Aarushi Malik

Experience

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  Ramanujan Mathematics Society-DAV College, Panjab University

  Jan 2015 - Jan 2016

  Secretary and Co-founder

   Responsibilities - Attracted monetary sponsorships for departmental events- Acted as the sole point of contact between students and management of the college Activities - Organized an outreach interaction with department of mathematics, IISER Mohali- Organized a guest lecture by Prof. Savita Bhatnagar, Chairperson, Centre for advanced studies in Mathematics, Panjab University

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  Ramanujan Mathematics Society,DAV College, Panjab University

  Jan 2016 - Jan 2017

  President

   Responsibilities - Led a team of 150 members including 10 office bearers and rest volunteers- Selection and evaluation of office bearers- Establishing and maintaining relationships with department of mathematics of various colleges under the university  Activities - Organized a guest lecture by Prof. S.K. Tomar, Panjab University- Organized the Departmental fest -INFINITY 2K17- Ensured maximum participation of DAV College in inter college mathematics competitions- Organized an offsite recreational trip- Managed all social media communications of the society Show less

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  NaranaTech Pvt. Ltd.

  Jul 2018 - Jan 2020

  Data Analyst

  Data AnalysisConducted data extraction and manipulation of big datausing SQL, aiming to uncover patterns and correlations. Translated theinsights gathered through analysis into impactful marketing strategies,leveraging visualization techniques with Power BI.•SEODeveloped a steady stream of qualified traffic to website by followingOn page SEO practices using Google Analytics and Google Search consoleto study user behaviour and page quality for page optimization.•Email MarketingDeployed Mailchimp's various segmentation and taggingfor effective targeting of audience through A/B testing for campaigns. Show less

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  SentinelHz

  Jan 2020 - Jul 2021

  Co-Founder

  Svanarakshak LLP, also known as Sentinel HZ is an AI/ML startup that offersa suite of AI powered tools and algorithms that empowers businesses tomake data driven decisions and enhance their operations.

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  Dentsu international

  Jul 2021 - now

  Data Scientist

  StrategyManaged a comprehensive and customer centric loyalty programfor an automobile company, emphasizing personalized rewards, exclusive benefits, finer userexperience, customer engagement and robust CRM campaigns to ensurehigh adoption among customers and the dealer network.•AnalyticsFormulated a customer engagement index to pinpoint loyalcustomers, employed statistical hypothesis testing to explore diversecorrelations, and conducted cohort and retention analysis for both dealersand customers. Continuous monitoring and reporting of business KPI’s.•DigitalActivated always on social campaign to build brand awareness.Created executive level dashboards and reports on Power BI tocommunicate insights, trends. Show less