Leah Whitlock Luna

Experience

• 

  Loyola University New Orleans

  Jan 2012 - Jun 2012

  Krewe Leader (Orientation Leader)

  - Selected as an orientation leader to welcome incoming students to Loyola. - Led groups of 15-25 students through a three-day orientations focused on academic preparation and teamwork.

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  Loyola University New Orleans PRSSA

  Sept 2012 - May 2013

  Bateman Case Study Competition Team Member

  - Created and implemented a bully prevention campaign targeting children ages 10-19, which directly reached 5,675 New Orleanians in 28 days.- Generated more than $20,000 in public relations value and produced 193,943 social media impressions.- Placed first in the national competition.

• 

  Emeril Lagasse Foundation

  Sept 2012 - Dec 2012

  Special Events Intern

  - Assisted plan and produce events including Boudin & Beer, Carnivale du Vin.

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  Delta Gamma

  Nov 2012 - Dec 2013

  Vp: Panhellenic

  - Acted as Delta Gamma Fraternity's chapter representative for Loyola University New Orleans' National Panhellenic Council.

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  Il Stratega

  Jun 2013 - Oct 2013

  Associate

  - Responsible for creating and monitoring social media content for multiple clients.- Draft press releases, letters to the editor and pitches to distribute to local and regional media outlets. - Assist in research and planning for awareness campaigns for clients. - Assist with coordination and planning materials for events in the Greater New Orleans Area, including The Bayou Classic.

• 

  Harrah's New Orleans

  Jan 2014 - Feb 2015

  Social Media Specialist

  - Leading the continued development of digital engagement (websites, social and mobile).- Responsible for providing content and insight into current trends and impact measurement within the digital marketing space.

• 

  NRG Energy

  Feb 2015 - now

  • In this position I primarily play two roles – Sr. Digital Marketing Analyst and Search Engine Optimization SEO Lead• Responsibilities as Digital Analyst include: o Proactively analyzing reliant.com to provide insights and actionable recommendations for Reliant’s optimization program (A/B MVT testing, etc). Assist in building the business cases in support of the resulting digital projectso Collaborate with the content team to optimize efficacy of messaging, branding and digital communications to userso Liaison across business units and departments to support Marketing, Business and Digital Intelligence with ad-hoc and scheduled reports and dashboardso KPI setting and campaign effectiveness reporting• Responsibilities as SEO Lead include:o SEO analysis and recommendations in coordination with elements and structure of various websites and pageso Work with development teams to both audit and ensure SEO best practices are being properly implementedo Define and execute against SEO strategies to hit specific SEO goals - general and keyword specifico Results of our efforts - 15% average monthly lift in organic traffic, 29% increase in organic enrollments and page 1-ranked keywords have increased by 30% Show less • Deliver insights, manage and support site optimization efforts using SiteCatalyst, Test & Target, Foresee and SDL Tridion; proactively analyze reliant.com for areas of opportunities and actionable recommendations• Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns• Interface and collaborate with business and marketing managers to provide support for web strategies and initiatives• Perform quantitative analyses of marketing, acquisition and retention performance• Administer Adobe SiteCatalyst and Test & Target and troubleshoot with internal users• Deliver SEO requirements to website architecture, content, linking and other factors to improve positions for target keywords• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages• Research and implement search engine optimization recommendations• Monitor and evaluate search results and search performance across the major search channels Show less

  • Sr. Digital Marketing Analyst

    Nov 2017 - now

  • Digital Marketing Analyst

    Feb 2015 - Nov 2017