Mihir Thakkar

Experience

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  AnimationXpress India Pvt Ltd

  Jul 2011 - Feb 2012

  Trainee- Ad Sales

  - Conducted targeted research to identify new prospects in the market, demonstrating a proactive approach to client acquisition and competitor analysis.- Developed a profound understanding of potential clients and competitors, enabling strategic and personalized engagement.- Implemented consultative sales techniques, contributing to a remarkable 125% increase in sales revenue during the role.- Showcased a strong ability to build and nurture client relationships, aligning solutions with client needs and driving business growth.- Played a pivotal role in achieving sales targets and fostering revenue growth for AnimationXpress India Pvt. Ltd. through effective sales strategies and client engagement. Show less

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  Netscribes

  Dec 2013 - Apr 2015

  Associate- Digital Market Intelligence and ORM

  - Established and nurtured robust client relationships, showcasing deep business understanding and delivering proposed social media solutions with clear ROI projections.- Conducted comprehensive online sentiment analysis and competitor research, pinpointing opportunities for reputation enhancement and strategic improvements.- Attained a 100% turnaround time for social media posts, tweets, and comments by fostering an efficient and collaborative team environment.- Leveraged social listening and monitoring techniques to assist clients in identifying and addressing critical areas impacting brand reputation, contributing to proactive brand management strategies.- Demonstrated a commitment to delivering impactful digital market intelligence and online reputation management solutions, fostering client satisfaction and brand enhancement at Netscribes India Pvt. Ltd. Show less

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  Germin8

  Apr 2015 - Oct 2015

  Social Media Executive - Care

  - Utilized advanced social media listening and monitoring tools to monitor and analyze online sentiment and media coverage, providing data-driven recommendations for crisis response adjustments.- Designed and implemented a criticality matrix, enabling proactive identification of potential crises and allowing clients to take preventive measures.- Achieved a 100% response rate to queries and complaints on social and digital media by closely monitoring social media analytics and key performance indicators.- Successfully guided clients through high-profile crises, minimizing reputation damage and ensuring swift resolution.- Demonstrated a proactive approach to crisis management, contributing to a positive online reputation and client satisfaction for Germinait Solutions. Show less

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  KPMG India

  Nov 2015 - Mar 2022

  - Initiated and executed impactful social media strategies, achieving a remarkable 30% increase in brand awareness and engagement.- Collaborated with cross-functional teams, including Global Communications, Thought Leadership, and business/marketing teams, to strengthen and safeguard the company's online presence.- Led community management initiatives, ensuring prompt responses on Instagram, Facebook, Twitter, LinkedIn, and YouTube through effective collaboration with customer service teams.- Contributed to the enhancement of the company's overall brand reputation and online visibility through strategic social media efforts.- Successfully maintained a cohesive and responsive online presence across multiple platforms, fostering positive interactions and engagement with the company's audience. Show less -An integral member of the Internal Digital Marketing Team, overseeing Brand Monitoring and listening to assess and enhance the firm's presence across social and digital media.- Provided valuable insights into the firm's online presence, contributing to informed decision-making and strategic planning.- Efficiently managed and responded to queries received on the firm's social media channels (Facebook, Twitter, LinkedIn), ensuring timely and effective engagement with the audience.- Played a key role in maintaining a positive and responsive online brand image, fostering client and stakeholder satisfaction.- Contributed to the overall success of the firm's digital marketing efforts by actively monitoring, analyzing, and optimizing its online presence. Show less - Spearheaded Brand Monitoring and Listening initiatives at KPMG, utilizing advanced listening tools (Crimson Hexagon, Synthesio) to gather strategic insights.- Provided senior management with crucial insights derived from monitoring, contributing to informed decision-making processes.- Prepared and delivered various reports regularly (monthly, quarterly, fortnightly), offering comprehensive analytics and data-driven assessments.- Played a pivotal role in enhancing the company's strategic positioning by leveraging real-time data and analytics (Google Analytics and Adobe Analytics).- Demonstrated a commitment to proactive and data-driven decision-making, influencing key business strategies through insightful reports and analyses. Show less

  • Assistant Manager - Markets

    Apr 2021 - Mar 2022

  • Senior Executive- Markets

    Apr 2018 - Mar 2021

  • Executive - Markets

    Nov 2015 - Mar 2018
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  PwC Canada

  Aug 2022 - Aug 2023

  Document Specialist - Internal Firm Services

  - Spearheaded development and implementation of comprehensive branding strategies across multiple platforms for PwC Canada's Internal Firm Services, aligning seamlessly with firm objectives and values.- Championed conception and execution of diverse branding strategies, ensuring alignment with overarching objectives and values.- Directed production of impactful branded collaterals, encompassing digital multimedia and marketing/sales materials tailored for specific audiences, ensuring top-tier quality and cost-effectiveness.- Led cross-functional collaborations to review media materials, ensuring innovative and on-brand content, accelerating performance and visibility.- Maintained company-wide branding consistency across digital, print, and event channels in client deliverables, contributing to enhanced overall brand presence for PwC Canada. Show less

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  Balmoral Multicultural Marketing

  Jan 2024 - now

  Social Media Manager

  As a Social Media Manager at Balmoral Multicultural Marketing, I spearhead dynamic digital strategies that resonate with diverse audiences. With a keen understanding of multicultural dynamics and consumer behavior, I craft compelling social media campaigns that engage, educate, and inspire action.Key Responsibilities:Strategy Development: Develop comprehensive social media strategies aligned with Balmoral Multicultural Marketing's objectives and client needs. Incorporate insights into multicultural demographics and cultural nuances to maximize campaign effectiveness.Content Creation and Curation: Conceptualize and produce captivating content tailored to various cultural backgrounds and preferences. Utilize multimedia formats, including text, images, videos, and infographics, to convey messages authentically and meaningfully.Campaign Management: Execute end-to-end social media campaigns, from ideation and planning to execution and analysis. Implement best practices in campaign optimization, audience targeting, and budget management to drive engagement and conversions.Analytics and Reporting: Monitor key performance indicators (KPIs) and leverage analytics tools to track campaign performance, audience insights, and social media trends. Generate comprehensive reports and actionable insights to inform future strategies and optimizations.Collaboration and Communication: Collaborate closely with internal teams, including creative, marketing, and client servicing, to ensure alignment and cohesion across all digital initiatives. Communicate effectively with clients, providing regular updates, insights, and recommendations to drive business objectives. Show less