Jeff Morrow

Experience

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  National Education Training Group, Inc

  Jun 1987 - May 1994

  Artistic Director

  Produced instructional/educational videos: supervised video talent shoots and digital post production editing, designed sets and created 3D animation.

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  Artform Communications, Inc

  May 1994 - Jan 1995

  Creative Manager

  Designed and created cross-platform multimedia presentations, video modules and coordinated project materials using a broad range of graphic software for both Mac and PC.Initiated and tracked projects from start to finish, including supervision of on-staff and freelance artists and outside vendors.Interfaced with clients on regular basis to discuss current and upcoming projects.

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  PLATINUM technology / Computer Associates

  Jan 1995 - Oct 1999

  Internet Content Manager

  Managed web projects and supervised work of content specialists, designers, developers, interns and external vendors.Evolved site from basic html to incorporate Flash and e-commerce.Introduced HTML emails and produced banner ads with significant click-through.Integral part of design, architecture and user interface of current Internet and intranet web sites.Responsible for design and coding standards for web site.Interviewed and hired 8-member web content team.

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  DigitalWork, Inc.

  Oct 1999 - Apr 2001

  Director of Application Design and User Experience

  Responsible for functional specs for all applications including those developed in JavaProduced use cases, process models, screen flows and designed screens for functional specs.Managed small team of information architects and user experience professionals.Used Rational Rose / UML to produce specs.Created development process from design through production.Reviewed test cases from quality assurance team.Produced design standards for site.

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  Thomson Reuters

  Dec 2002 - Mar 2013

  Usability Manager

  Responsible for the user experience from initial design through continuing evolution for a $50M patent research web application incorporating customer and product management requirementsConduct customer usability tests with prototypes, gather feedback and integrate ideas into current and future projects.Advocate usability and corporate branding within the organization with regards to all applications and web sites.Produce product requirements for user interface-heavy projects and act in dual role of product manager/user experience designer.Create and continuously update detailed user interface guidelines/design patterns used to ensure consistency throughout the application.Work collaboratively and actively with project teams to conceptualize ideas/create prototypes for a wide variety of user interface projects as guided by customer requirements.Manage multiple projects simultaneously in different geographical areas, including communication with contractors and vendorsManaged defect tracking, worked with QA to develop standards and mentored others on the process.Proactively review and make suggestions for improving user experience, including mock-ups and prototypes.Continually manage and review site statistics to keep current on the changing web application standards, including mobile, browser and other device technology. Show less

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  Zoro.com

  Sept 2013 - Jan 2016

  UX Manager

  Responsible for all UX/UI related functions for zoro.com that took revenue from ~$80M in 2013 to ~$330M in 2015 Responsive redesign of B2B site, zoro.com, for Bootstrap framework. Mobile first approach which quadrupled mobile device conversion rates. Create wireframes and prototypes using Axure software in varying degrees of fidelity. Collaborate with product, ecommerce, design and marketing teams to update and add functionality to zoro.com. Produce A/B test plans to ensure constant site improvement. Design search functions including filtering, search as you type, and search result templates. Create search engine optimization plan to significantly boost zoro.com rankings. Continually manage and review site statistics to keep current on the changing web application standards, including mobile, browser and other technology. Show less

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  RRD Supply Chain Solutions

  Apr 2016 - Mar 2020

  Senior UX Designer
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  Crunchtime

  Apr 2020 - Jul 2023

  Product Manager / Product Designer