Alec Lu

Experience

• 

  Adaptec Inc.

  Apr 1997 - May 1999

  Software Engineer

  • Develop Windows applications for CD burning software products (EasyCD Creator & DirectCD)• Serve as a build master to establish an intelligent build flow for software release

• 

  Philips Semiconductors (NXP Semiconductors)

  Dec 1999 - Mar 2002

  System Engineer

  • Refine and enhance Philips STB reference designs to meet industry standards and customer requirements• Develop new features for Philips STB products• Provide technical support to customers in Asia

• 

  Quanta Computer Inc.

  Apr 2002 - Aug 2003

  Senior Engineer

  • Design and develop software features for Quanta STB products• In charge of Nagravision conditional access system integration• Provide on-site technical support for STB customers (HKT)

• 

  MediaTek Inc.

  Sept 2003 - Aug 2011

  Technical Manager

  • Design and develop multiple digital TV reference designs from scratch to production level • Responsible for new features and technology development• Lead task force teams to solve critical problems under tight timelines• Work as a part of a global development team across multiple international sites to support digital TV customers worldwide • Manage several large scope digital TV projects with first-tier customers (Sony, Samsung, LG, Hisense, Vizio, Philips) ensuring successful mass-production• Act as a technical lead in resolving complex issues during product bring-up and throughout its lifecycle• Serve as a technical adviser to the product line for the end-to-end product lifecycle• Expatriate to the US for advanced technology development (2007-2008) Show less

• 

  Broadcom Corp.

  Aug 2011 - Jul 2014

  Manager of Applications Engineering

  • Manage and lead a local application engineering team to assist ODM/OEM in designing Broadcom chips into their VoIP (Cisco, Polycom, Grandstream, Alcatel-Lucent, Yealink), tablet (Acer), OTT (Amazon Fire TV stick) and thin client products• Work with cross-functional teams, including engineering, FAE, marketing, sales and distribution, in developing and supporting new product introductions• Provide technical presence and support to customers through on-site visits and presentations• Collaborate with HR and upper management to grow and build the team from 2 to 9 members Show less

• 

  Netflix, Inc.

  Aug 2014 - Nov 2015

  Senior Software Engineer

  • Work with high-impact partners (MediaTek, Novatek, Realtek) to integrate the Netflix instant streaming service into their devices, ensuring timely and high-quality market delivery• Manage multiple full lifecycle implementation projects, ensuring successful delivery• Solve a wide variety of technical challenges during software development and certification phases• Collaborate in defining the next generation Netflix application and communicate with partners to ensure seamless deployment Show less

• 

  安謀國際科技

  Nov 2016 - now

  • Analyze the market landscape, customer dynamics, and technology trends within the consumer computing segment (smart home, XR, wearables) and develop effective segment strategies and plan related business activities• Drive business by collaborating with a broad range of stakeholders across Arm and engage closely with key silicon partners (MediaTek, Novatek, Realtek), OEMs, and ecosystem partners• Develop partner account strategies and outbound marketing plans to enhance our go-to-market approach and secure design wins• Lead the creation of marketing requirement specifications that align with business strategies and influence technology and solution offerings• Collaborate with the commercial team to develop and maintain a market model that provides accurate revenue forecasts over a 10-year planning horizon• Take ownership of the managed accounts and subsegments, leading local teams and stakeholders with strategic insight and coherent plans Show less • Collaborate closely with Sales, FAEs, Segment Marketing, and Product Marketing to develop specific business strategies targeting key partners• Promote multimedia products including CPU, GPU, VPU, DPU, AD, ISP, AI, and ML, ensuring alignment with partner needs• Conduct market analysis to understand partners and the broader market in Taiwan, effectively communicating needs, trends, and gaps to the main product group• Build relationships at all levels within partner organizations and internally within Arm.• Maintain comprehensive knowledge of partners’ plans and strategies for the consumer computing segment• Be an ambassador for the BU in Taiwan ensuring good relations and information flow between the region and the main product group• Represent the BU to update vision and products to the press and at partner/technology conferences Show less

  • Senior Manager, Consumer Computing

    Apr 2021 - now

  • Regional Marketing Manager

    Nov 2016 - Apr 2021