Experience

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  Hpcl-hindustan petroleum corp limited

  May 2017 - Jul 2017

  Technical intern

  Developed a web application project on GRM Input Portal to capture critical and sensitive Daily Refinery Info. Using HTML, CSS, JAVA and JAVA Script.

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  Jio

  May 2018 - Jul 2018

  Technical intern

  Provisioning of 10GE services in OSS (operation support system) and database management for metro core citiesLogical data updating/modification and deletion in NE and Granite for SO1, SO6Assigning bandwidth to different networks. Modelling/Bay face of core node and updating the network topology

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  Ibd india pvt. ltd.

  May 2019 - Sept 2019

  Marketing intern

  Research on the In-house brands for increasing the traffic on the clientele social media platformsArtwork generation for various social media platforms using PhotoshopContent writing for various posts for clients for social media and offline promotions such as manuals, posters, danglers, packagingGenerating new clients for the company

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  Jio platforms limited (jpl)

  Jun 2020 - Jul 2024

  Assistant manager

  • Working on a robust CRM model for all platforms & drive retention using push notifications, Email, SMS, other on-app assets like banners, promos to engage the user base of 170 million • Improved the overall MAU via various running trigger based, acquisition, retention and reactivation campaigns.• Delivering 2X increase in Viewership & 3X increase in Watch Time through effective use of ATL & BTL activities like hoardings across metro and tier 2 cities for and partnership with Radiocity for No filter Neha • Improved the CTR by 18% and overall user base by 14% on JioTV with the help of segmentation and data analysis based on user trends • Managed high-profile brand partnerships, including No Filter Neha with celebs like Shahid Kapoor, Vicky Kaushal, Kareena Kapoor, Ananya Pandey, and brands Oneplus, Rolling Stone, Narayana Health and Once Upon a trip to Dubai with Anil Kapoor and Maniesh Paul. •Creatively lead campaigns and drove viewership for Sports i.e., Cricket, Football, Badminton, WWE, and lauch events of Jio Origianls like No Filter Neha, Red Bull Mumbai Showrun and representing JioTV in Lollapalooza• End-to-end project management of Asian Games, Lok Sabha Promotions and Digital Premieres of movies Roohi and Dasvi • Led a team of 4 for efficient marketing operations • Improved the rank of the JioCinema by 3 positions organically via SEO, Keyword Research, promotions through IMDB and Wikipedia • Data mining, segmentation and crafting personalized Journeys along with analyzing campaign reports to measure KPIs (like CTRs, Conversion rates, etc.) to optimize campaign strategies • Strategy planning and promotion of ads for various vendors and app content via display and video ads across the ecosystem based on user behaviour and market trends • Improved overall performance of Display ads by 11% and Video ads by 8.5% across the ecosystem Show less

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  Bajaj finserv

  Jul 2024 - now

  Unit manager

  • Handling App-In-App (in program) partner on Bajaj Finserv 3in1 App • Improved the overall CTR from 0.87% to 1.15% for the brands and increased the transactions by 37%. • Program and stratergies to drive customer retention and improve transactions via the app for brands like Beardo, Myntra, Make My Trip and several other brands • Handling engagement between intra team, partners, product and sales team • Managing the ad vertical of Bajaj Finserv App with brand collborations of Aditya Birla Health, Zepto, Nykaa, ICICI, Star Health, Acko and more. • Improved the overall CTR of ads on the platform from 0.26% to 0.30% for CPC and CPM campaigns • Managed the launch for IRCTC on Bajaj Finserv app, its stratergy, analysis and marketing on multiple platforms in the ecosystem. • Worked closely with Sales on ORM initiatives, identifying target audiences, developing strategic marketing plans, and producing effective advertising materials Show less