Prof. Farid Ghasem Asad

Experience

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  Blizzard Entertainment

  Nov 1998 - Jul 2000

  3D Generalist

  • Collaborated with background graphic designers to create immersive 3D assets for World of Warcraft game.• Implemented technical 3D assets to enhance the visual experience and gameplay mechanics.• Contributed to the overall design and development process to ensure a seamless gaming experience.

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  Metronews

  Oct 2005 - Aug 2015

  Production Team Leader/Sr. Graphic Designer

  •Create and design various materials for print and digital collateral.•Managed and lead Graphic/ Web and motion graphics team for having better Brand Consistency in all media and Social Media platforms.•Advanced skills and knowledge in Magazine and Newspaper interactive layout design by Adobe InDesign, Illustrator, and Photoshop.•Work with a wide range of media and use graphic design software.•Collaborated with copywriters on the creation of unique concepts that incorporate traditional and innovative strategies in alignment with advertising, marketing and web developer’s limitations.•Managed Metro News website layout from concept to the final product.•Establish creative direction for the company as well as brand guidelines.•Prioritize and manage multiple projects within design specifications and budget restrictions•Ensure projects are completed with high quality and on schedule.•Collaborated with project manager and programmers to layout site functionality.•Completely hands-on coding and designing the metronews.ca website in WordPress, Adobe DreamWeaver, HTML, CSS, JavaScript, and jQuery libraries based on creative directors' paths. Show less

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  Pixelman LTD.

  Apr 2006 - now

  CEO & Founder - Creative Technologist

  •Creating and leading over 80 talented graphic/web designers and motion graphics artists for high-profile clients. ( 35 Clients around the World )•Strong background in creative digital marketing and leading innovative campaign to reach the targetedaudience.•Deep understanding of principles of design and its role to lead Online consumer behavior.•Hands-on design and advanced skills in all Adobe CC products include; Adobe Illustrator, AdobePhotoshop, Adobe InDesign, Adobe After Effects, Adobe Premiere, and Adobe Audio.•Using professional minimalist, simple modern design with the highest visual communications effectson stakeholders.•Strong business leadership management skills and great team player/ leader when deadlines andproject prioritize are involved.•Completely, familiar with big corporation budget management, and effective organizer based ondeadlines.•Research and generate Hashtags, Keywords, and creative writing for great SEO and SEM. Show less

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  Ubisoft

  Jul 2010 - Jul 2018

  Design and create 3D environments for Unity and Unreal game engines 3D game level and technical asset designer

  • Technical Director

    Jul 2008 - Jul 2018

  • Technical 3D game Environment

    Jul 2010 - Apr 2018
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  WoodGreen Community Services

  Apr 2012 - Feb 2018

  Lead Instructor/ Digital Media and Advanced Technology

  •Designed the full syllabus for Interactive Graphic Design eight modules courses at WoodGreen.•Delivered competency-based education which aligned with the WoodGreen model of curricula and style of teaching.•Designed class instruction though the development of instructional plans and activities to meet course competencies and lesson objectives.•Enabled the achievement of pre-described exit competencies for student achievement by providing instruction to foster skill and establish student performance criteria.•Promoted student success by showing flexibility in style and work schedule as well as exhibiting a passion for teaching and engaging students in the learning process •Related professional/life/industry experience to learning by the continuation of technical skills development the introduction of industry perspective into courses and the active awareness of industry trends and opportunities Show less

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  Toronto Star

  Jun 2015 - Aug 2017

  UX/UI Tablet QA lead ( Lead Guardian )

  • Advanced Wire-framing and Prototyping for Star Touch and La-press Interactive products in Sketch, Axure, Invision, and Adobe XD.•Handled the creation, revision, and maintenance of graphic assets, diagrams, videos, audios, web programming (HTML, CSS, JS), user-interface updates, and animations for Star Touch and LaPress tabletapp.•Conceptualized and developed dynamic Interaction and harmony between Toronto Star Newsroom, UI/UX, and beauty of products.•Leading the Editorials, Producers, Designers, and Programmers ( In a total of 23 persons ) to meetthe main goal of every single screen of in Star Touch interactive App, before uploading them to the AppStore and Google Play.www.thestar.com Show less

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  Conestoga College

  Apr 2018 - now

  • Professor Of Marketing

    Apr 2017 - now

  • College Professor

    Apr 2018 - Jan 2020
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  Humber College

  Jan 2020 - now

  Graphic and Web Design Professor
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  Mohawk College

  Feb 2020 - now

  Professor, Web/ Interactive Design