Phil Troxell

Experience

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  City Beverage

  Jun 1995 - Jul 2005

  ON-PREMISE MANAGER

  Direct the sales and merchandising of products to 800+ accounts with $10M in sales, accountable for customer presentations and education of products and programs, merchandise displays, promotional programs, overall sales, management of the Coors and Miller promotion teams.Established and hired a 16-member On-Premise Promotional Team, capturing a significant competitive differentiation and advantage through implementation of on-site tastings, interactive games, and shared product knowledge, and better education of wait staff on products.Far exceeded expectations increasing sales by 5% reaching sales revenue of $11M.Initiated unique and relevant on-premise promotions including bar competitions, driving sales at the retail level.. Show less

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  Five Star Distributing

  Jul 2005 - May 2007

  ON-PREMISE SALES MANAGER

  Direct the sales and merchandising of products to 800+ accounts with $10M in sales, accountable for customer presentations and education of products and programs, merchandise displays, promotional programs, overall sales, management of the Coors and Miller promotion teams.Established and hired a 16-member On-Premise Promotional Team, capturing a significant competitive differentiation and advantage through implementation of on-site tastings, interactive games, and shared product knowledge, and better education of wait staff on products.Far exceeded expectations increasing sales by 5% reaching sales revenue of $11M.Initiated unique and relevant on-premise promotions including bar competitions, driving sales at the retail level. Show less

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  Red Bull North America

  May 2007 - Nov 2009

  ON-PREMISE MANAGER

  Direct the strategic and tactical on-premise sales and marketing for 190 direct accounts for northern 3rd of Indiana with $1.7M in sales, accountable for building account relationships, promotions, and product placement. Management of 12 Distributor Sales personnel with 2000+ distributor accounts with $1.5M in sales. Halted double digit decline producing a 28pt. trend reversal of sales, growing from -10% to +18% through competitive and product analysis, replacing products and increasing promotions.Devised innovative promotions in collaboration with Marketing, capturing local media attention and increasing brand awareness utilizing worldwide Red Bull properties such as Red Bull Air Race Detroit and Indianapolis Red Bull GP. Show less

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  Coca-Cola Refreshments

  Apr 2010 - Oct 2011

  Account Manager II

  Worked with a team of six Account Managers calling on large format and C-Stores in NE Indiana and NW Ohio. Part of the 2010 Top Performers Club winning Sales Center in the Great Lakes region. Completed the Pathways Training Program and helped train new employees.

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  Southern Glazer's Wine & Spirits

  Aug 2012 - May 2022

  Responsible for sales and merchandising of the TransAtlantic portfolio calling on two major warehouse independent accounts and 45 stores.Annual volume in territory of close to $4 Million.Work with business intelligence to use the most recent sales platforms and E-Commerce devices thru Salesforce and Proof Commerce. Work with team of Eights Sales people responsible for the top four liquor chains in NE Indiana and a total of 200+ accounts. Drive company revenue of $27mm plus by placement of new items, promotion, POS, and programming. Consistently grown area revenue by average of 10% last 6 years.Have had four Five different reps with Salesperson of the year.

  • Sales Representative - TransAtlantic Division

    Mar 2021 - May 2022

  • Area Manager

    Aug 2012 - Mar 2021
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  Sazerac Company

  May 2022 - now

  Market Development Manager