Palak Lapasia

Marketing Internship

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Reutlingen, Baden-Württemberg, Germany

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Timeline
About me
Brand Marketing- Personal care @ GCPL
Education
- Lilavatibai Podar High School
  -
  ICSE
- Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics
  2015 - 2018
  Bachelors in banking and insurance
  -Head of Events department for the festival The Big Bank Theory’17-Head of Informals department for the festival The Big Bank Theory’16 -Member of Students Council & Cultural Committee-Participated in various Dramatics & Dance competitions
- N. L. Dalmia Institute of Management Studies and Research
  2018 - 2020
  Post Graduate Diploma in Management Marketing
  - Member of Student Placement Committee - Event Head for The International Marketing Conclave'19-Member of the Corporate Connect Team for Big Data Analytics- Panel Discussion'18-Event Co-ordinator for The DMA ASIA ECHO AWARDS 2018
- Narsee Monjee College of Commerce and Economics
  2013 - 2015
  HSC, Commerce
  -Represented NM college as a Contingent Leader in various intercollege festivals -Committee member of Hospitality dept. in the Inter-college festival UMANG’14 -Member of the Cultural Society'14
Experience
- Future Group India
  Jan 2019 - Feb 2019
  Marketing Internship
  -Exploratory research on the issues faced by the customers with respect to the in-store promotions of Big Bazaar.
- L&T Financial Services
  May 2019 - Jun 2019
  Summer Intern
  • Analyzed and drafted a new customer engagement model for the loans business • Proposed innovative ways of customer intervention through SMS, IVR, E-mails, and Tele-Calls to enhance customer experience.
- The Representative
  Jul 2020 - Aug 2020
  Research Intern & Contributing Writer
  • Curated content for The Representative Website and social pages, focusing on marketing, start-up news, business news, and corporate analysis.
- Wipro Consumer Care and Lighting
  Nov 2020 - Jul 2022
  - Brand Executive- Chandrika | Santoor | Giffy Dishwash | Glucovita | Sweet 'n' Healthy
    Jun 2021 - Jul 2022
  - Brand Executive- Santoor | Glucovita | Sweet 'n' Healthy
    Nov 2020 - Jun 2021
- Jyothy Labs Limited
  Jul 2022 - Nov 2024
  Marketing Executive- Pril Dishwash & Maya Agarbathi
  • Managed P&L for Pril Dishwash Liquid, Pril Bar, Maya Agarbathi & Maya Sambrani • Led innovations, brand & line extensions, and marketing campaigns for Pril & Maya portfolio.
- Godrej Consumer Products Limited
  Nov 2024 - now
  Senior Brand Executive - Park Avenue & Cinthol
  Responsible for Park Avenue- Perfumes, Grooming Kits, Beer Shampoo & Shaving applications, and Cinthol Talc portfolio
Licenses & Certifications
- Data Visualization for Marketers
  LinkedIn
  Apr 2020
  View certificate
- Blockchain Basics
  LinkedIn
  Apr 2020
  View certificate
- Content Marketing
  HubSpot
  Apr 2020
  View certificate
- Google Ads (AdWords) Essential Training
  LinkedIn
  Mar 2020
  View certificate
- Skills to Build Stronger Work Relationships
  LinkedIn
  Sept 2024
  View certificate
- Advanced Consumer Behavior
  LinkedIn
  Apr 2020
  View certificate
- Goethe-Zertifikat A1: Start Deutsch 1
  Goethe Institut Indien
  Jun 2025
- Certificate of participation in the workshops conducted at The Red Bricks Summit.
  The Red Brick Summit, IIM Ahmedabad
- AI Tools for Marketers: AI Marketing Foundations
  LinkedIn
  Jul 2025
  View certificate
Honors & Awards
- Awarded to Palak Lapasia
  Merit List BBI (Bachelors in Banking and Insurance) Mithibai College
- Awarded to Palak Lapasia
  Merit List ICSE Lilavatibai Podar High School
- Awarded to Palak Lapasia
  Participated in Dramatics competition at “All India National Youth Festival 2016” -
- Awarded to Palak Lapasia
  Secured 1st position in “All India AICTE Panel Debate 2019” -
- Awarded to Palak Lapasia
  Secured 2nd position in Shikhar 2019, Inter-college Paper-Presentation Competition -