Experience

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  Intel corporation

  May 1991 - Jan 2003

  Planned, budgeted and executed all consumer Corporate Marketing activities in Canada, with an annual budget of $1.8M and an extended staff of 7 professionals• Drove marketing strategies for events, promotions, Marketing Communications and product launches to increase brand loyalty and PC sales. Responsible for 30+ events, 6 product launches, and 100+ retail promotions• Pentium 4 processor launch generated over 150 TV, print and radio interviews, with an audience reach of 20.9M. Brand awareness rose 5% higher than in the US; this became the fastest conversion to a new processor in Intel history.• Windows XP launch with Microsoft: Intel executive keynote speeches, brand and collateral placements in 5 cities simultaneously. Fully integrated Pentium 4 messaging, retail sales training and customer demo programs. Reached 10.2M audience, worth $3M at no expense. Associated our product with the benefits of Windows XP and gained a 3.5% YOY sales increase in Canada, compared to a NA industry decline of 15%.• Adapted Intel’s Worldwide Corporate Marketing programs for the Canadian market. • Integrated the Intel Home Computing web themes and monthly newsletters for Canada with local promotions to highlight new and diverse uses. Increased Intel Home Computing opt-in subscribers from 34k in 2000 to over 170k by mid-2002• Executed 5 national TV campaigns and 20+ online campaigns generating 3x industry average response rates, while consistently achieving 10-25% greater cost effectiveness than my US counterparts equivalent programs.• Enabled & motivated the retail channel to sell Intel branded products. Automated our in-store merchandising through an outside agency; Visibility increased 80% at one-tenth the equivalent US cost. Kept Intel market segment share above an 80% average for 2 years• Official Corporate Spokesperson for all Consumer press related activity (sampling of television interviews and print articles available) Show less Managed Reseller sales of Intel’s start-up networking products business for Ontario and Quebec. Achieved 70% YOY sales growth for my territory, versus NA average growth of 40%• Sales Management and Sales Process: Initiated a fully integrated sales strategy, including reseller selection and training, customer needs analysis, network design, deal closure support, pricing, and procurement management.• Created account profiling, sales projection and management methods (“3 phase engagement plan”). Evolved this process into a course and trained the entire Intel networking sales force.• Successfully established the Quebec government standing offer of Intel products resulting in over $1M per quarter of recurring business Show less • Integral to General Manager’s daily management duties. Led business, marketing, and press activities in all aspects of European affairs. Worked with senior management on strategic business activity. Managed corporate, industry and customer relations on behalf of the GM.• Coordinated or created all presentation content for internal reviews, press and customer events.• Acted in the GM’s capacity in the 1996 worldwide corporate PR crisis relating to a product defect within our premier product line (‘Pentium Flaw”/FDIV flaw)• Led the European task force to establish Intel’s worldwide internet strategy• Identified strategic opportunities to increase GM’s visibility in the European internet standards committees and European Union technology initiatives Show less

  • Consumer Marketing Manager

    May 1999 - Jan 2003

  • Regional Sales Manager

    Nov 1996 - Apr 1999

  • Chief Of Staff

    Sept 1994 - Oct 1996

  • Field Sales Engineer

    Mar 1993 - Aug 1994

  • Technical Sales Engineer

    May 1991 - Feb 1993
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  Icarol

  Jan 2005 - Mar 2018

  Founder and ceo

  Launched iCarol, a technology Saas for CBO's, with no outside financing and facilitated a successful exit in 2018, with strong recurring revenue and ongoing market growth. As founder, I researched and implemented product needs, developed the business strategy, launched the service, executed new business development, and direct sales. As CEO and CMO I oversaw ongoing product management, forecasting and analytics, maintained large accounts and sales growth, ensured operational integrity, and developed strategic partnerships.At the time the business sold in 2018, iCarol had grown to over 350 client organizations with over 75,000 users globally logging 10,000,000 calls/chats/texts per year, four geographically distributed virtualized data centers, annual uptime exceeding 99.995%, and a database of almost 1TB. iCarol proudly supported over 50 million contacts of people at risk, marginalized, or in crisis.Key Accomplishments:-Fully bootstrapped, profitable, successfully exited without any outside funding-Recurring revenue grew 15-30% annually while customer turnover (churn) remained below 2%-$M+ deals with National clients and International clients including Texas mental health, Kids help Phone (Canada), National Suicide Prevention Lifeline member centers, Canadian Suicide Prevention Center, Mental Health Association of NYC-Set up cross functional teams in Product, Engineering, Sales, Client Service and Support, constantly monitored the needs of the market and incorporated ongoing advancements to the features of the product. -Scaled Sales and Service teams while constantly refining and iterating on product, messaging, marketing reach and onboarding efficiencies-Developed a multi-platform marketing approach: including SEO, Social, webinars, conferences & events, and video-Implemented Salesforce and Marketo marketing automation in combination to streamline both marketing and onboarding processes-Managed a fully remote, international-based workforce Show less

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  Business consulting

  Apr 2018 - Dec 2021

  Founder/senior consultant

  Dedicated to contributing to the success of growth and transitioning businesses by coaching and strategizing with the leaders who run them.

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  Balanceworks.co

  Nov 2020 - now

  Personal & professional development

  As a dedicated Personal and Professional Development Strategist, I am passionate about guiding executives toward their fullest potential both professionally and personally.

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  Search inside yourself leadership institute (siyli)

  Dec 2021 - Jun 2022

  Senior director business development

  Born at Google, SIY offers organizations a scalable, science-based platform for developing social and emotional intelligence skills in both individuals and teams, resulting in improved employee engagement, performance and well being at work.

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  Impact table

  Nov 2023 - now

  Impact table advisor/founding member

  The Impact Table is a community dedicated to connecting and supporting mission-driven women leaders.

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  Yanzio

  Jan 2024 - now

  Yanzio advisor/investor

  Yanzio.ai leverages AI to enhance Information and Referral systems, streamlining resource management, ensuring multilingual support, and enabling real-time updates for effective, informed referrals tailored to diverse audiences.