Rehan Akbar

Experience

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  TEXtalks

  Jan 2017 - Mar 2017

  Marketing Intern

  - Follow ups for Subscriptions- Follow ups for 5th International Conference on Textile & Clothing.

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  Climate Outreach

  Mar 2020 - Jul 2020

  Online Marketing

  - Setup, maintenance, and campaign management for Google Ads accounts (Scheduling campaigns).- Updating Ad copies, Keywords management and improving CTR by making modifications for ad matches - Control Pay Per Click (PPC) through bidding strategy- Budget Planning.- Adjustments to ads and content suggestions for improved Quality Score and Ad Rank. - Creation of reports against defined KPIs and comparison with past performance.- Monthly account performance reporting. Reduced wasteful ad expenditure and save money by doing Search Terms, removing/replacing low-performing, and expensive ad keywords. Show less

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  HypoVereinsbank - UniCredit - Deutschland

  Aug 2022 - Feb 2023

  Intern Market Data Management

  - Prepare usage statistics/reports for business after reconciling data from external providers (like Bloomberg or Refinitiv) with that of FIP's internal inventory and trigger of corrective measures where necessary.- Implement optimization measures as linked with business and update internal inventory and product catalogue; streamline internal FIP admin workflow tools. - Assist in the renewal of FIP contracts and create key decision-making documentation for upper management. - Assist team members with project management tasks (e.g. usage declarations to exchanges, exchange & vendor audits, vendor management, access management)- Perform data analysis with regards to monitoring of usage of key data products and feeds (e.g., Bloomberg B-Pipe, Refinitiv Enterprise Real Time) and support of optimisation actions, incl. alignment with users. Show less

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  Global Savings Group

  Mar 2023 - Feb 2024

  - Responsibility for operational channel and campaign management for diverse retailers across DACH, Italy and the UK by using different tools like Google Ads, Google Ads Editor and Microsoft Ads.- Responsible for setting up search advertising campaigns, optimizing ROI/ROAS, conducting AB tests, analyzing campaign data and optimizing ads, keywords, bids and landing pages.- Proactively contribute towards channel development by analysing KPIs and evaluating various challenging factors.- Updating weekly & monthly performance reports and communicating actively with global and local stakeholders to drive channel and market performance forward.- Use A/B testing, market research and competitor analysis to drive decision making and innovation within the team. Show less

  • Performance Marketing Coordinator

    Sept 2023 - Feb 2024

  • PPC Coordinator Intern

    Mar 2023 - Sept 2023
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  TRG Screen

  Feb 2024 - now

  Market Data Specialist - Managed Service

  - Manage the maintenance of market data inventory- Own the invoice processing lifecycle for multiple clients- Liaise directly with clients in relation to all operational deliverables- Coordinate client delivery with peers across managed service operations- Collaborate with teams across the organization to ensure alignment with client expectations- Develop and maintain client specific process documentation- Contribute to process improvement and standardization initiatives