
Paige Griffiths MCIPR
Administrative Assistant/Volunteer Coordinator

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About me
Communications Manager at Food Standards Agency
Education

University of Wales Trinity Saint David
2010 - 2012Master of Arts (M.A) Heritage TourismDissertation focused on the importance of marketing for heritage sites, the role it plays in attracting tourists and the barriers that can obstruct successful heritage tourism marketing.

University of Wales Trinity Saint David
2007 - 2010Bachelor of Arts (B.A) Tourism
Experience

Aberglasney Gardens
Sept 2010 - Apr 2015Administrative Assistant/Volunteer CoordinatorAchievements - Created and developed the Aberglasney Book Corner - raised £369 in first month - launched on World Book DayCreated a marketing plan for the gardens as part of my Master's Degree which was then implemented by the gardens and is still used todayCreating adverts for media publicationsUpdating and maintaining social media and websitePromoting volunteering and membership at Aberglasney via events and digital marketingSetting up and managing email databasesCreating events leaflets/postersSending marketing emails to all contacts on the email databasesTaking minutes for meetingsProcessing and managing all membership requestsAssisting with the organisation of eventsOrganising and managing all volunteer general communications (emails, letters, writing a 'Volunteers Update' in the quarterly Aberglasney newsletter)Undertaking the recruitment of volunteersManaging volunteers time sheets/rotasOrganising all volunteer social events including an annual summer dinnerAdministering all personal records Show less

National Trust
Jun 2013 - Dec 2013E-Communications InternUpdating and maintaining social media sites e.g. Facebook, Twitter and HootsuiteTaking pictures of the gardens and house weekly, to use on social media sites and to keep a record of development and progress of DyffrynEditing and designing bi-weekly ‘Fast News’ for Dyffryn, which was circulated to all staff and volunteers on siteContributing and editing ideas and outcomes of Dyffryn’s ‘Spirit of Place’ workshopsWriting content, designing and editing the Dyffryn websiteProducing posters for events using the National Trust template systemAssisting in events Show less

Amgueddfa Cymru – National Museum Wales
Sept 2013 - Sept 2014Website Contractor for Heritage Horticulture Skills Scheme WebsiteHeritage Horticulture Skills Scheme (funded by the Heritage Lottery Fund and The National Museum of Wales)Responsible for updating and maintaining the HHSS websiteCreating creative contentResearching and writing up case study stories

Roderick Pugh Marketing
Jul 2014 - Apr 2015Blog and Social Media CoordinatorEditing websites for clients in many different sectorsWriting and designing creative content for clients websitesScheduling posts on social media using Hootsuite and Google Plus

Hafan Cymru
Jun 2015 - Mar 2016PR & Marketing OfficerAchievements - Increased Twitter followers by 60% in first 9 monthsAttending fundraising events/conferences/cheque presentations Writing press releases and keeping good relationships with local mediaDesigning adverts for publicationsCreating and developing fundraising ideasCreating fresh content for Hafan Cymru's websiteUpdating website content with news stories and case studiesKey point of contact for organisational news and success storiesUpdating social media platforms using Hootsuite, including Twitter, Facebook, LinkedIn and InstagramManaging third party sites including JustGivingAdvising staff and supporters experiencing issues with website or digital mediaCoordinating all direct marketing including direct mail, e-bulletins, fundraising newslettersDesigning literature and promotional materialsMaintaining relationships with key partnerships and agenciesProviding monthly reports on social media and website usage Show less

RNIB
Mar 2016 - Apr 2019Communications OfficerAchievements - Successfully gained the Twitter verification badge for RNIB Cymru's twitter pageEngaged with celebrities and influencers which increased RNIB Cymru's reach and followers on social mediaProducing content and maintaining social media platforms Creating and circulating internal newslettersProvided social media training to staff and volunteersCoordinating and designing marketing materialsCreating and maintaining a social media plannerAdding content to RNIB Cymru pages of the websiteCoordinating and producing effective content for RNIB publicationsDeveloping an effective bank of case studiesEnsuring that RNIB Cymru has regular coverage in the mediaProviding monthly reports on social media, press and website coverageEnsuring effective planning and support of events and activities Show less

Llywodraeth Cymru / Welsh Government
Apr 2019 - Dec 2019Digital Content Designer (Secondment)Designing and writing content for GOV.WALESEnsuring content was user-focused and meeting publishing standards Reviewing, editing and publishing content to strict deadlines using content management systems Working with colleagues to co-ordinate digital content production Producing and publishing content for Welsh Gov's digital channels and evaluating the impact Providing specialist advice to staff across the department on using digital communication channels effectively Developing excellent working relationships across the department Show less
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Vehicle Certification Agency (VCA) UK
Dec 2019 - Apr 2021Communications ManagerSupporting the Senior Communications Manager in all aspects of communications activity of the team, including copywriting, events planning, responding to enquiries, coordinating the publication of reports, making key announcements, creating presentations and managing key communication channels including the new VCA website and intranet.Playing a crucial role in supporting the Corporate Affairs team during a period of change. Developing effective and supportive relationships with a wide range of new stakeholders, leading on the development of communication material, campaigns and events, and introducing new approaches to deliver content. Answering media, customer and formal enquiries, drafting statements and responding to Freedom of Information (FOI) requests.Reviewing and editing existing legacy content on the intranet and external website, before publishing on VCA’s new platforms launching in 2020.Managing the VCA brand and developing the employer brand, maintaining style guidelines and ensuring compliance.Writing draft scripts for video material for training, delivering key messages from the CEO and recruitment purposes.Representing the agency on various Departmental communication working groups.Contributing to external events programme by supporting the publishing of social media content and offline materials, including narrative for flyers, posters and other marketing material.Identifying people’s needs using the web, and both desk and practical user research, and matching them to appropriate content formatsCreating and managing a content and events calendar, ensuring the Agency produces appropriate content throughout the year.Responsible for reviewing and amending content on VCA’s website in anticipation of EU Exit related matters. Show less

Food Standards Agency
Apr 2021 - nowCommunications Manager
Licenses & Certifications
- View certificate

Introduction to British Diplomacy
Foreign and Commonwealth OfficeMay 2020 
Accredited Practitioner
CIPR – Chartered Institute of Public RelationsSept 2018
ILM Level 5 (Leadership & Management)
ILMFeb 2020
Member
CIPR – Chartered Institute of Public RelationsSept 2017
Introduction to Content Design
Government Communication ServiceJan 2020
ILM Level 2 (Leadership & Management)
ILMAug 2017
Member
Government Communication ServiceDec 2019
Marketing Level 4
City & GuildsJul 2013
Introduction to Parliament
Government Communication ServiceJul 2020
Honors & Awards
- Awarded to Paige Griffiths MCIPRLevel One - Understanding Domestic Violence & Related Services Agored Cymru Dec 2015
- Awarded to Paige Griffiths MCIPRMarketing Level 4 Professional Development Award City & Guilds - Go Wales Mar 2011
Volunteer Experience
Marketing Assistant
Issued by Aberglasney Gardens on Sept 2010
Associated with Paige Griffiths MCIPR
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