Experience

• 

  Addivina publicidad

  Jan 2001 - Jan 2003

  Production assistant

  Participated in creative sessions as well as various production projects, contracting suppliers for printing and execution of new products launch kits.

• 

  Ferias latinoamericanas s.a. de c.v.

  Dec 2005 - Nov 2007

  Marketing coordinator

  I coordinated the promotion and dissemination efforts for the Latin American Food Show engaging in commercial exchanges with international specialized media, public and private organizations. I oversaw the coordination of graphic design, website management and public relations, as well as the implementation of the promotion strategy.

• 

  Diconsa, s.a. de c.v.

  Oct 2006 - Apr 2007

  Social service - purchasing department

  Collaborated in the organization and classification of tenders to the private sector.

• 

  Refrigeración ojeda

  Dec 2007 - Mar 2013

  I was entrusted with the implementation of a new office to serve important corporate accounts in Europe, assessing for potential untapped markets through the development of a commercial and operational strategy, ensuring seamless adaptation to European standards and certifications. I held a significant role overseeing important corporate accounts and managing the special markets division. My primary focus was on leveraging the Refrigeration equipment as a powerful marketing tool, seamlessly integrating it with clients marketing strategies. Managed executive relationships at key accounts including Starbucks and McDonalds.

  • Market Manager

    Aug 2011 - Mar 2013

  • Special Markets Account Representative

    Dec 2007 - Jul 2011
• 

  Ojeda usa

  Apr 2013 - now

  • Supervision and growth of our Commercial Portfolio – OEM / Corporate / Distribution. • Implementation and development of strategies to increase brand awareness. • Marketing • Main contact between all multidisciplinary groups among Mexico and the US Operation.

  • Vice President of Business Development

    Jun 2024 - now

  • Business Development Manager

    Apr 2013 - May 2024