Experience

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  Wells bddp

  Jan 1995 - Jan 1997

  Account planner
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  Cliff freeman & partners

  Jan 1997 - Jan 1999

  Brand planner
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  Merkley newman harty

  Jan 1999 - Jan 2001

  Brand planner
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  Trion communications

  Jan 2003 - Jan 2005

  Director of research & strategy
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  Item new product development

  Jan 2005 - Jan 2007

  Senior researcher & product strategist
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  Veranex

  Aug 2005 - now

  Principal ii, research & product strategy

  Propose, design, execute, lead and deliver wide range of exploratory and validation product research, including landscape assessments, user needs & insights identification, use environment evaluations, stakeholder analysis, use failure modes effects analysis, product design specifications and human factors testing. Ultimately, I act as a translator of insights that inspire and guide talented design and engineering teams. I also actively spot new technology trends, leading an company-wide tech forum that informs on bleeding edge and evolving innovations. Show less

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  Innovation chain partners

  Jan 2007 - Jan 2008

  Research & product strategist