Ali Raza

Experience

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  Housse De Monde

  Oct 2013 - Aug 2015

  Freelance Article Writer

  Serving diverse range of clients, the company's focus was to enable its customers to nurture a successful social presence. Helping clients maintaining and updating their blogs, company websites and social platforms the company served successfully both domestic as well as overseas customers. My key role in this company was to take prompts from team leader and begin working on the tasks on daily basis. The next step was to run a thorough research and get firm grasp of the project. After completing the research, the next phase was to produce a compelling content and optimized according to provided keywords. After editing and proofreading the final draft, the last step to send over the assigned project and wait for the approval from team leader. Joining this platform proved to be a magical change in my career transition from a telesales representative to a freelance writer where I not only discovered new things but also nurtured my professional life with writing knowledge. I got myself familiarized with different forms of writing and how it benefits the businesses through online platforms. In true meaning, this was the interesting phase that taught me different things about writing profession. Show less

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  Pak Earning Solutions

  Nov 2013 - Jan 2016

  Freelance Writer

  Based in Lahore, Pakistan Pak Earning Solutions produces content to aware and guide people about internet businesses. The main objective of this company was to identify real businesses working online and mark the fraudulent websites misleading people and exploiting their investments. Apart from this, the company also helps people choose the right tools to be used for better results in their online businesses or campaigns. My key roles were to research different topics and then conduct a narrow research on a selected topic. Afterwards, the next step was to plan the content and craft its structure before beginning the writing phase. The next step after planning was to produce and optimize the content and upload it on company's website with images optimized in accurate manner. It was a nice experience knowing about different cyber activities and latest plugins, themes or services to help maximize one's social presence. Helping people choosing the right thing through my published work adds a rewarding feeling and self accomplishment when people interact and share their own experiences. Show less

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  Backup Innovators Pvt Ltd FZC

  Feb 2016 - Oct 2016

  Freelance Content Development Executive

  Operating from the busiest city of Pakistan, the company helps its clients in maintaining and nurturing their online presence by catering their various needs regarding online branding. Having served to diverse range of clients across the globe, the company is proficient in handling Web Development, Social Media Marketing, Search Engine Optimization and other fields relating to social branding. My key roles in this company are to do the initial research before working on the project. Afterwards, the next phase is to produce and optimize the content for that particular campaign. The final step is to proofread and edit the final draft before delivering it to the clients. Working with this platform has its own perks. Each project brings a new challenge for me that keeps me motivated to work harder and accomplish it in given deadline. Show less

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  Development Logix

  Oct 2016 - Mar 2020

  Content Writer

  The main objective of Developmentlogix is to enable businesses reach targeted customers through online channels. We provide multiple services to businesses or individuals that are interested to grow digitally and generate leads. Or main services are mentioned below: Web developmentGraphic designingDigital marketingSearch engine optimization Social media marketing We've the privilege of serving clients from different parts of the globe and are ready to serve more businesses to increase their popularity among targeted audiences.My role, as a social media strategist, is of Analyzing a business's current online statusFinding its competitorsPlanning a social strategy For increasing user interaction and engagement on social platforms on behalf of the business. Show less

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  Lab Splash - Digital Advertising Agency

  Sept 2019 - Oct 2020

  Content Writer (Remote)

  As a content writer my primary duties were: • Coordinating with project account manager• Creating monthly social calendar (for each project• Coordinating with graphic designer for campaign creatives.• Creating campaign ads (for social media platforms).

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  FullStop

  Jul 2020 - Oct 2021

  As a creative writer & research associate, my duties @ Full Stop 360 are:• Coordinating with SEO team for new topics• Brainstorming titles on Design & Branding• Find new topics on affiliate topics related to design and digital art accessories• Writing, editing, & proofreading content/articles for web 2.0 As a remote content writer, my duties @ Full Stop 360 are: • Coordinating with SEO team• Brainstorming topics on Design & Branding• Writing, editing, & proofreading content/articles for web 2.0

  • Creative Writer & Research Associate

    Apr 2021 - Oct 2021

  • Content Writer (Remote)

    Jul 2020 - Apr 2021
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  Odyssey Solutions

