
Angie Ng
Customer Development Executive

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About me
Passionate & continue growth Regional Sales Manager in FMCG
Education

Liverpool John Moores University
2003 - 2003Bachelor of Commerce (B.Com.) Business/Commerce, General second class
Tunku Abdul Rahman University College
2000 - 2003Advanced Diploma in Commerce Business Administration and Management, General Merit
Experience

高露洁
Apr 2004 - Jan 2008Customer Development ExecutiveImmediate Superior: Team leader and Key Account ManagerImmediate Subordinates: MerchandisersJob Duties:(1) Achieved company setting in Sales Target, Speed To Market cum Distribution point, Big Hit event.(2) Catman category and Re-planogram project. MT channel inspired me an idea for more understanding customers mindset and shopper insights behavior and not only to be achieve sell In target versus budget spending (ROI), but also build up extend SOS & SOB brand awareness for local & IKA channel.(3) Well Planned & excellence in store 5P execution, Big Hit & ad-hoc activities. (4) Manpower support. Manage merchandisers & align with agent promoters.(5) Areas Coverage been station at northern region and PJ areas. Show less

F&N Coca-Cola (M) Sdn Bhd
Jun 2008 - Jun 2009District Sales ManagerImmediate Superior: Regional Sales Manager and Branch ManagerImmediate Subordinates: 3 supervisors, merchandisers and distributors management.Job duties:(1) Delivered monthly sell In and sell out target.(2) Manage Distributor Management - coverage versus strike rate, route to market, speed distribution point and by channel penetration. (3) Delivered cooler and signage target setting.(4) Weekly field audit with supervisors.

Kimberly-Clark
Jun 2009 - Oct 2012Customer Development ManagerImmediate Superiors: National Sales Manager and Sales Director. Immediate Subordinates: Distributors sales team.Key Responsibilities:(1) Delivered company expectation - sales volume, category budget spending and objectives.(2) GT Channel - distributors management from planned to execution operation stages.(3) MT Channel - planned, organized and execute key account management skill - Life funding and participated in CATMAN project and planogram.

DKSH
Nov 2012 - Dec 2013Area Sales ManagerImmediate Superior: National Sales Manager and Branch Manager.Immediate Subordinates: 4 Sales Representatives and Promoters from principle. Job duties: (1) Manage MT and GT channel within assigned Perak Territory.(2) Delivered sales target by agencies.(3) Speed to market and distribution point.(4) Controllable budget spending in promotion(5) Increased and gained more market share.(6) Negotiating with trade retailers - promotion package, display and new launch items.(7) Manageable AR in controllable. Show less

Luxasia
Jan 2014 - Dec 2014Key Account ManagerImmediate Superior: Head of Sales.Immediate Subordinates: 2 key account sales executives direct reporting to me and one batch of fragrance consultants.Job duties included:(1) Manage luxury brands business, seasonal promotion items and new launch items(2) Manage Sell In target versus Sell out target (retail sales)(3) To delivered company profitability items instead of branding margin, sales volumes and GWP gift.Plan and organised more promotion - Fair at concourse area.(4) Achievement: break through company sales record of Batman event at concourse area. Show less

Yee Lee Marketing Sdn Bhd
Jan 2015 - Jul 2016Sales Administration ManagerImmediate Superior report to General Manager.Manage general HR cum administrative matters related to nationwide operation branches.• Prepare and update DSR employment status from distributors.• Prepare and Manage nationwide distributor DSR Subsidy, DSR Incentives and DSR special incentives.• Analysis DSR performance data.• Personal assistant superior: handle secretaries & admin paper work.

UDI Marketing Sdn Bhd
Jul 2016 - Sept 2020Area Sales ManagerResponsible for Sales, By Category Business Unit and Sales Operational functions including Sales Retailers to respective distributors, from finance to administrative matters of the company. Immediate Superior: General Manager. Head of North region including Kelantan territory with immediate subordinates of 2 Executive level directly reporting to me, and batch of sales team cum with merchandisers Job duties included are:(1) Managed and delivered shipment sales vs In market sales vs target. Monitoring distributors managed modern trade DOB operation smoothly.(2) Leading North team from sales operation level have executives, supervisor, sales representatives and merchandisers involvement. Field coaching sales team on GT selling skills (BCP) and KAM negotiation skills. (3) Visibility planogram by category house display.(4) Dealing with jobbers (PD) and wholesalers, MT and GT retailers. Influencing leadership style - people management skills deliver company objectives.(5) Innovation - developed Internal distributor management system in order prepare master census cum with data analysis and business review with distributors.(6) Demarcation respective distributors territory areas. Show less

Cotra Enterprises Sdn Bhd
Oct 2020 - Jan 2024Regional Sales ManagerA positive and committed person who lead with passion and continuous growth with opportunities.Responsible for total Sales, Profitability and Sales Operational functions including Sales Retailers, Branches operation, finance cum administrative matters of the company. Head of Central 2 region with immediate subordinates of 3 branch managers (Butterworth, Ipoh and Sitiawan), one food service manager and batch of sales team.Jobs duties included Internal RP and NRP business unit among 3 branches, external manage respective distributors management of NRP business unit and food service business unit.Key Achievements: (1) National Event - HL Supermilk Roadshow (June 2023) in Mydin Bertam achieved greater HL Supermilk sales among 3 branch.(2) Awarded - National Regional Sales Manager as 2nd Prize on 1st half year 2022.(3) Sales force effectiveness - leveraging GT distributors for developed back to basic cum with display replenishment and increased Share of Shelves Planogram.(4) Drive Profitability & Reverse over spend situation among branches.My Core values: Integrity, Responsible, Passionate and Growth. Show less

Lactalis Malaysia
Feb 2024 - nowRegional Sales ManagerManage dealers to cover cold chain management and people management. Self discipline and contribute innovative ideas for build Lactalis more potential new business.
Licenses & Certifications

CERTIFICATE OF ACHIEVEMENT - CONFLICT MANAGEMENT & HUMAN RELATION STRATEGY
SMI ASIA AUSTRALIAJul 2023
Angie Ng
金佰利Jul 2009
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