Vlad C.

Vlad C.

Web editor

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location of Vlad C.Bern, Berne, Switzerland

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  • Timeline

  • About me

    SEA and performance marketing project lead at Swatch Ltd.

  • Education

    • University of Cambridge

      -
      ESOL Certificate English Language
    • Lund University

      -
      Bachelor of Social Science PR, digital media and communication
  • Experience

    • Rabeco AB

      Jan 2008 - Jan 2008
      Web editor

      Responsible for the day-to-day editing and updating of the company's external websites.

    • Starcom

      Jan 2009 - Jan 2009
      Digital media and copywriting assistant

      Managed paid search marketing campaigns for small and mid-sized clients. Also worked as an assistant copywriter, mainly for advertorial direct marketing publications.

    • Relevant Traffic

      Aug 2010 - Jul 2011
      Search media consultant

      Managed paid search marketing and social media campaigns in a wide range of business sectors (finance, electronics, travel, fmcg etc.). In charge for planning, strategy and optimization.

    • QUISMA (formerly Outrider) - a GroupM company

      Jul 2011 - Jul 2015
      Search and digital media consultant

      Planning, strategy and execution of digital marketing campaigns including paid search and social media. Managing client relationship(s), liaising with other GroupM agencies, coordinating joint online-offline campaigns.

    • Ikano Bank

      Sept 2015 - Mar 2021
      Digital marketing manager

      Ikano Bank is a privately held commercial bank operating in a number of European countries. As a digital marketing manager I'm responsible for customer acquisition through digital channels. My daily tasks center around paid search, programmatic, social media and SEO. I mainly work with an in-house approach, but I also engage external agencies and consultants when needed. In addition to external marketing, I also take an active role in the development and optimization of landing pages, site content and front-end functionality. Show less

    • Swatch Ltd.

      Apr 2021 - now
      SEA and performance marketing project lead

      Swatch is a maker of watches and accessories, sold through a retail network and an international e-commerce website. As performance marketer, I am responsible for driving relevant and profitable traffic to the global online store Swatch.com, through search and performance marketing campaigns.

  • Licenses & Certifications