Georgina Felix

Experience

• 

  Grupo View

  Aug 2014 - Nov 2014

  Graphic Designer

  As a Graphic Designer at Grupo View, I played a key role in managing social media and creating various marketing materials for the advertising agency. My responsibilities spanned across multiple design and digital marketing tasks, contributing to the agency's branding and promotional efforts.Key Responsibilities:- Social Media Management: Handled the agency's social media accounts, creating engaging content and managing interactions to boost online presence.- Design of Stationery and Catalogs: Created professional stationery, catalogs, and other print materials to support the agency's marketing campaigns.- Photo Editing: Edited photos to ensure high-quality visuals for use in various marketing materials and social media posts.- Invitation Design: Designed custom invitations for events and promotional activities, ensuring they were visually appealing and aligned with the agency's branding.This role allowed me to refine my skills in both graphic design and digital marketing, enabling me to deliver cohesive and impactful visual content that supported the agency's goals. Show less

• 

  INSTITUTO DE SERVICIOS REGISTRALES Y CATASTRALES DEL ESTADO DE MORELOS

  Jan 2015 - Jul 2015

  Graphic Designer

  As a Graphic Designer at the Instituto de Servicios Registrales y Catastrales del Estado de Morelos (ISRyC), I was responsible for creating various print media to promote the institute and its services. My work focused on developing visually compelling materials that effectively communicated the institute's mission and offerings.Key Responsibilities:- Display Design: Created floor and tabletop displays to increase awareness of the institute, ensuring they were eye-catching and informative.- Brochure and Catalog Design: Designed brochures, catalogs, and other printed materials that effectively communicated the institute's services and benefits.- Print Media Production: Managed the production of all print media, ensuring high-quality and professional outputs.Through this role, I enhanced my skills in print design and learned to create cohesive and effective promotional materials, contributing to the institute's visibility and engagement with the community. Show less

• 

  Instituto Mexicano de Tecnología del Agua

  Jan 2016 - Sept 2016

  Diseñadora Gráfica y Community Mannager

  As a Graphic Designer and Community Manager at the Instituto Mexicano de Tecnología del Agua (IMTA), I was responsible for creating visually compelling content for the institute's internal magazine and digital platforms. My work focused on enhancing communication through design and engaging the internal community.Key Responsibilities:- Infographic Creation: Designed informative and visually appealing infographics to effectively communicate complex information and data.- Banner Design: Developed banners for various digital platforms, ensuring they were engaging and aligned with the institute’s branding guidelines.- Illustration: Created custom illustrations for the internal magazine, enhancing the visual appeal and readability of the content.- Community Engagement: Managed digital content and interactions, fostering a sense of community and engagement among the institute's members.Through this role, I honed my skills in graphic design and community management, contributing to more effective communication within the institute and supporting its mission through creative visual content. Show less

• 

  INSTITUTO DE EDUCACIÓN BÁSICA DEL ESTADO DE MORELOS IEBEM

  Dec 2017 - Mar 2020

  Graphic Designer and Community Manager

  As a Graphic Designer and Community Manager at the Instituto de Educación Básica del Estado de Morelos (IEBEM), I was responsible for enhancing the institution's visual communication and online presence. My role spanned various aspects of design and digital marketing, contributing to the institute's public image and engagement with the community.Key Responsibilities:- Social Communication: Developed and implemented visual communication strategies to effectively convey the institute's message to the public.- Design Creation: Produced a wide range of design materials, including certificates, institutional designs, and banners for the official website, ensuring consistent and professional visuals.- Community Management: Managed social media platforms, engaging with the community and stakeholders to build a positive online presence.- Institutional Branding: Collaborated on institutional branding projects, maintaining brand integrity and promoting the institute's values and mission.Through these responsibilities, I significantly improved my skills in graphic design, digital marketing, and community engagement. My work at IEBEM not only strengthened the institute's communication efforts but also prepared me for more advanced roles in design and digital strategy. Show less

