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Melissa Woon

Melissa Woon

Followers of Melissa Woon2000 followers
location of Melissa WoonSingapore

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  • Timeline

  • About me

    Field and Partner Marketing | B2B Marketing

  • Education

    • National University of Singapore

      2014 - 2018
      Bachelor of Business Administration (B.B.A.) Marketing Honours (Distinction)

      Activities and Societies: NUS Women's Football Vice Captain, Eusoff Hall Football, Netball, and Handball Team Member, Teaching and Development Head for Eusoff Expeditions, Football Player for Woodlands Wellington FC, Writer for Eusoff Publications

  • Experience

    • Meltwater

      Jan 2019 - Mar 2022

      1. Manage the Lead Generation Program for Meltwater’s top sales consultants in SEA, Japan and Greater China- Formulate and execute content strategies to build thought leadership in the highly competitive and fast expanding SaaS industry - Program generated over 100k of sales as of 20192. Managed our B2B social media efforts on LinkedIn - Lead content strategy and planning for @Meltwater's LinkedIn Business Page- Run LinkedIn campaigns to drive awareness and consideration of Meltwater's ever-expanding range of products and solutions - Use story-telling to communicate value proposition of our marketing and PR solutions3. Content strategist and writer for our Meltwater campaigns- Pitched and wrote content ideas to enhance our Meltwater branding- Body of work includes blog posts, e-books and guidebooks Show less

      • SEA Marketing Manager

        Jan 2020 - Mar 2022

      • APAC Marketing Specialist

        Jan 2019 - Jan 2020

    • HubSpot

      Apr 2022 - Apr 2024
      Revenue Marketing Manager, Asia

      Responsibilities include: - Working closely with the sales organisation to develop HubSpot's outbound prospecting motion- Executing programs to accelerate deal cycles - Scaling HubSpot advocacy program in the region

    • AudioCodes

      Sept 2024 - Jan 2025
      Senior Marketing Manager, APAC

    • Lark

      Jan 2025 - now
      Marketing Manager (APAC)

  • Licenses & Certifications

  • Volunteer Experience

    • Head of Teaching and Development

      Issued by Love, Cambodia on Aug 2015
      Love, CambodiaAssociated with Melissa Woon