Soubia Hassan

Experience

• 

  The SEARLE Company Ltd.

  Feb 2008 - Sept 2014

  • Managing a portfolio of top Searle brands in global markets of Myanmar, Vietnam, Sri Lanka, Philippines and Afghanistan• Develop and implement a marketing and sales strategy in order to deliver Volume, Share and Profit targets • Effectively market products by conducting market research, overseeing product development and design, setting prices, launching new products, overseeing advertising campaigns and monitoring sales performance. • Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the products/services • Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas, identify product features that need to be changed to meet customer needs, and liaise with other areas of the organization (for example manufacturing, supply chain and quality control) to implement these changes. • Conducts periodical market visits and periodical brand valuation • Ensure all marketing activities comply with developed annual budgets, quarterly forecast and Monthly Demand Plans and reporting results of department • Work with the Sales Department to prepare sales forecasts and budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of the products Show less • Managing a portfolio of Pakistan’s two strong brands; i.e. Canderel and Tramal besides Defnac and Alar DS• Achieving Primary Sales Targets using effective Distribution management tools• Designing and Executing marketing plans• Enhanced Tramal’s Sales Revenue from 164 Mn to 206 Mn• Won Consumer Choice Award for Canderel in 2010• Training & query Solution to the sales team regarding the brands• Conducting regular field visits to ensure product penetration and brand availability and recall in the market• Conducting Symposium & Lectures in academic environments• Working in liaison with supply chain to ensure smooth route to market Show less

  • Product Manager - Global Business Division

    Jul 2011 - Sept 2014

  • Product Manager

    Feb 2009 - Jun 2011

  • Management Trainee

    Feb 2008 - Jan 2009
• 

  Martin Dow Pharmaceuticals (Pakistan) Limited

  Oct 2014 - Nov 2023

  Martin Dow LimitedGroup Product ManagerApril 2016 – Till to dateMajor work responsibilities incorporate:• Managing the reporting lines for the assigned group• Responsible for planning , organizing & execution of the strategies for the whole portfolio i.e. antibiotics & pain management.• Providing the marketing inputs and looking after the ethical criteria pertaining to the campaigns and messages • Parallel coordination with the sales lines to overview the implementation of strategies in the field• Responsible for managing and dividing the task among the marketing team, to cope up with the deadlines• Setting up measurable and smart objectives for the team and ensuring its execution in a way to gain the maximum output for the team and organization.• Working towards creating opportunities for the team in sync with their desires.• Specifying the steps taken to accomplish the tasks and defining the outcomes• Managing the reporting lines for the assigned group• Responsible for planning , organizing & execution of the strategies for the whole portfolio• Providing the marketing inputs and looking after the ethical criteria pertaining to the campaigns and messages • Parallel coordination with the sales lines to overview the implementation of strategies in the field• Responsible for managing and dividing the task among the marketing team, to cope up with the deadlines• Setting up measurable and smart objectives for the team and ensuring its execution in a way to gain the maximum output for the team and organization.• Working towards creating opportunities for the team in sync with their desires.• Specifying the steps taken to accomplish the tasks and defining the outcomes Show less • Managing a portfolio of leading antibiotic of Roche “Rocephin” from the platform of Martin Dow Limited • Responsibility to manage one of the short acting sedative Dormicum (Midazolam) • Develop and implement marketing and sales strategy to maximize the existing market share• planning and execution of the academic activities in order to maximize the business by ethical practices• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas, identify product features that need to be changed.Achievements:• Double digit growth on Naprosyn LLE (naproxen) at 26% on IMS • Successful launch of core consensus guidelines on Anesthesia, Sedation & pain management on Toradol and Dormicum on national level.• Double digit growth on toradol @ 34% faster than the market• Increase at prescription level of Rocephin on MIP from 2014 to 2015 whereby the market evolution of Rocephin is 112% and market growth is 12.86%, in comparison to oxidil growth’s marking –ve 10.91 & evolution 98%.• launched products in 2015 (Oct- Dec) Azithromycin tablets • Upcoming launches include Sofosbuvir, influenza vaccines, paracetamol infusion, clarithromycin etc.• Managing a portfolio of leading antibiotic of Roche “Rocephin” from the platform of Martin Dow Limited • Responsibility to manage one of the short acting sedative Dormicum (Midazolam) by Roche• Develop and implement marketing and sales strategy to maximize the existing market share• planning and execution of the academic activities to maximize the business by ethical practices• Double digit growth on Naprosyn LLE (naproxen) at 26% on IMS • Successful launch of core consensus guidelines on Anesthesia, Sedation & pain management on Toradol and Dormicum on national level.• Double digit growth on toradol @ 34% faster than the market• Increase at prescription level of Rocephin on MIP from 2014 to 2015 whereby the market evolution of Rocephin is 112% and market growth is 12.86%, Show less

  • Group Product Manager

    Apr 2016 - Nov 2023

  • Senior Product Manager

    Oct 2014 - Mar 2016
• 

  Abbott Laboraties - Established Pharma Division

  Jul 2017 - Nov 2023

  Group Product Manager
• 

  Abbott

  Feb 2022 - Nov 2023

  Marketing Manager
• 

  Macter International Limited

  Nov 2023 - Aug 2024

  Head of Launch & Marketing Excellence
• 

  Bayer

  Aug 2024 - now

  Marketing Lead