Aastha Arora

Experience

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  Dineout.co.in

  Oct 2017 - Dec 2017

  College ambassador

  Enhanced user acquisition of product by social media marketing and designing promotional eventAchieved a remunerated profit increase of 25,000 per month through effective strategic initiatives and financial management, contributing to the overallfinancial success of the company

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  WoWExp: India’s 1st Metaverse and GenAI Company

  Jun 2021 - Aug 2021

  Business Development Intern

  Contributed to the development of strategies and creation of proposals for a tech company specializing in drone hardware, AI, and AR/VR technology,focusing on securing government projects.Developed Power BI dashboards to monitor foreign tourist arrivals, foreign exchange profits, and tourism-related income in India from 2016 to 2020.Additionally, utilized AR/VR technology to forecast the growth of northeastern tourism.

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  DAV PUBLIC SCHOOL

  Aug 2021 - Jan 2022

  PGT Economics

  During my tenure as a teacher for eleventh and twelfth-grade students, I honed my skills in patience and meticulous attention to detail while working with thisage group.My readiness for similar challenges in the corporate sector stems from my background in managing pressure, time, and teamwork, cultivated through teachingexperiences.

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  KPMG

  Jun 2024 - Aug 2024

  Academic Trainee

  Spearheaded consultation for a commercial client, analyzing over 1M ad records to optimize spend, improve targeting, and achieve cost saving.Architected a recommendation model predicting the optimal channel mix, boosting conversions and enhancing campaign effectivenessDeveloped a machine learning model with 92% accuracy in forecasting conversion rates, refining strategies and improving campaign performanceDeployed a solution reducing ad costs by 20%, boosting conversion rates by 25%, and engineered Plotly visualizations, driving an 8% ROI increaseCollaborated with leadership to drive data-backed decisions on marketing resource allocation, aligning with business goals and optimizing impact Show less