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👨🏻‍💻 Vincenzo Calabrò

👨🏻‍💻 Vincenzo Calabrò

Social Media Content Specialist

Followers of 👨🏻‍💻 Vincenzo Calabrò3000 followers
location of 👨🏻‍💻 Vincenzo CalabròRosà, Veneto, Italy

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  • Timeline

  • About me

    Driving Marketing Performance connecting Brands & People in a Privacy-Centric World | Head of Digital Strategy @2night | Certified Growth & Performance Expert | University Lecturer @Campus Ciels | Teacher @Grandi Scuole

  • Education

    • IAB Europe

      2016 - 2016
      Digital Excellent in Made in Italy Advanced Professional Course

    • Liceo Scientifico Nicola Pizi

      2007 - 2012
      Scientific High School Diploma

      Activities and Societies: Laboratorio pomeridiano di Informatica, Laboratorio pomeridiano di Diritto Costituzionale The first choice to operate in the higher education path is between high schools and technical institutes. Only high schools offer the appropriate basis to continue the university studies, and in Italy the only high school that offers a truly complete preparation is the scientific high school.While the other high schools specialize in some characterizing subjects and reduce the programmes of other subjects, the scientific high school proposes a very balanced curriculum, in which the… Show more The first choice to operate in the higher education path is between high schools and technical institutes. Only high schools offer the appropriate basis to continue the university studies, and in Italy the only high school that offers a truly complete preparation is the scientific high school.While the other high schools specialize in some characterizing subjects and reduce the programmes of other subjects, the scientific high school proposes a very balanced curriculum, in which the traditional humanistic subjects (literature, Italian and foreign languages, Latin, history, philosophy, history of art and design) are balanced by a scientific education (mathematics, physics, biology, chemistry), decidedly superior in terms of teaching hours and program extension, to every other high school. Show less

    • IUSVE - Istituto Universitario Salesiano Venezia

      2016 - 2019
      International MSc degree Web Marketing & Digital Communication 110 cum laude

      Activities and Societies: Social Media Marketing LAB - Sky Italia Web Marketing LAB - Manfrotto Unconventional Marketing LAB - Carrera The aim of the MSc degree in Web Marketing & Digital Communication is to train high-level professional figures, with governance tasks, specialized in the world of integrated communication: digital manager, social media manager, digital media manager, community manager, CRM manager, e-commerce manager, SEO manager, SEM manager, digital sales management, web analyst, web e-commerce manager.The numerus clausus permits about 30 enrolled every year (out of more than 400 requests), to access… Show more The aim of the MSc degree in Web Marketing & Digital Communication is to train high-level professional figures, with governance tasks, specialized in the world of integrated communication: digital manager, social media manager, digital media manager, community manager, CRM manager, e-commerce manager, SEO manager, SEM manager, digital sales management, web analyst, web e-commerce manager.The numerus clausus permits about 30 enrolled every year (out of more than 400 requests), to access to the courses. The compulsory attendance of the courses, the choice of knowledgeable teachers able to predict the progress of the sector, the laboratories and the most innovative infrastructures available, the provision of courses in English, allow this degree course to train real professionals in digital communication and web marketing in the wake of the most prestigious international universities. Show less

    • Università degli Studi di Padova

      2012 - 2015
      Italian BSc degree Marketing & Communication

      Activities and Societies: Rappresentante Studenti per Residenza Universitaria "ESU", Organizzatore del CeRebration Festival, Servizio Mentoring presso Mentor up The course prepares professionalities in which communication plays a decisive role in operational practices. The professions are those of communication and marketing officer, press office and public relations office; social and business communicator, event organizer, account, copywriter, web content editor.Subjects: - Marketing, Internet Marketing, Advertising Communication, Multimedia Communication; - Private Comparative Law, Media Law, Introductory Computer Science, English… Show more The course prepares professionalities in which communication plays a decisive role in operational practices. The professions are those of communication and marketing officer, press office and public relations office; social and business communicator, event organizer, account, copywriter, web content editor.Subjects: - Marketing, Internet Marketing, Advertising Communication, Multimedia Communication; - Private Comparative Law, Media Law, Introductory Computer Science, English Language;- Applied Statistics, Economic Principles, Political Science;- The Language of Journalism, Writing Techniques, Theory of Argumentation, Semiotics;- Sociology, Sociology of Communication, Sociology of Organization, Cognitive Psychology;- Contemporary History, History of Contemporary art;- Film Language, History and Technique of Photography;- Communicative Techniques Workshop, English Language Workshop, Introductory Computer Science Laboratory. Show less

    • Universitat de València

      2015 - 2015
      Erasmus+ Audiovisual Communication

      Activities and Societies: Erasmus Student Network, Erasmus Life, Happy Erasmus At the age of 20, I won the European Selection Board for the Erasmus + project, and I stayed in Valencia (ES) 6 months. Moreover, thanks to a high coefficient of merit, gained during the second university year, I was able to benefit from a European scholarship for international mobility programmes. In this way, I could undertake a study and work stay in Spain, lasting one semester.Subjects:- Audiovisual Communication: Ideación y producción televisiva;- Translation and… Show more At the age of 20, I won the European Selection Board for the Erasmus + project, and I stayed in Valencia (ES) 6 months. Moreover, thanks to a high coefficient of merit, gained during the second university year, I was able to benefit from a European scholarship for international mobility programmes. In this way, I could undertake a study and work stay in Spain, lasting one semester.Subjects:- Audiovisual Communication: Ideación y producción televisiva;- Translation and Interlinguistic Mediation: Catalan Language;- Political Sciences and Administration: Political Economics. Show less

  • Experience

    • Fever Labs Inc.

