Ashwin Bhatt

Experience

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  Indian Streetwear Archive

  May 2021 - May 2024

  Founder

  - Started Indian Streetwear Archive, one of its kind concept back in 2021, as a streetwear mood-board which soon became an Instagram community page with main aim to promote homegrown brands & ‘street style’ niche content creators.- With a strong ideology of ‘Avoid Fast Fashion, Adopt Slow Fashion’, we successfully collaborated with various content creators & homegrown brands, creating awareness around Streetwear, Sustainable Fashion & Conscious Consumerism.- Launched ‘ISA Represent’ a social media campaign in which we interviewed & featured various niche content creators including Yatin Srivastava, Elina Banerjee & many more.- Launched ‘ISA Face of Future’ a campaign which featured various Nano & Micro influencers.- Collaborated with various brands, providing them with a space for spreading brand awareness through our post plans.- Consulted 40+ end consumers regarding purchase & grievances/queries around slow fashion and 10+ homegrown brands regarding product reviews & launches.- For queries/promotions contact: indianstreetweararchive@gmail.com Show less

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  Tata CLiQ

  Jan 2022 - Apr 2022

  Project- Editorial Story (Tata CLiQ Luxury)

  - Invited by Tata CLiQ Luxury as an artist onboard for a project. - The project was around an Article "(RE)MADE FOR HYPEBEASTS" where I was the youngest artist whohad to reimagine a sneaker from Puma & did creative storytelling around the same.- The interview was published on Tata Cliq Luxury App.

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  Crepdog Crew

  Apr 2022 - Jun 2022

  Project- Marketing and Packaging

  -Worked with Marketing & Design Team of CDC on a project and made Sneaker Paper-crafts of different sneakers according to popularity and sales volumes, which were used for Marketing and Packaging at Crepdog Crew.

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  Off Kicks Inc

  Sept 2022 - Oct 2022

  Project- Nostalgic Brand Reimagination

  - A series of 3 posts, in collaboration with Off Kicks Inc, a sneaker & streetwear community wherein we had to reimagine 3 of nostalgic brands into sneakers.- The three brands we worked upon were: Phantom Sweet Cigarettes, Parle-G & Amul Butter.

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  Comsoc-The Commerce Society, CVS

  Dec 2022 - Jun 2024

  - Led team of over 20 people and won 1st position in Comalympics'23 (intra-society event) with various sub-events based on marketing, business plan & pitching.- Led a company's exchange during Finance Event in collaboration with BSE during Arcanom'23 (Annual Society Event) and secured 1st position as the most profitable company.- Designed Instagram Posts/Stories over Photoshop and Canva. - Ideation & research for social media posts.- Direction & execution of Marketing Campaigns.- Collaboration and maintaining external relations with societies across DU Circuit. Show less

  • Head- Design & Technology

    Jun 2023 - Jun 2024

  • Member- Core Council

    Jun 2023 - Jun 2024

  • OC Member- Design & Technology and Marketing

    Dec 2022 - Jun 2023
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  Enactus CVS

  Jan 2023 - Oct 2023

  - Ideating and executing offline and online marketing campaigns.- Designing various posts and stories for Enactus CVS.- Content Research and Writing.- Collaborating, relationship building and working closely with NGOs and communities.- Covering events and curating post event content.- Worked over various reports/scripts required throughout the tenure.- Design Lead for 'Unfold', a newsletter by Enactus CVS.- Need Assessment Lead for Project Abyaan during Enactus 90Sec Competition & Enactus National Exposition 2023.- Converted sales during offline stalls & exhibitions through various campaigns & personal selling techniques. Show less

  • Head- Project Abyaan

    Sept 2023 - Oct 2023

  • Member- Marketing & Project Abyaan

    Jan 2023 - Sept 2023
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  Naagin

  Jun 2023 - Jul 2023

  Project- UGC (User Generated Content) Collaboration

  - Collaboration consisted of a Marketing & Design Project in which Naagin products were reimagined and rendered into sneaker concepts.

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  Dentsu Creative

  Sept 2023 - Jan 2024

  Intern- Account Management

  - Kickstarted my journey with Dentsu Creative, which is a global creative agency network under Dentsu, a Japanese Advertising and PR company.- Over the course of 5 months as an Account Management Intern, I assisted in managing clients across diverse sectors such as Panasonic, Hindustan Times, Uno Minda, Odonil (Dabur), Hamdard, and Aakash+Byjus.- I worked over different client briefs covering ATL, BTL & Digital campaigns and also on various competitor analysis, pitch decks, social media audits & marketing collaterals.- I was responsible for assisting in streamlining the whole creative process from understanding to execution of creative briefs, delivering quality work to the clients.- I Closely worked on major campaigns including Hindustan Times Leadership Summit 2023, Panasonic BK Series Refrigerator Launch, Aakash+Byjus Social Media Auditing, Uno Minda ACMA Automechanika’24 and various BTL & TTL briefs across all brands. Show less