
Emma Rudge
Studio Assistant

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About me
Customer Insights | Research & Design
Education

Glasgow School of Art
2005 - 2008Bachelor's Degree Design and Visual Communications, General
Royal College of Art
2011 - 2013Master's Degree Visual Communications
Experience Haus
2020 - 2020User experience and interface designAn 8 week course covering the design thinking process for UX design. Working on a live brief to solve a real world problem for a client.Discover• Stakeholder meeting & review of the brief.• User research, discussion guides, user interviews• Competitor analysis, market positioning, identifying opportunities.Define• Personas, empathy mapping & experience mappingDesign•Storyboarding & user flows• Wire framing & Prototyping (Figma)Test•… Show more An 8 week course covering the design thinking process for UX design. Working on a live brief to solve a real world problem for a client.Discover• Stakeholder meeting & review of the brief.• User research, discussion guides, user interviews• Competitor analysis, market positioning, identifying opportunities.Define• Personas, empathy mapping & experience mappingDesign•Storyboarding & user flows• Wire framing & Prototyping (Figma)Test• Usability Testing Show less
Experience

Lady Luck Rules OK
Jan 2009 - Aug 2009Studio AssistantWriting copy, both item descriptions for the website and blog posts, photographing products for online, organising and packaging orders. Designing, creating and hosting stalls for events such as V&A Village fete, Field Day and the Pop up Tea Shoppe at Bust magazine’s Craftacular.

Dalston Superstore
Apr 2009 - Oct 2013Bar ManagerPart of the first team at legendary LGBTQ+ bar and club Dalston Superstore. Managing front of house, stock control, mixing cocktails, waitress and barista.

Stuart Semple Industries
Apr 2011 - Sept 2011Studio AssistantUpdating social networking, answering email and phone enquiries, writing copy, assisting at exhibitions, cataloguing artworks, searching for props and organising materials for shoots, general housekeeping of the studio.

Alex Noble
Jul 2013 - Aug 2013Studio AssistantWorked on creating and installing work for Alex’s first solo show Creatures from the Kaleidoscope both at his studio and the Londonnewcastle Project Space.

Waterside contemporary
Aug 2014 - Dec 2014Gallery Assistant• Administration - CRM & social media content.• Gallery Technician & Artist Liaison - working with Oreet Ashery on 2014 'Animal with a Language'

ArtHole
Nov 2014 - Jun 2016Visual Designer and CuratorArtHole was a community art project that hosted regular exhibitions and events for over a year. In November 2015 we partnered with Fringe! Queer Film and Arts Fest to curate the group exhibition titled 'Queer: Post-Sexual - The box re-imagined'.Initially my focus was on branding but I worked closely with founder Morris Monroe on every aspect of the events, from liaising with the artists, marketing to curation and installation of the work.Exhibitions featured local and international queer artists: Patrick Church, Darren Black, BJ Broekhuizen, Morris Monroe, Aphrodite Papadatou, Stephen Morallee and myself. Show less

Uber
Feb 2015 - Jun 2020Partner Support Team Manager for the Royal Docks support centre. UK and Ireland Lead for c360, a global project using JIRA to collect driver/courier experience feedback and improve escalation resolution. Owned the process and adoption for in-person support as part of a cross-functional team.• Lead for new courier incentives - developed dashboards to forecast spend and track performance for the referral scheme.• Moderated roundtables with support agents and couriers, observed on-boarding sessions and created surveys to gain qualitative data on the UX for on-boarding and the background check application. Recommendations were presented to Sterling, the background check provider.• Redesigned the external communications to reduce support inbounds and introduced vital safety content.• Restructured the onboarding support logic to route more inbounds through the outsourced support centres, reducing by 50% the interactions handled in house and therefore the cost per interaction.• Produced an instructional video that has had over ~29,000 views. Developing the script, the animation and recording the voiceover, to guide couriers through the signup process.• Copywriting for WordPress blog posts and external communications on food hygiene, new-app features and COVID procedures.• Partnered with Cycling UK to create a series of instructional videos and written guides on road safety for cyclists. Show less Partner Support Team Manager for the Royal Docks support centre. UK and Ireland Lead for c360, a global project using JIRA to collect driver/courier experience feedback and improve escalation resolution. Owned the process and adoption for in-person support as part of a cross-functional team.• Synthesised data into reports to be shared with stakeholders to inform policy changes and product updates, to improve the driver satisfaction and to plan training for the agents.• Reduced time to resolution by two weeks across the UK by creating a team of tenured support agents to audit the submissions - answering those they could and further escalating any that needed input from stakeholders.• First manager in EMEA to test cross-training courier and driver support agents, leading to an increase in agent utilisation, courier support agent NPS and courier satisfaction.• Six month assignment with courier operations building a team of remote onboarding representatives; defined the team's KPIs and metrics, the end to end service, managed the team and tested the concept across the UK and Ireland. Show less
Uber Eats Courier Operations
Apr 2019 - Jun 2020Community Operations Manager
Jan 2017 - Apr 2019Partner Support Lead
Feb 2015 - Jan 2017

Freelance, self-employed
May 2019 - Mar 2021Freelance DesignerUser experience designer specialising in research and strategy including user research, service design, content design and brand identity. www.emmarudge.com• Website and marketing materials design for Offshore Construction Associates.• Brand identity for i dont hair, a creative hair studio in East London• Logo design for Koto Concept Eyewear

The Prince's Trust
Nov 2020 - Jan 2021User Experience DesignerPart of the team working on Get Hired - an innovative recruitment initiative. Collaborating with stakeholders to increase conversion, identifying operational improvements through the collation of a service design blueprint. Solving usability issues and updating the content strategy for the Get Hired website.

ImpactSense
Jan 2021 - Nov 2021Research ConsultantApplying rigorous mixed research methodologies to diverse subjects; such as brand, market, customer segmentation, customer experience, and product design. Research Planning & Proposals, Research Interviews, Client Workshops, Data Analysis and Synthesis, Client Debriefs. Delivering Customer Segmentation and Archetypes, Customer Journey Maps, Insight Decks, and ExCel Dashboards.Content creator; writing articles and designing imagery for the ImpactSense blog and social media.

Sainsbury's
Dec 2021 - nowCustomer Insights ExecutiveCustomer Insights Executive working in the Customer Closeness Team delivering weekly and periodic customer mindset reporting, and partnering with internal stakeholders, and with external research agencies to deliver insights and content that centre customer experiences and embed customers into every-day decision making.Lead on the Customer Closeness Podcast; exploring a new format to share insight and customer stories. In each episode, we hear directly from customers on a variety of topics, as well as existing insight and the behavioural sciene behind the customer behaviours. Show less
Licenses & Certifications
- View certificate

Branding Foundations
LinkedInJun 2020 - View certificate

Sketch and InVision Design System Manager: Website Design
LinkedInJun 2020 - View certificate

Learning Logo Design
LinkedInJun 2020 - View certificate

Developing Business Acumen
LinkedInMay 2020 - View certificate

UX Foundations: Prototyping
LinkedInJul 2020
Volunteer Experience
Researcher
Issued by Deaf Unity on Nov 2020
Associated with Emma Rudge
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