Gerard Thomas

Experience

• 

  Trinidad and Tobago Chamber of Industry and Commerce

  Jul 2011 - Aug 2011

  Marketing Intern
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  Caribbean Tourism Organization

  Jun 2012 - Sept 2012

  Sustainable Tourism Development Intern

  Research primarily focussed on Culinary Tourism in the Caribbean. Assisted in the planning of the Sustainable Tourism Conference 13.

• 

  Cmb Creative

  Jan 2013 - Aug 2014

  Copywriter

  - Developed concepts and wrote material for 360 degree advertising campaigns including award-winning projects for bMobile and STAG - Wrote strategic underpinnings, built presentations, and pitched to clients - Worked on campaigns that won First Citizens Bank and Massy Insurance - Developed and suggested initiatives to clients which were adopted such as the 2014 Road Safety campaign by STAG- Other clients include: First Caribbean International Bank and SCL Limited Show less

• 

  Cmb Creative

  Oct 2015 - Dec 2015

  Freelance Copywriter

  Developed concepts and wrote material for clients including: Cuna Caribbean Insurance, First Citizens Bank, Unilever (Degree and Lifebuoy), and KFC

• 

  Caribbean Airlines Ltd

  Jan 2016 - now

  - Provide oversight of the day-to-day operations and growth of the Caribbean Miles and Caribbean Club programs in line with strategic objectives, best practices, and global trends- Improve the value proposition of the Loyalty Programs by (i) conducting robust cost/benefit business cases, (ii) implementing new product features / enhancing existing, and (iii) negotiating with new and existing partners to provide member benefits- Create budgets inclusive of revenue targets, marketing initiatives, and administrative costs as well as ensure governance by closely monitoring revenue performance and expenditure- Develop and implement marketing calendar with key partners to drive customer acquisition and engagement- Implement modelling to measure KPIs and derive data-driven insights to inform decision-making and optimise performance- Foster relationships with internal and external stakeholders to ensure customer service levels are maintained Show less I provide cross-functional support for the Loyalty Programmes (Caribbean Miles & Caribbean Club), Digital Marketing, and Marketing Ancillaries where I:- Create reports and dashboards in Microsoft Excel and PowerPoint driven by data from multiple business intelligence tools to support and make recommendations- Coordinate with prospective and existing partners and vendors regionally and internationally to create business synergies- Develop communication strategies and coordinate with the digital marketing team for the creation and execution of campaigns- Assist with development of C-Level reports- Update the corporate website using the content management system or basic HTML/CSS- Engage in market research and competitor analysis Show less

  • Loyalty Manager

    Apr 2022 - now

  • Marketing Analyst

    Jan 2016 - Apr 2022
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  Immortal Pulse Web Design

  May 2016 - Aug 2021

  Managing Partner

  1/2 of a dynamic duo that brings your website to life. My key roles include:- Client Relations: I'm your point person throughout the development process- Strategy Development: I advise on the functionalities your website should have and why- Copywriting: I work with you to develop overall concepts and content- Other: I also oversee Contracts and the Financial aspects of the business