Emily Rader

Experience

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  Blue Ridge Area Health Education Center (AHEC)

  Nov 2017 - Feb 2018

  Outreach and Program Coordinator

  Work with Health Careers Coordinator and CE/RN-Reentry Coordinator on event planning and implementation for Continuing Education events, college/career fairs, and health fairs.Maintained and updated necessary social media platforms and websites,Tasked with revamping and creating new internal documents for Board of Directors meetings and housing, as well as external marketing materials. Work with the Assistant Director on database maintenance and data entry.Assist the Health Careers Coordinator with expanding the regional search of Student Health Gladiator program. Show less

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  Northwest Georgia Regional Cancer Coalition, Inc.

  Feb 2018 - Apr 2021

  Communications Coordinator

  Consults with management and staff to update and maintain NWGRCC website.Develops, writes, and edits various communications materials.Designs and coordinates creation of event and program promotional materials.Develops and maintains effective methods for distributing PR/communication materials and information.Utilizes and maintains various aspects of social media to promote coalition activities.Identifies new and engaging methods for communicating with our external sources.Maintains promotional materials availability.Assists in event planning and implementation as needed. Show less

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  Neutral Ground

  Jun 2019 - Jun 2021

  Social Media and Digital Marketing Manager

  Create branded campaigns across media channels.Create and analyze email marketing campaigns for a variety of clients.Write and create a variety of content such as newsletters, website copy, email content, and blog posts.Create and maintain monthly social media calendars for a variety of clients.Efficiently design websites while capturing the clients vision and maintaining branding.Consistently provided professional, friendly and engaging service.

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  Think Medium

  Apr 2021 - Nov 2021

  Social Media & Marketing Manager

  Review/Refine framework for development TM’s show notesContribute to the development of TM newsletters framework, integrating:▪ Audience demographics▪ Content plan▪ Marketing/communications planContribute to the development of Her Story and Gary Bisbee Show newslettersAssess and refine a framework for the development of Think Medium’s SearchEngine Optimization (SEO) StrategyWork directly with the CEO and COO to assist in developing and executing a Marketing and Communications Strategy TM programsResponsible for coordinating various social media campaigns and producingengaging copy and corresponding graphics Show less

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  Move For Hunger

  Oct 2021 - Jul 2024

  Spearheaded an SEO and social media strategy that increased website visibility by 13.82% and organic session engagement by 104.48% from Jan to Nov.Designed and implemented Pardot email campaigns and automation workflows, improving lead nurturing and response rates through strategic testing and audience segmentationLed social media initiatives that secured 17 new top 3 keyword rankings and increased overall social engagement.Pioneered digital marketing strategies that contributed to a 91.29% increase in total website sessions, reflecting innovative approaches to driving traffic and improving site performance.Guinness World Record Campaign: Led a pivotal social media campaign in October that not only increased engagement by 65.36% but also played a crucial role in setting a Guinness World Record, showcasing exceptional campaign planning and execution skills. Show less Assist in developing our social media strategies while also planning, managing, and executing the social media calendar.Manage inbound internal requests for other teams for social media posts, blogs, and press releases.Assist in managing a small team of interns that help produce content for social media and the blog.Routinely report on analytics from social media, Google Analytics, and our email marketing platform.Maintain knowledge of current events and trends within hunger relief and food waste fields.Write 100+ blog articles on a variety of topics including recent events, advocacy campaigns, monthly awards, and more.Help brainstorm new ideas on how to engage our audience through content marketing, on-site events, online fundraisers, etc.Developed new content for Reels that helped increase our engagement over 25%. Show less

  • Digital Marketing Manager

    Sept 2023 - Jul 2024

  • Content Marketing Specialist

    Oct 2021 - Sept 2023
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  The Neurodiversity Alliance

  Jul 2024 - now

  Digital Marketing and Growth Manager