Lori Lutz

Experience

• 

  The Columbus Dispatch | LOCALiQ

  Jan 2004 - Jan 2007

  Interactive Coordinator // Campaign Planning & Optimization Analyst
• 

  Dispatch Media Group

  Oct 2007 - Sept 2015

  Manager, Ad Operations

  Mentored a team to offer insights on how clients move the needle through different marketing strategies. Advanced the framework and taxonomy of Dispatch.com, 10TV.com and 28 affiliate websites with both revenue and UX top of mind at which prompted growth of over $1MM monthly in digital ad sales, ongoing.During a time when digital marketing was essentially unknown, Lori built relationships with Google, Yahoo, Basis Technologies (Centro) and Smart1 Marketing and a structure to support a new business line that fundamentally changed the landscape of the Dispatch digital footprint.Established high expectations internally in managing campaigns to full delivery while remaining focused on client KPIs (achieved 99% delivery rate year after year). Show less

• 

  Smart 1 Marketing

  Sept 2015 - Aug 2021

  VP of Operations

  Built and led a department from the ground up to think strategically through execution of comprehensive marketing campaigns and support roles in assuring client success. Developed cutting edge reporting platforms for partners to remain ahead of competition, now utilized by multiple media outlets. (Datorama / NinjaCat).Cultivated relationships and workflow with over 30 media partners across the U.S. Led strategy sessions with partners and Smart1's, building confidence to grow sales revenue, ultimately impacting Smart1's bottom line in doubling its revenue during Lori's tenure.Oversaw ad-serving platforms and operational management tools for the entire company. Show less

• 

  Forbes

  Feb 2018 - Aug 2021

  Official Member of Forbes Agency Council
• 

  Kaufman Development

  Sept 2021 - May 2022

  Chief of Staff

  Supported Kaufman's growth during a pivotal time, championing culture and leading the hiring and onboarding of 9 team members during a highly competitive climate.Researched and executed innovative improvements to employee benefits, better aligning with Kaufman's core values.Elevated employee philanthropic efforts through partnership with Besa; rallied everyone together to exceed impact hours goaled to contribute annually.Led implementation and facilitated Entrepreneurial Operating System (EOS), achieving strategic growth meanwhile focusing on companywide unity.Overhauled the marketing department's strategy and sophistication, increasing occupancy rates to an average of 98%+. Show less

• 

  Vision :: Coaching + Consulting

  Jan 2023 - now

  Founder

  Hello, Lori Lutz, here - a human success pioneer - championing humans in achieving what matters most to them personally and professionally. Vision, a master certified coaching + consulting practice, helps humans bridge the gap of where they are and where they envision to be; improving performance, supporting well-being ... living lighter.I help clients...• show up for themselves as well as their work, their families, finding alignment and balance of personal + professional priorities.• through career transitions + navigating in new cultures.• uncover opportunities when embarking on entrepreneurial journeys.• find peace with food + exercise.I help organizations + teams...• unlock the power of intrinsic motivation across employees.• conquer pain points of team dynamics, productivity + performance and generational gaps.• elevate and sustain a quality culture.I will be your partner in any of the following, personally and professionally.Self• Accountability• Confidence• Feeling Productive• Financial Freedom• Finding Balance• Habits / Routine / Ritual• Motivation• Optimizing Mindset• Prioritization• WorthCareer• Ambiguity• Chaos• Client Success / Service• Culture• Entrepreneurship / Start-Up• Experiential Cycle• Negotiation• Optimization• Promotion• Restructuring• Strategy• Thought Leadership • Transition• ValueHealth• Mind• Body• Food is Medicine Approach• Longevity Practice• Phases of Change (menstrual and menopause)Love• Family• Friendships• Grief from Loss• Leaning into Joy• Partnerships• Relationships• SupportHow can I help you, individually or your business + employees live and perform better? Show less