Genna Koppes

Experience

• 

  Redemtech

  Jun 2010 - Aug 2010

  Marketing & HR Intern

  • Worked extensively with customer lists, researched leads and created opportunities for the sales representatives• Assisted the director of marketing with a Habitat for Humanity webinar through newsletters, registrations and practice runs• Strategic planning implemented to the company website• Hired employees into Ultipro, organized paperwork and created employee files• Reviewed resumes and conducted phone screens for over twenty positions• Assisted the corporate recruiter with interviews, testing procedures and offer letters Show less

• 

  Corporate United

  Mar 2011 - Feb 2014

  • Developed annual strategic events plan and tracked progress to ensure goals were met• Designed and managed email marketing campaigns and drove brand awareness, customer engagement and traffic to website or download/registration pages• Developed and maintained a corporate social media presence to increase brand recognition• Created and maintained corporate collateral • Event support and coordination• Led in the coordination and delivery of monthly webinars• Managed the social media program• Made all website updates and conducted demonstrations• Supported the team through content creation and design• Created and designed emails for promotions/awareness• Event support and coordination • Assisted in the development of event invitations• Posted event updates to corporate social media accounts• Developed event surveys• Edited and organized print collateral• Assisted with formatting and copy-editing of speakers' presentations• On-site help with event logistics

  • Category Content & Event Specialist

    Jun 2013 - Feb 2014

  • Marketing & Education Coordinator

    Jun 2011 - Jun 2013

  • Event Marketing Intern

    Mar 2011 - May 2011
• 

  Precision Dialogue, an RRD company

  Mar 2014 - Mar 2018

  Works within the Salesforce Marketing Cloud Services team to code email campaigns and landing pages. Includes coding HTML emails, building template-based emails and using Salesforce Marketing Cloud's proprietary scripting language, automation and database tools to ensure that customers' emails are dynamic, efficiently-coded and render correctly across a wide variety of email clients. Also responsible for conducting preliminary testing for functional and rendering quality and preparing program assets for deployment by either the customer or a Salesforce Marketing Cloud Campaign Specialist. Show less Works within the SalesForce Marketing Cloud team to provide support to customers in the deployment of their campaigns and related landing pages. Executes the process of campaign deployment from receipt of customer's creative assets through the actual deployment of the campaign. Includes coding HTML emails, building template-based emails, testing for functional and rendering quality, executing the test send, managing the client approval process, preparing the list and scheduling the deployment in the platform application. Show less

  • Front End Developer

    May 2015 - Mar 2018

  • Deployment Specialist

    Mar 2014 - May 2015
• 

  KeyBank

  Mar 2018 - now

  Senior Marketing Consultant

  • Develops, builds, and deploys email campaigns, to include: HTML development/editing, campaign setup, testing, deployment, and reporting• Acts as a strategic and collaborative advisor for the line of business by providing effective email marketing advice • Delivers assigned marketing emails within scope and timeline• Manages reporting and tracking functions for assigned campaigns• Possesses a test and learn mindset by recommending and implementing email tests• Analyzes and interprets email performance metrics and provides recommendations to improve campaigns• Ensures emails follow industry best practices and KeyBank Compliance requirements• Implements dynamic content for personalization and segmentation of emails as needed Show less