Sue Gibson

Experience

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  Roche

  Jan 1983 - Jan 1988

  Sales Rep (3 years) & Product Manager (2 years) for Boehringer Mannheim which was bought by Roche

  Diabetes testing products. Sales rep in western region of Canada. Product Manager in Montreal.

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  PSL Group

  Jan 1988 - Jan 1998

  Account Manager & VP for last 2 years

  Worked in Montreal and Paris initially doing custom (focus groups, indepth interviews) and syndicated market research studies for pharma industry. Launched a fax and internet service "Doctor's Guide" in Canada and then rest of the world setting up agreements with local agencies to rep the services

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  Medscape (before it became part of WebMD)

  Jan 1998 - Jan 2006

  Director Strategic Accounts

  Sold and managed digital programs for east coast clients - Professional Promo, Consumer/patient Promo and digital media. Worked with key pharma accounts such as Novartis, Bayer, J&J, Celgene, Ranbaxy, Pamlab, Ferring, J&J, Zeneca (now AZ) Parke Davis (now Pfizer) & Roche. Consistently met or exceeded sales goals of $3-5 million a year. Sold two $1 million strategic programs. Member of the $5 million club in 2006. Member of president's club in 2001. Top team sales goal in 2006, Top sales in 2004 and fastest sales growth in 2000. Conceived and sold first online CME satellite symposia in 1998 - division worth $80 million today. Sold first ever program to launch a brand digitally without a salesforce. Show less

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  WebMD

  Oct 2006 - Jan 2011

  Managed a team of 4 account managers & the digital professional promotion and consumer/patient business across for Novartis, Roche, Bayer and Ferring. Participated in client annual strategic planning meetings and internal task forces. Led product and sales skills sessions at sales meetings, hosted weekly sales meetings and new hire training sessions - developed 90 day training plan for new hires. Attained sales goals of $10-14 million per year. Directed team that closed large strategic deals including a cross franchise Consumer Program sale of $2 million, a women's health consumer program for $1 million and an HCP program for a CV launch brand at $1.2 million. Show less

  • Senior Strategic Account Director WebMD

    Oct 2009 - Jan 2011

  • Executive Director & Team Lead WebMD

    Oct 2006 - Sept 2009
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  Within3

  Jan 2011 - Nov 2011

  Senior Director, Client Engagement

  Within3 is the world leader in online communities for the healthcare market. Our unique solution solves the mission-critical online communication, collaboration, search, and networking needs of health professionals and healthcare institutions. A secure, invitation-only platform, Within3 is free for all individual users. We earn revenue by providing software and services to health and life science organizations who wish to establish online communities inside our platform. I sold programs to Amgen and Genentech. Show less

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  QualityHealth

  Dec 2011 - Nov 2013

  Sales Director

  QualityHealth is the leading performance-based media and marketing platform serving the healthcare vertical. The online platform produces highly qualified consumer prospects on large scale for healthcare brand marketers and integrates a suite of services that increases the likelihood that those prospects will convert into brand customers. I worked with pharma/biotech and device marketing teams on the west coast and have secured digital patient and HCP programs with Genentech, Gilead, Lifescan, Amgen, Allergan, Avanir, ResMed, Santarus, Depomed and Vivus. Programs sold range from $100K to $1 million. Show less

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  MD On-Line

  Feb 2014 - Sept 2014

  Director Business Development

  MD On-Line offers data driven solutions for the Pharma and Biotech industry. MD On-Line offers Instinctive Data which is patient level claims data and connectivity to 87,000 MDs with an opportunity for the pharma and biotech industry to message MDs before, during and after they submit their claims - in their work flow. MD On-Line offers vRep which enables face to face selling to HCPs using technology to eliminate any geographic barriers. I called on east coast pharma clients and pitched our programs - was close to closing a few sales before I left MD On-Line to start my own business. Show less

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  CarePatrol Franchise Systems, LLC

  Oct 2014 - Dec 2021

  Franchise owner & Certified Senior Advisor (CSA)(R)

  Free Senior Placement Service. We help families find assisted living, independent living, memory care, board & cares and in home care◆ We review the care and violation history of the communities we work with to only recommend safe options◆ We tour clients to our recommended facilities much like a realtor shows families new homes◆ We follow up 2 days, a week and a month after move in to be sure the placement is a good fit◆ We are a free community service and are paid by the facilities we work with. Show less

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  SLG SENIOR CARE LLC

  Jan 2022 - now

  Owner and Certified Senior Advisor (CSA)

  We are a Senior Placement Service that helps families find assisted living, memory care independent living and board & care homes in SLO county. Our services are free to the family as we get compensated b the 110+ homes in our network. Contact me at the office on 805 464 2871 or by email at sue@slgseniorcare.com. Visit my website at www.slgseniorcare.com. I have 10 years of experience doing placement and have helped over 900 families during that time. As a CSA, I have connections with other CSAs throughout the US. Show less