Natalia Vasquez

Natalia Vasquez

Assistant Director

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  • Timeline

  • About me

    MBA/Channel Developer/Business Analyst/Operations

  • Education

    • INCAE, San Jose Costa Rica

      2002 - 2004
      Master of Business Administration (MBA) Business Administration and Management, General

      (Scholarship: Foundation for Management Education in Central America)

    • UNIVERSIDAD DE EAFIT, Bogota Colombia

      2000 - 2002
      Marketing Degree Marketing/Marketing Management, General
    • UNIVERSIDAD DE LOS ANDES, Bogota Colombia

      1992 - 1996
      Business Administration and Management, General Bachelor of Business Administration.0

      (Focus on Marketing)

  • Experience

    • CENTRO NACIONAL DE CONSULTORIA

      Jan 1997 - Jan 1998
      Assistant Director

      Responsibilities• Contributing to determined the strengths, weaknesses and conclusions of some projects, being part of the team leader. Achievements• Some conclusions and suggestions helped customers to change their strategy in order to increase sales.

    • WORLD TRADE CENTER BOGOTA

      Jan 1998 - Jan 1999
      Videoconference & Sales Project Coordinator

      Responsibilities• Introducing and managing the Videoconference service and special projects. Achievements• Increasing the business unit sales by 30%. • Positioning the company image through events and consoliding strategic alliances working in a team.• Developing customers and introducing better fees in the market (10% off). • Analizing the viability of new telecommunications projects.

    • COMSAT (British Telecom)

      Jan 2000 - Jan 2001
      Statistics Analyst

      Responsibilities• Developing and implementing an internal customer relationship management tool to increase sales.• Determining incentives to sales group.Achievements• Creating a survey to determine marketing strategies to follow.• Introducing information and systematization between marketing and the commercial area.• Developing a marketing mechanism to determine the customer satisfaction, being reflected in the Strategic Company Plan.

    • AVAYA COMMUNICATION DE COLOMBIA

      Jan 2002 - Jan 2002
      Channel Developer

      Responsibilities• Commercializing the products focus on Data such as switches and routers.• Maintaining and developing new customers in Colombia, by sales strategies.Achievements• Increasing the sales in data products by 30%. • Improving the Data product line penetration and positioning Avaya in wholesales and end users.

    • INCAE Business School

      Jan 2004 - Jan 2005
      Consultant Assistant

      Responsibilities• Elaborating two analytical and educational cases about the enterprise Social Responsibility in Pantaleon Sugar mill, Guatemala and FUNDEMAS, El Salvador. Achievements• One of above Educational cases was published in Harvard University (The Pantaleon Sugar mill, 2004).

    • Cisco Systems

      Jan 2005 - Jan 2006
      Inside Sales Account Manager (ICAM)

      Responsibilities• Identifying and developing new active partners in Central America.• Setting rules of engagement for partners in the commercial and enterprise market.• Executing Business Development Plans with top partners.• Developing training programs and events focus for top partners.Achievements• Supporting strategies in the region, favoring the growth of sales of the company in Central America by more than 30% in the last fiscal period.• Developing more than 10 resellers focusing on the mid-market, helping to expand Cisco sales in other countries different to Costa Rica and Panama.• ICAM Rookie of the year award FY05. แสดงน้อยลง

    • TECH DATA CORPORATION

      Jan 2006 - Jan 2010
      Territory Manager Colombia & Ecuador

      Responsibilities• Maintaining current customers, recruiting and developing new customers in Ecuador and Colombia.• Improving the business relationships with manufacturers, such as Apple, Fujitsu, Hewlett Packard, Intel and Lenovo, among others, in order to increase their market share in the region.• Creating strategies in order to generate demand for new manufacturers in the market.• Providing business consulting and training in tools and credit issues to more than 100 resellers.Achievements• Increasing sales by more than 60% and 25% in the first and second fiscal year, by recruiting new customers and supporting the customers during the purchase processes in Colombia & Ecuador.• Improving the incursion of different manufacturers by developing and executing Business Plans with top partners.• Promoting and developing events and marketing programs with manufacturers and partners, increasing the expansion of several new brands for regions such as Fujitsu, Ergotron, Lifesize and Hannspree.• Tech Data President’s Club 2008, Award of Excellence. แสดงน้อยลง

    • Hastwell IT

      Jan 2011 - Jan 2012
      Business Development Manager
    • Cisco Systems

      Jan 2011 - Jan 2011
      Cisco Small Business Sales Associate

      Responsibilities • Setting up weekly visits with resellers and potential resellers (12-15 per week).• Recruiting and Developing inactive and new partners in Adelaide, by presenting the Cisco Channel Program and its benefits.• Face to face meetings in order to maintain current small & medium partners, ensuring that resellers are aware of Cisco support programs and tools.• Introducing new marketing programs, in order to increase market share and enhance the reseller’s ability to sell Cisco products.• Working with partners to generate, develop and follow up leads.• Establishing meetings with the Cisco Territory Manager and Express Data (Distributor) in order to give and receive feedback about the market and my performance. Achievements• Increasing the number of partners in the small & medium market in more than 10.• Achieving 128% in my metrics in Cisco Q4 (May-July).• Achieving 3rd place between 123 Road Warriors worldwide (25 countries across the globe) in “Q4 Road Warrior Accelerate to the finish contest”. แสดงน้อยลง

    • TEKNODE

      Jan 2012 - Jan 2013
      Sales and Marketing Assistant
    • Axis Communications

      Jan 2013 - Jan 2015
      Inside Sales Account Executive
    • Axis Communications

      Jan 2016 - Jan 2022
      Business Analyst
    • VMware

      Jan 2022 - Jan 2023
      Business Operations Analyst
  • Licenses & Certifications