Sajjad Sarwar

Experience

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  Grameenphone Ltd

  Aug 2009 - Nov 2012

  Executive

  Work for Grameenphone Ltd as Executive at Commercial division since 2nd August, 2009 to 31st November.Key Achievements:- Best Employee of the Month (Several Times) - Best Performer of the Year 2011 - Best Employee (Commercial) - Best Sales Individual (Several Times) - Member of Talent Management - Some Projects

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  Kallol Group of Companies

  Nov 2012 - Jul 2016

  Assistant Manager

  At present, working as Assistant Manager, Brands. Managing diversified Portfolio. Company involved in wide range sectors in consumer durables. It’s a Time Piece Brands in the Fine Time Piece Industry. Key responsibility also includes business development with principal companies including global partners whom we represent in the local market.

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  Bengal Biscuits Limited

  Jul 2016 - Jun 2019

  Head of Brand & Communication

  Brand Building:- Plan, develop, and direct the marketing efforts for dedicated brands in FMCG.- Pull and mobilize all necessary resource to attain business objectives.- Develop brand budget in alignment with the strategic plan and execute as per agreed terms.- Liaise and negotiate with foreign principals in respect of business development.- Coordinating the development of communication materials such as catalogue, websites, brochureOOH Media & Sales Support:- Planning and executing Billboard, Shop sign, Vehicle branding, POSM and managing required vendor.- Sales forecasting, sales promotion planning of Marketing & Sales.- Closely monitor and analyze sales volumes, market share trends and competitive activity.- Franchisee and distributor management. Marketing & Communication:- Assist in developing and promotional initiatives to increase consumption within budget.- Research with creative agencies to gather consumer insights and develop necessary campaigns.- Developing strategic and operational plans for developing social media pages.- Coordinate with cross functional team for alignment of communicationsMarket Research:- Brand Wise Product Survey, Old Product Analysis, Trend Analysis- Create and manage regular and on demand reports according to business requirements.Media Management (ATL):- Offline and Online Media Planning and Monitoring.- Working with agency for TVC & RDC making, direct and indirect Media buying.- PR management and media relationship.- Working closely with agency to develop packaging, event, OOH media and campaign creative.Events & Activations (BTL):- Working closely with agency for determining event modality, outcomes, and agency deliverables.- Planning & executing on ground activation like School, College, University activation, Theme park activation and Modern trade activation with and without engaging agency. Show less

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  PMG Integrated Communication Ltd

  Jun 2019 - now

  Senior Manager - Retail Branding & Production

  * Managing Retail Branding & Retail POSMs.* Handling the requirements of Hard POSM, like FSUs, Table Top Dispensers, Large Format Printing, Shop signage production, One-way vision etc.* Dealing with client & also the vendors for producing the material.* Managing all type of product category as per client's requirement.* Good Understanding of Promo (Promotional) Products, New Product Development.* Handling clients like FMCG, Pharma and Telecom etc.* Handling vendor Contacts, Factory contacts, china outsourcing.* Ideation, out of box thinking. Show less