Daniel Martin Alvarez

Experience

• 

  TietoEnator RTS

  Sept 1999 - Nov 2000

  Consultant

  Assignments:- 29/09/2000- 17/11/00: Process developer & Test Team member atNOKIA's Polaris project (precursor of NOL). Responsible for leading theQA process development to ensure highest level of release quality beforeproduction use.- 01/06/2000 - 01/11/00: Test Team leader (5 team members) for theModular Logistics Software (MLS) Development team at NOKIATelecommunications.- 28/10/1999-31/05/2000: Product Test team member at (MLS)Development team

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  Wapit LTD. Finland

  Dec 2000 - Jul 2001

  Manager, Customer Projects.

  Manager, Customer Projects. Head of the Customer projectsdepartment, (leading a team of 3 Technical Account Managers).- Providing sales and pre-sales support in prospect tenders, post-sales service support, incident management and integration and implementation of all elements of Wapit's product portfolio at the customer site..- Management and development of customer projects.

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  Nokia Mobile Phones

  Aug 2001 - Oct 2011

  Global Creation, Activation and Evaluation of Nokia's most critical Marketing Campaigns towards their best-in-class execution worldwide. Briefings, co-ordination of worldwide markets and top advertising agencies to deliver powerful, consumer-driven 360 degrees Campaigns in all of our Sales Units. Delivering campaigns effectiveness, maximum local Market impact, reduced costs and Brand recognition worldwide.Management of the Global Advertising Agency relationship that provided over 330 resources in 95 markets.My tasks included the deployment, performance evaluation, optimisation and negotiation of the multimillion Global Retainer to accomplish the agreed financial targets. In conducting my work, Nokia managed to reduce its agency costs by a 30%.Other tasks also included leading the creation and management of the supporting marketing tools and guidelines. These increased consistency and efficiency when Localising and Adapting the 360 Campaigns by all local Sales Units.Amongst my major achievements I should note the deployment of a consistent set of localisation principles and processes to support a stronger and more consistent Nokia brand across the world. Show less Stakeholder Consultant, team lead for CES APAC Consumer team..- Leading a team of 5-3 Development Managers responsible for deployment of Digital Marketing and CRM programs in On-line and Mobile mediums for Asia Pacific region..- Major achievements: deployment of Nokia’s consumer CRM program (MyNokia) and new Nokia.com marketing channel in all countries within the agreed targets..- On-line consultancy and Marketing support for digital marketing campaigns across the main markets of the Asia Pacific region..- Business case analysis and creation.- APAC Consumer unit Financial and Resource planning Show less Manager, Solution Planning for Sales and Marketing Solution..- Major accomplishments: strategic design and consolidation of Marketing Content Creation tools to optimise the content creation and time-to-market of digital channels.- Overall Solution Roadmaping, requirement analysis and management and co-ordination for the development of several Marketing Content Creation systems.- Management and negotiation with IT Suppliers and vendors to optimise delivery of solutions within scope, schedule and cost. Show less First as a Project Manager and later on as the overall Technical Implementation Manager, I was in charge of the successful development of Nokia's Online B2B channel. A global e-business B2B channel for trade partners, wholesalers, retailers and dealers..- Overall implementation and Release Management of Nokia On-Line, the global e-business B2B channel for trade partners, wholesalers, retailers and dealers..- Leadership, overall project management, co-ordination, planning and process creation for an international team of 6 project managers and over 50 developers from 15 different nationalities..- Major accomplishments: management and leadership for the successful launch of 10 different NOL releases including the creation of the Go-live critical update process Show less

  • Senior Marketing Manager. Nokia Global. UK

    Mar 2008 - Oct 2011

  • Stakeholder Consultant, CES APAC. Nokia Singapore

    Mar 2006 - Feb 2008

  • NOKIA CMO , Customer Engagement Solutions. Finland

    Jul 2004 - Feb 2006

  • Technical Implementation Manager, Solution Planning. Nokia Finland

    Aug 2001 - Jun 2004
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  Dell Technologies

  Nov 2011 - now

  Responsible for Sales and Marketing of the Small Business segment in Spain, Italy and Switzerland. From my position, I drive the product offering, price and promotional strategy in order to transform from just a direct business model into a wider and deeper reach into the market via Distribution. While doing this, I am still also responsible for the sales of the Spanish, Italian and Swiss SB e-business stores with a turnover above 15 million euros a year.From a Marketing perspective, I also drive local Marketing and promo Campaign activities as well as localisation of Global activities in the referred markets, with a strong focus on digital. Show less

  • Senior Marketing Manager. EMEA Chanel Marketing

    Aug 2022 - now

  • Senior Marketing Manager. Spain and Portugal Distribution

    Mar 2017 - Aug 2022

  • Marketing Manager, Client Solutions Spain

    Nov 2016 - Mar 2017

  • Brand and Merchandising Manager, Spain, Italy and Switzerland

    Nov 2011 - Nov 2016