  Oct 2021 - Mar 2022

  Technical Content Writer

  Odyssey Solutions offers software development for digital technology, artificial intelligence and robotic processing automation. With offices in Houston and Lahore, Odyssey is a key partner for businesses and organizations who have technology projects of all sizes that require additional resources. Odyssey creates and manages teams of software developers and programmers who make your Digital technology and AI projects a reality.As a “Technical Content Writer” my duties are:• Researching, outlining, writing, and editing new and existing content, working closely with various departments to understand project requirements• Independently gather information from subject matter experts for developing, organizing, and writing procedure manuals, technical specifications, process documentation, and website content. • Working with development and support leads to identify all documentation repositories, revise and edit, and determine the best solution for data compilation and centralized storage• Researching, creating, and maintaining information architecture templates that uphold organizational and legal standards, and allow for easy data migration• Developing content in alternative media forms for maximum usability, with a consistent and cohesive voice across all documentation Show less

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  ChatPandas

  Mar 2022 - Nov 2023

  As a Content Strategist/Digital Marketing Executive, my primary duties include certain tasks that are: • Develop and execute content strategies that align with ChatPandas' business objectives and engage target audiences across various channels.• Collaborate with cross-functional teams, including writers, designers, developers, and project managers, to ensure consistency in messaging, branding, and tone.• Conduct audience research and perform content audits to identify gaps and opportunities for improvement.• Use SEO best practices and conduct keyword research to optimize content for search engines.• Measure and report on the effectiveness of content campaigns and adjust strategies as needed.• Stay up-to-date with industry trends and apply best practices to content strategy and execution.• Plan, create, and optimize content for various channels including websites, social media, email campaigns, and other marketing materials.• Write and edit content for various channels and formats.• Develop training materials and conduct training sessions on content strategy and creation for internal teams.• Manage editorial calendars and ensure deadlines are met.• Create and manage content budgets.• Build and maintain relationships with internal and external stakeholders.• Ensure all content is aligned with legal and regulatory requirements.• Provide guidance and support to team members on content strategy and best practices. Show less Chat Pandas – a subsidiary of Live Chat Worldwide - is a global Omnichannel support provider that helps companies deliver an exceptional customer experience. The company extends its innovative customer support solutions for maintaining the communication bridge between consumers and our clients through its versatile business process outsourcing solutions. As a content writer, my primary duties include certain tasks that are: • Research industry-related topics (combining online sources, interviews, and studies)• Write clear marketing copy to promote Chat Pandas’ services• Prepare well-structured drafts using Content Management Systems• Proofread and edit blog posts before publication• Submit work to editors for input and approval• Coordinate with marketing and design teams to illustrate articles• Conduct simple keyword research and use SEO guidelines to increase web traffic• Promote content on social media• Identify customers’ needs and gaps in our content and recommend new topics• Ensure all-around consistency (style, fonts, images, and tone)• Keep a record of content in an organized manner• Update website content as needed Show less

  • Content Strategist

    Mar 2023 - Nov 2023

  • Web Content Writer

    Mar 2022 - Apr 2023
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  Confidential

  Nov 2023 - now

  Content & Social Strategy Manager

  In my current role, I am entrusted with the development and execution of a comprehensive content and social media strategy that aligns with overarching business and digital marketing objectives. My responsibilities include:- Collaborating closely with digital marketing teams, product channel acquisition teams, and internal stakeholders to create compelling content and targeted campaigns that enhance brand visibility and customer engagement.- Ensuring all content is strategically crafted to achieve clear business and customer outcomes, with a continuous process of benchmarking and monitoring to guide strategic adjustments.- Employing an insight and evidence-driven approach to foster alignment across various departments, ensuring a cohesive customer experience across all digital platforms.- Understanding and addressing business goals and user needs within the broader business context, digital, and channel strategies, and ensuring the effective realization of these through our digital content.- Managing the content management system intricately, focusing on personalization, content targeting, and the seamless navigation of users, facilitating their journey towards desired actions.- Overseeing supplier relationships related to our content management platform and spearheading initiatives to enhance its functionality for both internal and external stakeholders.- Leading and mentoring a team of content professionals, guiding them to understand and implement the digital content strategy effectively across various channels.My role demands a profound understanding of content strategy, user experience, and digital marketing dynamics, driving the consistent delivery of high-quality content that supports business objectives and enriches the customer experience. Show less