      Mar 2015 - Aug 2015
      Social Media Content Specialist

      I worked as a Social Media Specialist during my period of international mobility at Fever Labs in Valencia. I promoted the app to dwellers, tourists and students.I responded to comments and customer queries in a timely manner. I handled customer complaints, provided appropriate solutions, built relationships with customers, potential customers, industry professionals and influencers.I scheduled content and engaged our users through original and compelling copies.I set, planned and implemented social media and communication campaigns and strategies, following communication procedures, company’s guidelines, and policies. Show less

    • FERPI - Federazione Relazioni Pubbliche Italiana

      Sept 2015 - Aug 2017
      Social Media & Content Manager

      Communication and public relations assistant for the organization of events (InspiringPr):• Social Media Manager (Facebook, Twitter, Linkedln);• Copywriter (WordPress);• Organization of University workshops (3 ECTS).

    • IUSVE - Istituto Universitario Salesiano Venezia

      Aug 2017 - Dec 2017
      University Tutor - Digital Communication

      The figure of the Digital Communication Tutor arose from the desire to support the bachelor students' teams with a more mature and responsible person in order to coach them in the project development, in the presentation stages and in the management of the timing and stress imposed by short-term deadlines for developing and consigning their project. In collaboration with the teachers, I was involved with:• Supporting the teams in the analytical and planning choices;• Helping the teams in identifying the most effective planning choices and in choosing the most suitable method to expound the material;• Providing a more "mature" point of view on the goals set by the client;• Filtering the requests that the teams wanted to make to the teachers at the "Idee non dormono mai". Show less

    • Neni Studio

      Dec 2017 - May 2018
      Digital Marketing Strategist

      • Social (Instagram, Facebook, Pinterest) and Mail Marketing (Mailchimp, Sendinblue) performance campaigns;• X-channel budget strategy and allocation for 8+ clients;• Neni Studio Podcasting (Spotify/iTunes/YouTube);•#MDW18 clubunseen.com Web Designer (CMS Wordpress, Squarespace)Vertical/Clients: Interior Design: Kartell, Gandiablasco, Diabla Outdoor, Baciocchi Associati, Studiopepe, Nichetto Studio, The Product B2B, Strategic Footprints | Beauty: Imersa

    • Magnolia Srl

      Jun 2018 - Nov 2018
      Digital Marketing Manager

      • Client's Digital Trainer;• Social (Instagram, Facebook, Pinterest) and Mail Marketing (Mailchimp, Sendinblue) performance campaigns;• Web Graphic Designer (CMS Wordpress)Vertical/Clients - Craftsmanship: Penne Montegrappa, Fonderia Artistica Bortoletti | Food: Hostaria Certe Notti, Resort Ca' dell'Orso

    • Grandi Scuole

      Nov 2018 - now
      High School Teacher - Graphic Design

      Grandi Scuole - High school "Comunicazione Multimediale e New Media" & "Laboratorio Tecnico" Teacher

    • Velvet Media

      Apr 2019 - Mar 2022

      Support the Head of Marketing in the management of an enthusiast Search Engine Marketing team (7+ members).• Team's logtime management, SEM projects progress check, team's workload control;• Google Ads Account Management (My Client Center), maintenance of Google Partner Status;• Output quality check, operational support, department evaluation forms;• Google Ads quotes (Italy and abroad), price list update;• Definition of policies and procedures for the management of the department;• Department Goals & OKRs, cost analysis;• Internal and external PPC training.• PPC (Google Ads, Microsoft Adv, Apple Search) and Social (LinkedIn Ads, YouTube Ads, Spotify Ad Studio, Waze Ads) performance campaigns;• X-channel budget strategy and allocation for 15+ clients managing 2M€+ budget;• One key-client achieved 3x increase in commerce sales;• One key-client achieved 300%+ increase in lead generation.Vertical/Clients - Fashion: Aeronautica Militare, Valenti Pisa, Premier Helmets, Giada SpA, Italtex SpA, Orizo Factory Outlet | Industry: Compagnia Siderurgica SpA, Elektronorm SpA, Visa SpA, Gruppo Centro Paghe, Intercom | Food: Vicenzi SpA, Segafredo SpA, Forato SpA | Beauty: Natura Amica Show less Responsible for planning, developing and managing clients' digital strategies to improve their web presence and achieve their digital marketing goals. Responsible for building and managing relationships with existing and potential clients for companies operating in the food & beverage, luxury, fashion, beauty, and gaming industry. Project Management for 10+ clients managing 1M€+ contracts.• Build long-term relationships with clients;• Investigate and determine clients wants and needs;• Plan and implement digital strategies for clients;• Defining and develop the best media mix;• Present and train on social media strategies to clients;• Analyze the effectiveness of digital campaigns;• Recommend, design and implement digital projects to increase their ROI;• Set up a list of KPIs to track for each client;• Prepare and present reports on their progress;• Keep abreast with new trends in digital technology. Show less

