Cheyenne Chia

Experience

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  Big Heart Student Centre

  Oct 2019 - May 2020

  Assistant Student Care Officer

  - Developed and executed a long-term applied drama reading programme for over 50 students- Overlooked and managed classes of over 20 students - Handled administrative tasks regarding student information and registration - Managed and eased communication between parents and teachers

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  JC Global Concepts Pte Ltd

  Dec 2021 - Jan 2022

  Assistant Marketing Executive

  - Designed and curated brand books and customer personas for 5 different subsidiaries- Developed and implemented content calendars for each subsidiary - Managed social media accounts for all subsidiaries simultaneously - Developed and facilitated social media campaigns with over 100 participants - Executed market research and performed critical analysis of consumer behaviour - Lead executive meetings for marketing strategies - Assisted the Head of Marketing with managerial tasks Show less

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  Weber Shandwick

  May 2023 - now

  - Provided overall client-serving support for 4 accounts; Moderna SG, Merz Aesthetics, Haleon, and Boerhinger Ingelheim Animal Health.- Regularly developed media pitches for Moderna SG and Haleon that successfully secured media attention. - Facilitated media relations between the internal team and various media personnel.- Conducted daily media monitoring and developed media coverage reports.- Provided essential support to a major product launch event for Merz Aesthetics. - Coordinated the logistics for several notable events for Moderna SG.- Drove vendor coordination, liaison, and management for Merz Aesthetics and Moderna SG events. Show less

  • Junior Associate (Influence)

    Jan 2024 - now

  • Public Relations Intern

    May 2023 - Dec 2023