacity and deliver projects in an iterative manner.Design features and functionalities in Salesforce in a way so that they are scalable but are also able to meet future internationalization demand. Show less
Licenses & Certifications
- View certificate

Salesforce Certified Administrator (SCA)
SalesforceJun 2019 - View certificate

Salesforce Certified Business Analyst
SalesforceNov 2022 - View certificate

Salesforce Certified Sales Cloud Consultant
SalesforceJul 2021 - View certificate

Salesforce Certified Platform App Builder
SalesforceMay 2020
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