Will Traynor

Experience

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  USFT Sports

  Jan 2011 - Jan 2014

  Director Of Operations

  •Perform various functions as director of operations, including all company accounting, sales, marketing, webmaster, camp scheduling and soccer training •Create, test, and maintain company website including discovering, diagnosing, and implementing fixes to production issues•Increased company sponsorship by $40,000 in 2013 Implemented winter training series resulting in additional $50,000 revenue for the season •Grew camps from three soccer camps to seven multi-sport soccer camps resulting in additional $200,000 profit in 2012/2013 •Responsible for administering individual and team training for 2100 campers and 35 staff members •Created cross channel marketing strategy which included direct mail, e-mail, social media, and person to person sales •Consistently exceeded camp sales growth goal by 150% increase per year Show less

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  Rochester Rhinos

  Jan 2011 - Dec 2011

  Professional Soccer Player

  •Contracted player professional player

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  Newberry College

  Jul 2012 - May 2013

  Assistant Coach

  •Managed daily operations of soccer program collaborating with multiple departments•Communicated with and coordinated recruiting across four classes simultaneously •Planned team travel while balancing and controlling team budget of $50,000•Enhanced team community service by adding five new initiatives •Assisted coaching and managed personnel

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  Delaware 87ers

  May 2014 - Sept 2014

  Account Executive

  •Responsible for selling season ticket/business program accounts •Utilize proven sales methods to prospect and identify new sales opportunities •Generate new accounts and close sales opportunities through use of SalesForce•Build a book of business through outbound phone sales calls and meetings •Develop new client relationships and leverage existing and past client relationships to build and manage a sustained pipeline of opportunities •Manage time and plan days effectively to achieve daily and weekly sales goals •Prepare bids and quotes for potential clients •Maintain and build new revenue within established account base Show less

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  Breakthru Beverage Group

  Sept 2014 - Apr 2016

  Sale Associate

  •Distribute the portfolios of Diageo and Moet Hennessy•Hit 2015 sales goal by 113% resulting in sales of over $700,000•Manage over 100 accounts•Strategize to achieve sales and merchandising objectives by understanding company pricing and product programming information on a monthly basis and maintaining accurate historical account purchase information•Call on accounts and cover daily routes by creating an established and efficient routing pattern.•Analyze entire account base by visiting each account and identifying opportunities•Prepare and deliver professional sales presentations to customers by balancing the company’s priorities and customers’ needs(selling display ideas, new products, well and back bar placements, drink and wine lists, and promotions)•Ensure maximum brand visibility within accounts by using effective and current point of sale•Educate/Train account staff on priority brands •Service accounts by delivering products to customers in extenuating circumstances, handling customer issues and complaints and referring these issues, as appropriate to managementMaintain professional relationships with all suppliers by participating in effective supplier work with sales calls, and sales blitzes•Maintain professional and industry knowledge by attending educational workshops, reviewing professional publications and establishing personal networks Show less

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  Top Hat

  Apr 2016 - Jul 2016

  Account Director

  Responsible for owning a territory of higher education institutions (universities and colleges) across North AmericaGrow the campus user base through lead generation, referrals, and establishing/maintaining relationships through the schoolsEducate professors on how Top Hat is revolutionizing the world of education and show the value of using our platform in their classroomsRun demonstrations of Top Hat via sharing software and in-person (travelling on campus across North America) Show less

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  Breakthru Beverage Group

  Sept 2016 - Nov 2018

  Manage a team of 4 Sales Representatives Cover a territory consisting of Denver, Boulder, and Fort Collins ColoradoDistribute Diageo and Moet Hennessy portfolios2017 Case GrowthTotal Cases +8.57%Diageo Cases +5.81%Moet Hennessy +36.3%Diageo Golden Bar Nominee FSM On-Premise Colorado- Top Field Sales Manager for fiscal year 20182017 George Dickel Incentive Winner 2017 Bulleit Incentive Winner2017 Belvedere Incentive Winner2017 Don Julio Incentive Winner 2017 Hennessy Society Incentive Winner Show less •Distribute the portfolios of Diageo and Moet Hennessy•Manage over 100 accounts•Strategize to achieve sales and merchandising objectives by understanding company pricing and product programming information on a monthly basis and maintaining accurate historical account purchase information•Call on accounts and cover daily routes by creating an established and efficient routing pattern.•Analyze entire account base by visiting each account and identifying opportunities•Prepare and deliver professional sales presentations to customers by balancing the company’s priorities and customers’ needs(selling display ideas, new products, well and back bar placements, drink and wine lists, and promotions)•Ensure maximum brand visibility within accounts by using effective and current point of sale•Educate/Train account staff on priority brands •Service accounts by delivering products to customers in extenuating circumstances, handling customer issues and complaints and referring these issues, as appropriate to managementMaintain professional relationships with all suppliers by participating in effective supplier work with sales calls, and sales blitzes•Maintain professional and industry knowledge by attending educational workshops, reviewing professional publications and establishing personal networks and Moet Hennessey Show less

  • Field Sales Manager Off-Premise

    Jul 2018 - Nov 2018

  • Field Sales Manager On-Premise

    Jan 2017 - Jun 2018

  • Sales Representative

    Sept 2016 - Jan 2017
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  Diageo

  Nov 2018 - now

  • Business Development Manager Whiskey, South Carolina

    Jul 2024 - now

  • South Carolina Activation Manager

    Jan 2021 - Jun 2024

  • Activation Director, BBG (Secondment)

    Aug 2022 - Apr 2023

  • National Accounts Sales and Marketing Coordinator

    Nov 2018 - Jan 2021