Shambhavi Dubey

Experience

• 

  Ellement Co.

  Apr 2017 - Mar 2018

  Business Development Executive

  Drove revenue increase through sales management and business development effortsConducted market research and analyzed industry trends to identify growth opportunities for the start-upExecuted successful marketing strategies, including influencer partnerships and social media campaigns, resulting in increased brand awarenessManaged sales team, providing training and support to achieve targets and grow client base

• 

  The Glitch

  Jul 2019 - Aug 2022

  Spearheaded digital campaigns as an ad scriptwriter for personal care, fashion, and entertainment brands, to achieve growth in sales and market shareCrafted compelling copy & visuals for e-commerce and ads, balancing legal constraints with persuasive messaging, to drive conversion to salesOptimized content strategy for India's leading beauty brand, Lakmé, with A-B testing to boost digital brand reachImplemented social media campaigns with Later, a scheduling and analytical software to streamline posting, culminating in growth in engagement, followers and impressionsLocalized e-commerce activation for Nike, on third-party applications, resulting in increased organic page visits and reachLiaison between cross-functional teams, facilitating communication and ensuring alignment to meet project goals and objectives Show less Executed daily hygiene content on social media for multiple clients, driving significant organic growth of followers, impressions, and engagementCrafted SEO-optimized website content for FMCG brands, boosting sales for new product launches and increasing awareness of existing product offersLiaised between influencers and brands to ensure cohesive content that effectively conveyed brand messagingDeveloped compelling decks and delivered client presentations to secure new business and upsell agency servicesCollaborated with cross-functional teams to brainstorm effective campaign strategiesAssisted senior leadership in day-to-day operations, ensuring timely deliverance of client requirementsOrchestrated on-ground content creation at India's Lakmé Fashion Week for Lakmé, India's #1 beauty brand, collaborating with models, influencers, make-up artists, and celebrities to enhance brand visibility and engagement Show less

  • Senior Manager

    Apr 2021 - Aug 2022

  • Junior Manager- Brand Strategy

    Jul 2019 - Apr 2021
• 

  Freelance

  Mar 2020 - Jun 2024

  Content Strategist

  Curated social media content for clients in diverse industries across countries, such as India & KuwaitExecuted successful social media strategies, resulting in increased organic engagement and brand awareness for clientsDesigned visual worlds for businesses, including branding, messaging, and marketing collaterals, creating a cohesive and impactful brand imageConducted regular performance analysis to measure campaign success, identify areas for improvement, and implement necessary adjustmentsManaged project timelines and budgets to ensure timely and on-budget delivery of services Show less

• 

  Events 365, Canada

  Jan 2023 - Aug 2023

  Content Marketing Associate

  Conducted comprehensive keyword research to optimize website blogs, using Yoast SEO, Wix and Google AnalyticsImplemented on-page & off-page optimization, resulting in an increase in organic website traffic

• 

  Punt Creative

  Sept 2023 - Mar 2024

  Group Head

  Provided strategic direction, nurtured talent, and maintained client satisfaction through effective communication and innovative ideas.Led the copywriting team, overseeing the development of creative concepts for diverse campaigns.Collaborated with cross-functional teams to ensure consistency and timely project delivery.

• 

  Nykaa

  May 2024 - now

  Assistant Manager | Integrated Marketing Communication