Margareta Marin

Experience

• 

  ROPECO BUCURESTI

  Apr 1997 - Jan 2002

  Developed strategic sales and marketing in the distribution channel of the company. Marketing and sales representative in the printing solutions and cash handling machines.

  • Distribution Manager

    Jan 1999 - Jan 2002

  • Sales and Marketing Representative

    Apr 1997 - Jan 1999
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  ROPECO BUCURESTI

  Apr 2003 - Jan 2009

  Distribution and Marketing Manager

  Activity description: - Creating marketing goals related to the company, lead generation, and revenue;- Promoting on the market the business segments developed by the company and making the marketing strategies;- Establishing the marketing budget;- Conducting market research on competitors to augment marketing efforts;- Analyzing competition, identifying strengths and weaknesses of competitors' projects;- Specifying the company's target audience based on market research;- Analyzing the results of campaigns and making changes to outlast competitors;- Analyzing data to make informed decisions about marketing campaigns and activities;- Evaluating the effectiveness of marketing campaigns and adjusting strategies as necessary to achieve target goals;- Producing and editing content like social media posts, videos, e-books, infographics, presentation decks and webinars;- Cultivating relationships with potential customers—such as prospects and leads—to build the company's clientele;- Monitoring social media traffic to measure the public's perception of the company's brand;- Testing the quality of emails, social media posts and the company's landing page;- Marketing actions: ad campaigns, media campaigns;- Prepare to the partipation of the fairs, exhibitions.Distribution channel:- create and develop the distribution channel of the company;- researching and tracking national coverage with an efficient distribution network;- developing and tracking the realization of the sales plan within the company's distribution channel;- quality assurance of pre-sale services;- negotiation and signing of indirect sales contracts, and services.- identifying and contacting potential resellers;- making offers of services and products;- developing and coordinating the online channel. Show less

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  ROPECO BUCURESTI

  Jan 2010 - now

  Marketing and Key Account Manager

  Marketing and Key Account Manager for the below business segments:- Self Service products and solutions, KIOSK (POS and cash), Self Checkout products ans solutions;- Cash automation solutions, Cash handling solutions (banknote/coin counters & sorters, counterfeit detectors, cash recyclers machines, coin wrappers, payment systems, currency exchanger machines);- Mechanical security solutions (anti-burglary safes, fire-resistant products, cash boxes, safe deposit boxes, vault doors/rooms, documents, media & cards shredders);- Barcode solutions (omnidirectional & handheld scanners, mobile terminals, barcode printers, code printers);- Environmental products;- Printing solutions (multifunctional black-and-white/color systems, production printing systems, fax machines, label printers). Show less