• 

  Profesional independiente

  Mar 2020 - Dec 2020

  Freelance Graphic Designer

  As a Freelance Graphic Designer, I provided a wide range of design services to various clients, focusing on creating custom visual content to meet their unique needs. My freelance work allowed me to leverage my creativity and technical skills across different design projects, delivering high-quality and tailored solutions.Key Responsibilities:Invitation Design: Created custom invitations for events, ensuring they were visually appealing and aligned with the client's vision.Label Design: Designed product labels that effectively communicated brand identity and product information, enhancing product appeal.Banner Design: Developed banners for both digital and print media, ensuring they were eye-catching and conveyed the intended message clearly.Community Management: Managed social media accounts for clients, creating engaging content and interacting with the audience to build and maintain a strong online presence.This freelance role enabled me to enhance my skills in various aspects of graphic design and community management, providing me with the experience to handle diverse projects and meet client expectations effectively. Show less

• 

  Nexta Technology Services S.A. de C.V.

  Dec 2020 - Mar 2022

  UX Consultant

  As a UX Consultant at Nexta Technology Services, I provided expert guidance and strategic direction to enhance the user experience of various digital products. My role involved deep collaboration with clients to understand their needs and deliver tailored UX solutions that improved usability and user satisfaction.Key Responsibilities:- User Research: Conducted comprehensive user research, including interviews, surveys, and usability testing, to gather valuable insights into user behaviors and needs.- UX Strategy Development: Developed and implemented UX strategies that aligned with client goals, ensuring an optimal user experience across digital platforms.- Wireframing and Prototyping: Created detailed wireframes and interactive prototypes to visualize design concepts and facilitate stakeholder feedback.- Usability Testing: Conducted usability tests to identify pain points and opportunities for improvement, ensuring designs met user expectations and requirements.- UX Design: Designed intuitive and user-friendly interfaces that enhanced the overall user experience, focusing on accessibility and responsiveness.- Client Collaboration: Worked closely with clients to understand their business objectives and deliver UX solutions that supported their goals, fostering strong relationships and trust.Through this role, I honed my skills in user-centered design and strategic UX planning, contributing to the success of various digital projects and enhancing the overall user experience for Nexta Technology Services' clients. Show less

• 

  HEB México

  Dec 2020 - Jan 2024

  User Experience Designer

  User Experience Designer at HEB MexicoAs a User Experience Designer at HEB Mexico, I played a pivotal role in creating customer-centric digital experiences for our platforms. My work focused on deeply understanding user needs and transforming those insights into effective and accessible design solutions.Key Responsibilities:- User Research: Conducted user studies, mapped user journeys, created empathy maps, and developed user personas to better understand their needs and behaviors.- Architecture Design: Planned and structured the information architecture to ensure intuitive and efficient navigation.- Wireframe Design: Created detailed wireframes to visualize the structure and functionality of interfaces before development.- UI Style Guide Design: Developed UI style guides to maintain visual and functional consistency across all platforms.- Prototypes in Low/High Fidelity: Designed interactive prototypes at varying fidelity levels to test and validate design concepts.- Usability Testing: Conducted usability testing to identify issues and opportunities for improvement in the interfaces.- Improving Accessibility: Implemented accessible design practices to ensure our platforms are usable by all users, regardless of their abilities.- Responsive Design: Created designs that effectively adapt to different devices and screen sizes.- Stakeholder Collaboration: Facilitated discussions and presented design solutions to key stakeholders, ensuring alignment and support for design decisions.Through my work, HEB Mexico has significantly enhanced the user experience on its digital platforms, providing accessible and user-centered solutions that meet our customers' needs. Show less

