Vlad C.

Experience

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  Rabeco AB

  Jan 2008 - Jan 2008

  Web editor

  Responsible for the day-to-day editing and updating of the company's external websites.

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  Starcom

  Jan 2009 - Jan 2009

  Digital media and copywriting assistant

  Managed paid search marketing campaigns for small and mid-sized clients. Also worked as an assistant copywriter, mainly for advertorial direct marketing publications.

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  Relevant Traffic

  Aug 2010 - Jul 2011

  Search media consultant

  Managed paid search marketing and social media campaigns in a wide range of business sectors (finance, electronics, travel, fmcg etc.). In charge for planning, strategy and optimization.

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  QUISMA (formerly Outrider) - a GroupM company

  Jul 2011 - Jul 2015

  Search and digital media consultant

  Planning, strategy and execution of digital marketing campaigns including paid search and social media. Managing client relationship(s), liaising with other GroupM agencies, coordinating joint online-offline campaigns.

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  Ikano Bank

  Sept 2015 - Mar 2021

  Digital marketing manager

  Ikano Bank is a privately held commercial bank operating in a number of European countries. As a digital marketing manager I'm responsible for customer acquisition through digital channels. My daily tasks center around paid search, programmatic, social media and SEO. I mainly work with an in-house approach, but I also engage external agencies and consultants when needed. In addition to external marketing, I also take an active role in the development and optimization of landing pages, site content and front-end functionality. Show less

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  Swatch Ltd.

  Apr 2021 - now

  SEA and performance marketing project lead

  Swatch is a maker of watches and accessories, sold through a retail network and an international e-commerce website. As performance marketer, I am responsible for driving relevant and profitable traffic to the global online store Swatch.com, through search and performance marketing campaigns.