Katie Wrightson

Experience

• 

  Centro Educativo Fuenllana

  Jan 2009 - Sept 2009

  English Teacher
• 

  Edmund Peel Fine Art Consulting

  Jan 2010 - Nov 2011

  Client Service Executive
• 

  The Baytree Centre

  Jan 2012 - Mar 2014

  Partnerships Manager

  Headed up a mentoring programme for over 100 children and their families. Responsibilities included budgeting, people and project management as well as evaluating the project, qualitatively and quantitatively, and reporting back to over 8 partners.

• 

  Nectar360

  Mar 2014 - Dec 2016

  Senior Planner

  - Devised customer loyalty programmes for FMCG brands like Mondelez, Pladis and Mars- Interrogated customer data to produce insight-led marketing solutions for clients- Supported launch of Mobile as a new comms channel and led on the production of all Sales collateral and enablement.

• 

  Catch22

  Jan 2017 - Apr 2019

  Marketing Manager

  - Developed and executed B2B marketing strategy including writing long and short form pieces and reporting on performance of campaigns- Oversaw digital marketing strategy with a particular focus on PPC, SEO and Paid Ads- Managed Graphic Designer and Digital Marketing Exec.

• 

  ProQuo AI

  Apr 2019 - Sept 2022

  - Built global content function from scratch.- Developed goals-focused content strategy to generate demand and leads.- Collaborated with Product, Marketing and Sales to enhance go-to-market success.- Sales enablement.- Managed content, design and storytelling. - Developed brand guidelines and tone of voice.- Devised global content strategy focused on driving traffic and leads.- Collaborated with Customer Success and Product to ensure stickiness and retention.

  • Head of Content

    Mar 2020 - Sept 2022

  • Content Director

    Apr 2019 - Mar 2020
• 

  The Baytree Centre

  Jul 2019 - Oct 2021

  Member Board Of Trustees
• 

  Cognizant

  Feb 2023 - May 2023

  Portfolio Marketing - Technology
• 

  Ciklum

  May 2023 - now

  Global Director of Content, Digital and Design