Adrien Hoepner

Experience

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  Potiki Adventures (now Mohio Tours)

  Sept 2009 - Mar 2010

  Marketing Assistant (internship)

  Responsible for database creation, research, business operations and tour planning.

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  Search Laboratory

  May 2011 - Jan 2012

  Content & Online PR Assistant

  Responsible for generating creative off-page SEO strategies for top leading retail, technological and educational companies, both in English and German to increase a site's visibility and thereby improving its position in search engines.

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  Image Analysis Ltd

  Jan 2012 - Sept 2012

  Business Development Manager

  Responsible for new business development, customer relationship management and marketing campaigns in Germany, Austria, Switzerland, The Netherlands, Belgium and Luxembourg.

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  Webanywhere Ltd

  Oct 2012 - Apr 2014

  Responsible for the international expansion of Webanywhere including all marketing activities (on- and offline). Analysis and optimisation of current processes. Responsible for international partnerships in Europe, The Middle East, Africa (EMEA), Asia and The Pacific.Further coordinating and managing Webanywhere's international web presence, including the management of web projects, content creation and promotion, PR and SEM.Prepare and attend exhibitions in the EMEA and Asia-Pacific regions. Responsible for the international expansion of Webanywhere through SEM, partnerships, exhibitions and print media.

  • International Marketing Manager

    Jan 2014 - Apr 2014

  • Marketing Manager EMEA / Asia-Pacific

    Sept 2013 - Jan 2014

  • International Marketing Executive

    Oct 2012 - Sept 2013
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  Intrax

  May 2014 - Apr 2016

  Global Marketing Coordinator

  Responsibilities include setting up and optimizing marketing automation campaigns for different programs and international offices whilst analyzing the performance of our channels, creating reports, dashboards and using performance data to drive recommendations for changing channel priorities and testing tactics.I am further responsible for driving global leads, applications and customer engagement through optimizing conversion rates, marketing funnel management, analytics and establishing/implementing processes on a global level. Show less

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  4Scotty

  Apr 2016 - Jul 2016

  Senior Marketing Manager

  Responsibilities included:• Optimierung der Performance Marketing Kanäle und Online-Marketing Kampagnen (u.a. Google Adwords, Facebook, Linkedin)• Entwurf und Umsetzung eines Landingpage-Konzeptes• Steuerung und Management der Online-Marketing-Agentur und von Freelancern (Grafik, Text)• Konzeption eines Marketing Dashboards (closed loop reporting)• Content Creation, u.a. White Paper und Expertenartikel• Aufstellung eines mehrmonatigen Content-Marketing-Plans

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  PayPal

  Oct 2016 - May 2017

  Marketing Manager Strategic Projects

  • Developing new and holistic marketing campaign concepts helping to drive new user acquisition and user engagement • Continuous quantitative analysis and optimization of all campaigns, existing channels and identification of more potential/channels • Preparation of campaign concepts and outcomes for management presentations • Project management leadership for functional projects

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  WeltN24 GmbH

  Jun 2017 - Sept 2021

  Senior Marketing Manager

  Responsible for the lifecycle management and customer journey of potential, existing and former customers. Bridging the gap between campaign management and data analytics/BI to create a personalised multi-channel communication framework. WeltN24 is one of the leading media organisations covering print, online and TV.

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  Ströer Content Group GmbH

  Oct 2021 - now

  Senior Product Manager Data

  Bridging the gap between tech and product in order to develop, optimize and enhance our product portfolio to provide a desired user experience and achieve company goals. Predominantly responsible for data drive product development with focus on personalization and recommendation.