Katie Wrightson

Katie Wrightson

English Teacher

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location of Katie WrightsonLondon, England, United Kingdom

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  • Timeline

  • About me

    Global Director of Content, Digital and Design, Ciklum

  • Education

    • Universidad Autónoma de Madrid

      -
      Master's International Relations and African Studies Merit
    • University of Leeds

      -
      Bachelor of Arts (BA Hons) English 2:1
  • Experience

    • Centro Educativo Fuenllana

      Jan 2009 - Sept 2009
      English Teacher
    • Edmund Peel Fine Art Consulting

      Jan 2010 - Nov 2011
      Client Service Executive
    • The Baytree Centre

      Jan 2012 - Mar 2014
      Partnerships Manager

      Headed up a mentoring programme for over 100 children and their families. Responsibilities included budgeting, people and project management as well as evaluating the project, qualitatively and quantitatively, and reporting back to over 8 partners.

    • Nectar360

      Mar 2014 - Dec 2016
      Senior Planner

      - Devised customer loyalty programmes for FMCG brands like Mondelez, Pladis and Mars- Interrogated customer data to produce insight-led marketing solutions for clients- Supported launch of Mobile as a new comms channel and led on the production of all Sales collateral and enablement.

    • Catch22

      Jan 2017 - Apr 2019
      Marketing Manager

      - Developed and executed B2B marketing strategy including writing long and short form pieces and reporting on performance of campaigns- Oversaw digital marketing strategy with a particular focus on PPC, SEO and Paid Ads- Managed Graphic Designer and Digital Marketing Exec.

    • ProQuo AI

      Apr 2019 - Sept 2022

      - Built global content function from scratch.- Developed goals-focused content strategy to generate demand and leads.- Collaborated with Product, Marketing and Sales to enhance go-to-market success.- Sales enablement.- Managed content, design and storytelling. - Developed brand guidelines and tone of voice.- Devised global content strategy focused on driving traffic and leads.- Collaborated with Customer Success and Product to ensure stickiness and retention.

      • Head of Content

        Mar 2020 - Sept 2022
      • Content Director

        Apr 2019 - Mar 2020
    • The Baytree Centre

      Jul 2019 - Oct 2021
      Member Board Of Trustees
    • Cognizant

      Feb 2023 - May 2023
      Portfolio Marketing - Technology
    • Ciklum

      May 2023 - now
      Global Director of Content, Digital and Design
  • Licenses & Certifications

    • Fellow

      The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce)
      Sept 2015
  • Volunteer Experience

    • Fundraising

      Issued by WONDER FOUNDATION on Jan 2012
      WONDER FOUNDATIONAssociated with Katie Wrightson