Cora Lurati

Experience

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  G & G Custom Homes

  Dec 2020 - May 2021

  Marketing Intern

  • Collaborated with CEO to create a 180-day content calendar to market to local real estate groups and prospective clients on Facebook and Instagram.• Researched real estate market to ensure posts and marketing pieces reflected trends according to the market homes were being built in.

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  Water to Wine Hospitality

  May 2021 - Sept 2021

  Social Media Marketing Intern

  • Developed a 90-day content calendar for Pinterest, Tik Tok and Instagram using Plann• Traveled to on-site locations in South Texas to shoot content for local agencies, models, and small businesses. • Worked with local businesses to create, plan, and execute photo shoots and other small events to increase exposure for the brand. • Adjusted content and content calendar to follow upcoming and current social media trends and used language in content to reflect those trends.

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  Sigma Chi Foundation

  Jan 2022 - Nov 2022

  Associate Director of Donor Engagement

  • Created and implemented the overall Donor Engagement and Event Cultivation strategy, offering new and innovative ideas for engaging donors while maintaining proven engagement strategies.• Spearheaded 7 programs and projects to increase efficiency and streamline processes to support our 5-year corporate growth objective• Planned and executed over 20+ events and board meetings with attendance ranging from 30 people up to over 1,000 people. • Collaborated with vendors and various contracts to ensure that events and projects consistently came out below budget by negotiating with partners and vendors.• Oversaw the creation of a pilot Stewardship program with a 6-month plan to reengage the existing donor pool through constant communication and recognition through Salesforce, Pardot and Send360. • Architected the foundations Foundation Donor Experiences travel and events program, led the RFP process, brought forward solutions, negotiated contracts and deployed 30+ programs that resulted in over 1,200 newly engaged members Show less

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  Gradle Inc.

  Jan 2023 - now

  • Campaign Management and Execution: Oversee and assist in the creation of compelling marketing collateral, including website content, social media posts, and email campaigns.• Global Event Management: Plan and manage all aspects of events, including trade shows, conferences, seminars, corporate events, and sponsorships. Coordinate logistics, budgeting, venue selection,vendor management, staffing, and onsite execution to ensure seamless delivery.• Project Management: Work with stakeholders to define project scope, objectives, deliverables, and timelines on various events and marketing campaigns. Develop detailed project plans, schedules,and budgets to ensure successful execution.• Strategy: Monitor and analyze key performance metrics to evaluate the effectiveness of marketingcampaigns and events to optimize strategies for maximum ROI.• Brand Awareness: Develop and execute comprehensive marketing plans and campaigns to promoteDevelocity and increase brand awareness and visibility.• GTM Project Strategy: Coordinate with sales and pre-sales engineering to ensure seamless execution of various GTM projects and endeavors. Show less • Support all online pieces of training, workshops and virtual events including Zoom program build, landing page creation, and registration reporting. • Work closely with sales and marketing teams to align marketing efforts with business objectives and drive lead generation.• Coordinate logistics including venue selection, booth setup, staffing, and materials procurement for small tradeshows and Gradle-hosted events.• Track and analyze the effectiveness of field marketing initiatives, including ROI, lead generation, and brand awareness metrics. Show less

  • Marketing Manager

    Mar 2024 - now

  • Field Marketing Coordinator

    Jan 2023 - May 2024