Tereza Zerulla

Tereza Zerulla

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  • Timeline

  • About me

    Category & Shopper Marketing Manager ve společnosti Henkel

  • Education

    • Vysoká škola ekonomická v Praze

      2015 - 2018
      Master's degree International Business

      Diploma thesis: Category management of laundry detergents focused on baby detergentsMajor Specialization: International BusinessMinor Specialization: Sales Management (Marketing & Sales, Sales & Key Account Management, Training of Communication and Presentation Skills for Sales, Sales Negotiation, Management of Sales Teams)

    • Vysoká škola ekonomická v Praze

      2012 - 2015
      Bachelor's degree International Business
    • Universität Hohenheim

      2016 - 2016
      International Business and Economics

      1 Semester Freemover program

  • Experience

    • Lake Bryn Mawr Camp

      Jun 2014 - Sept 2014
      Support Staff
    • KONE Corporation

      Mar 2015 - Mar 2016
      Maintenance Sales Support

      Dealing with customer complaints. Handling databases and data entries. Communication with customers. Creating clauses to contracts and finalizing documents for tenders.

    • B. Braun Medical

      Sept 2016 - Aug 2017
      Supply Chain Management Assistant

      Processing qualitative claims towards concern suppliers. Administrative support to the AESCULAP division-creating both purchasing and return purchasing orders, handling logistic complaints and other related processes. Daily SAP database management. Collaborating with Czech and German logistic department and other international colleagues.

    • Henkel

      Jun 2017 - now

      Researching and analysing data and market insights. Searching for insights into consumer needs and wants. Planning and implementing long-term development strategies for product categories. Designing exit strategies for unsuccessful products. Building and maintaining long-term relationship with vendors. Creating positioning strategy for a product category in order to maximize its visibility. Intensely collaborating and negotiating with Marketing and Sales team. Responsibility for all categories and brands of Laundry & Home Care division for retailers and e-commerce partners. Daily cooperation with clients. Show less

      • Category & Shopper Marketing Manager HCB Europe

        Jan 2024 - now
      • Junior Media Manager CEE

        Oct 2023 - now
      • Regional Junior Trade Marketing & Category Manager

        Jun 2020 - now
      • Category Manager

        Feb 2018 - Jun 2020
      • Category Manager Trainee

        Jun 2017 - Feb 2018
  • Licenses & Certifications

    • FCE

      Cambridge English Language Assessment
      Jan 2012