• 

  Gesta Labs. Estudio de Innovación en Industria 4.0

  Mar 2021 - Nov 2022

  Head of Creative Team

  At Gesta Labs, I led the creative team in designing innovative solutions for Industry 4.0 challenges. My role encompassed a wide range of responsibilities, each contributing to my professional growth and showcasing my expertise in user-centered design.Key Contributions:- Design Thinking Workshops: Developed and facilitated discovery workshops using design thinking to identify business pain points and opportunities for innovation.- User Research and Insights: Conducted in-depth user research, including user journeys, empathy maps, and user personas, to gain a comprehensive understanding of user needs and behaviors.- Information Architecture and Wireframing: Designed clear and intuitive information architecture and wireframes to ensure seamless user experiences.- UI Style Guides: Created detailed UI style guides to maintain visual consistency and brand integrity across all digital products.- Prototyping: Developed low and high-fidelity prototypes to visualize and test design concepts, ensuring they meet user needs and business goals.- Usability Testing: Conducted usability tests to validate design solutions and gather actionable feedback for continuous improvement.- Accessibility Enhancements: Implemented accessibility best practices to ensure inclusive and accessible designs for all users.- Responsive Design: Designed responsive interfaces that provide optimal user experiences across various devices and screen sizes.Through these efforts, I have successfully driven innovation and enhanced user experiences for our clients, positioning Gesta Labs as a leader in Industry 4.0 solutions. Show less

• 

  Picabu

  Jan 2024 - now

  E-commerce entrepreneurship

  As part of my professional experience, I undertook the development of Picabu.mx, an e-commerce website specializing in children's products. This project not only reflects my passion for design and e-commerce but also highlights the skills and knowledge acquired in UX/UI and e-commerce platforms.UX/UI Design:- User Research: Conducted user studies to understand needs and behaviors, ensuring an intuitive shopping experience.- Prototyping and Usability Testing: Developed wireframes and interactive prototypes, refined through usability testing.- Visual Design: Created an attractive and coherent interface, using user-centered design principles.Use of Shopify:- Platform Setup: Implemented and customized Shopify to meet Picabu.mx's specific needs.Tool Integration: Enhanced site functionality with inventory management, secure payment processing, and data analytics.- SEO Optimization: Applied SEO practices to improve search engine visibility.Entrepreneurial Challenges:- Development from Scratch: Faced numerous technical and strategic challenges, requiring detailed planning and careful implementation.- Inventory Management: Established an efficient system to ensure product availability and quick response to demand.- Digital Marketing: Developed and executed strategies using social media, email marketing, and online advertising to attract and retain customers.- Logistics and Shipping: Designed processes for fast delivery and efficient returns management, ensuring customer satisfaction.- Customer Service: Implemented a robust system to handle inquiries and issues efficiently and professionally.Through Picabu.mx, I gained valuable lessons in creating and managing an e-commerce site, from UX/UI design to Shopify implementation. This project has been a platform to apply and expand my skills, demonstrating my ability to handle the challenges and complexities of e-commerce. Show less

• 

  Grupo UPAX

  Feb 2024 - now

  User Interface Designer

  In my role as a User Interface Designer at Grupo UPAX, I have worked directly with Banco Azteca, where I have developed user interfaces that enhance the digital experience for their customers. My primary focus has been on designing intuitive and visually appealing solutions that facilitate user interaction with the bank's financial products.Highlighted Responsibilities:Interface Design: Creating effective and aesthetically pleasing user interfaces for Banco Azteca's mobile applications and web platforms.User Research: Conducting usability studies and analyzing feedback to understand user needs and behaviors.Multidisciplinary Collaboration: Working closely with development, marketing, and product teams to ensure consistency and functionality of the interfaces.Prototyping and Testing: Developing interactive prototypes and conducting user testing to validate and refine designs.Continuous Optimization: Implementing improvements based on usage metrics and user feedback to ensure an optimal user experience.Through my work, I have significantly contributed to the modernization and enhancement of Banco Azteca's digital platforms, ensuring a smooth and satisfying user experience. Show less