      • Performance Marketing & Growth Lead

        Sept 2020 - Mar 2022

      • Marketing Manager

        Apr 2019 - Sept 2020

    • CEPU GROUP

      Sept 2020 - Sept 2021
      Adjunct Professor - Digital Marketing

      Digital Marketing Professor at Three-year Bachelor’s degree in Communication Science (Ministerial Degree code L-20) in Digital MarketingSubject: Digital Marketing

    • YAK Agency

      Mar 2022 - Jul 2023
      Paid Media & Digital Performance Lead

      • Experience managing +7-digit budget for the clients;• Performance-driven campaigns based on funnel strategy;• Deep knowledge of digital channels, including Search, Display, Paid Social, Programmatic, Mail Marketing Automation;• Google Ads Account Management (My Client Center), maintenance of Google Partner Status;• Internal and external PPC training;• Advanced knowledge of Analytics and Marketing tools;• Coordination of other units (i.e. DevOps teams);• Report automatization through Javascript, VBA and online tools;• Monitoring and ongoing optimization.Vertical/Clients - Fashion: Erreà Sport SpA, Compar SpA (Bata) | Industry: Fischer Group | Food: Nims SpA (Lavazza) | Beauty: Gottardo Spa (Tigotà) Show less

    • Campus CIELS

      Jun 2022 - Feb 2024
      University Lecturer - Advertising, International Marketing and Public Relations

      Digital Marketing Professor at Three-year Bachelor’s degree in Linguistic Mediation Science (Ministerial Degree code L-12) in Advertising, International Marketing and Public RelationsSubject: Digital Communication & Marketing

    • 2night SpA

      Jul 2023 - now
      Head of Digital Strategy

      • Coordination of the digital department workflows and support for growth processes;• Monitoring the quality of team’s work respecting the incidence of costs, budgets and OKRs provided by the board;• Management of the strategic presence in social media of some of the agency's top clients;• Design of digital customer journey based on data-driven funnel strategy for clients;• Internal and external digital training;• Identification of qualitative and cultural insights;• Coordination with other units (i.e. graphic department, developer);• Social Monitoring, ongoing optimization and report drafting;Vertical/Clients - Food&Beverage: Campari Group (Aperol/Campari/Campari Soda/Bulldog Gin/Cynar/Braulio), Barilla Group (Mulino Bianco/Ringo/Pesto Barilla/Academia Barilla), Kellanova (Pringles/Kellogg's) Birra Peroni (Peroni, Kozel, Raffo), Royal Unibrew (Ceres, Lemonsoda), Perfetti Van Melle (Golia) | Mass Market Retailers: Coop (Cosmecos), EcorNaturaSì | Fashion: Adidas (Sports Performance/Originals), LVMH Group (DFS Italia), Oysho, Compar (AW LAB), McArthurGlen Group (Serravalle Designer Outlet, Noventa di Piave Designer Outlet, La Reggia Designer Outlet, Castel Romano Designer Outlet) | Industry: British American Tobacco (Glo, Vuse, Velo), Volkswagen Group Italia (Veicoli Commerciali), Whirphool | Beauty/Wellness: Wanderlust Italy, Virgin Active, Pompadour | Insurance: Generali Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to 👨🏻‍💻 Vincenzo Calabrò
      Erasmus+ Exchange Program Scholarship Winner University of Valencia Jan 2015 Merit based scholarship each academic year.
    • Awarded to 👨🏻‍💻 Vincenzo Calabrò
      University Internship Winner University of Padova Jul 2014 Merit based scholarship each academic year.
    • Awarded to 👨🏻‍💻 Vincenzo Calabrò
      University Scholarship Winner University of Padova Jan 2014 Merit based scholarship each academic year.
    • Awarded to 👨🏻‍💻 Vincenzo Calabrò
      University Scholarship Winner University of Padova Jan 2013 Merit based scholarship each academic year.

  • Volunteer Experience

    • Volunteer

      Issued by ESN Italia (Erasmus Student Network) on Jan 2015
      ESN Italia (Erasmus Student Network)Associated with 👨🏻‍💻 Vincenzo Calabrò

    • Librarian Assistant

      Issued by Università degli Studi di Padova on Jul 2014
      Università degli Studi di PadovaAssociated with 👨🏻‍💻 Vincenzo Calabrò

    • Voluntary worker

      Issued by Croce Rossa Italiana on Nov 2011
      Croce Rossa ItalianaAssociated with 👨🏻‍💻 Vincenzo Calabrò

    • Educator

      Issued by Azione Cattolica Italiana on Sept 2010
      Azione Cattolica ItalianaAssociated with 👨🏻‍💻 Vincenzo Calabrò