Experience

• 

  The magazine of santa clarita

  Jan 2005 - Jan 2006

  Graphic designer

  Expertly designed ads for multiple clients for our monthly publication, The Magazine of Santa Clarita. Tasked to design ads and layouts for our Bi-Monthly publication, Elite Magazine. Instigated marketing campaign to attract 1,000 new profitable customers in the time period of one month, on a shoestring budget.

• 

  Invision california

  Jan 2008 - Jan 2011

  Creative director

  Designed websites, user experience interactions, branded printed material and logos for multiple clients. Lead the design effort for our main client, Prodege, LLC, in which I worked on every design and interaction for swagbucks.com and it’s subsidiaries. Invision California merged with Prodege, LLC in July 2011.

• 

  Prodege, llc

  Jan 2011 - Jan 2016

  Director, user experience & design | swagbucks

  Initiated and developed re-branding strategy, securing the companies first $60 Million dollar seed investment. Managed in house creative team through the logo development process, brand identity creation, advertising campaigns, website strategy, sales material and point of sale generation resulting in 75% revenue growth. Designed consistent style and design patterns throughout the entire site, making the product easier to use resulting in higher customer satisfaction ratings.

• 

  Similarweb

  Jan 2016 - Jan 2018

  Work with product managers to design UX and UI for our B2C products. Create, run, and analyze user testing studies for all of our 10+ B2C products including mobile apps, browser extensions, and product websites. I manage a junior designer working together with him to prioritize our tasks and mentor him in product design and working as part of a team. Lead designer for SimilarWeb's B2C department. I design products such as browser extensions and mobile apps along with their home pages and marketing material. I created and manage the design process working hand-in-hand with Product Managers and Developers to ensure the best quality designs with the most efficient output.

  • Senior UX Designer

    Jan 2017 - Jan 2018

  • UX/UI Designer

    Jan 2016 - Jan 2017
• 

  Zengo wallet

  Jan 2019 - now

  I'm responsible for the user experience, interface, and brand design for our mobile crypto wallet, ZenGo.

  • Sr. Director of Design and Creative

    Jan 2023 - now

  • Director of Design

    Jan 2019 - Jan 2023