Baraa Koshak

Experience

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  77 Media

  Jan 2014 - Aug 2014

  Product Manager & Digital Marketing Specialist

  Over my tenure, I executed overall facets related to developing digital product marketing strategies. I streamlined and prioritised activities based on business impact to ensure optimal efficiency.Key Contributions:• Maximised engagements on Facebook by 70K likes, Twitter by 6K followers, and Instagram by 1.5K followers via unpaid campaigns.• Developed and deployed a social media marketing program, whilst coordinating product development and collaborating with developers, designers, and external stakeholders.Key Contributions: Show less

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  KACST GIS Technology Innovation Center

  Jun 2014 - Jul 2014

  Software Engineer

  Beside my training on Apache Lucene and Apache Hadoop, I evaluated user experience and coded needed improvements using JavaScript, CSS, and HTML, for the Tagreed Project, which evolved into a successful startup called Lucidya (https://lucidya.com).

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  Ranam

  May 2016 - Sept 2018

  Founder & CEO | Product Lead

  During my role, I envisioned and led the start-up of an Arabic music teaching platform that received start-up funding from Saudi Aramco (Waed), KAUST, Takamol (910ths), and King Abdulaziz City for Science and Technology (Baidr Incubator). I directed a highly analytical team of ten employees for operations, sales, marketing, product, and technical development.Key Highlights of My Accomplishments:• Accomplished digital product reach of over 5K+ impressions, 2K+ songs played, 1500+ sign-ups, and 75+ DAU within two months of organic product launch.• Achieved an award of 2nd place at ArabNet regional competition and received recognition in Top Tech Startups within Saudi Arabia by Arzan Venture Capital.• Designed and developed the first digital platform to deliver real-time performance feedback for Arabic music with proprietary audio signal processing algorithm that analyses music notes using Swift and C#. Show less

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  McKinsey & Company

  Jan 2018 - Jan 2018

  Business Analyst

  Worked with local government entities on strategy, operations, and performance excellence.

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  Hala

  Nov 2018 - Nov 2020

  Founding Team Member | Business & Product Director

  During my tenure, I headed end-to-end operations of financial modelling for company strategy and product roadmap alignment, performance reporting and product lifecycle management – supported by user behaviour analysis. I spearheaded functions related to the transformation of a payment platform into a digital bank by forecasting and developing revenue targets and establishing business growth roadmaps and product rollout strategy. I administered product development for banking APIs, bill payment, debit cards, digital KYC, international remittance, IBAN, Visa & Mada Cards, spending insight, and open-loop payment link. Furthermore, I designed and built live dashboards in Tableau to monitor post-product release activity and user behaviour, ensuring highest standards for customer satisfaction and service. Key Highlights of My Contributions:• Executed business strategies involved in product growth along with recruiting/hiring designers and product managers.• Delivered support in navigating regulatory requirements for Saudi Central Bank’s Electronic Money Institute (SAMA EMI) license and developing strategic business alliances with partner banks.• Achieved doubling activation rate, +3x organic customer base growth rate, and increasing gross profit by +20% through pioneering the launch of digital banking business and its set of products. Show less

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  Mozn

  Jan 2021 - Jan 2021

  Founding Team Member | FinTech SME & Product Consultant

  During my tenure here, I led key strategic initiatives for driving product initiatives from inception to execution and iteration within budgetary and time constraints. Following are some of the key highlights of my contributions during this role:• Executed operations involved in overall market research and analysis.• Evaluated, designed, and scoped three FinCrime/AML products, including risk scoring, transaction screening, and transaction monitoring.

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  Resal - رسال

  Jan 2021 - Jan 2021

  Product & Commercial Strategy Consultant

  In my role, I distinguished market prospects and scoped new FinTech product offerings in B2B gift card management. I performed seamless development of multiple business strategies and roadmaps, whilst leading strategic initiatives for projects. I explored opportunities for projects based on the analytical understanding of the business as well as business requirements, epics, and user stories. I developed and deployed 'go-to-market' strategies for ongoing projects.Following are some of the key highlights of my accomplishments during this role:• Established partnerships with local banks required for new product offerings.• Streamlined processes involved in identifying and applying for the required financial license from the regulator (Saudi Central Bank - SAMA). Show less

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  Revolut

  Jun 2021 - Sept 2022

  Product Strategy & Operations Manager

  In my day-to-day role, I am spearheading operations involved in major global expansion functions and projects to empower the company's agility in new market entry. I administer data localization projects to enable faster new market entry, starting with India. Furthermore, I spearhead end-to-end functions related to the development of Arachnid - a product profile back-office tool to streamline product operations and enable the company's agility and expansion efforts.Following are some of the key highlights of my accomplishments and contributions during this role:• Led key product activities for soft launch in +10 countries by leading seamless execution of go-to-market strategies and managing product testing.• Developed a company-wide product register to enable product performance monitoring, per feature per product, of activities related to profitability, quality (NPS, testing, bugs), and competitive landscape.• Achieved efficient product launches for the finance department from 8-12 down to 4-6 weeks by steering a full spectrum of designing expansion procedures and integration guides, whilst streamlining core ledger and reconciliation integrations. Show less

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  TomouhCL

  Jan 2022 - now

  Member
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  Entrepreneur First

  Sept 2022 - Nov 2022

  Founder in Residence
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  Abwab.ai

  Sept 2022 - now

  Founder, CEO