Maria Camila Verbel

Experience

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  Colombina

  Jun 2015 - Dec 2015

  S&OP Intern

  • Executed the weekly distribution plan and monitored daily product logistics transportation, ensuring seamless movement from the factory to 8 nationwide distribution hubs.• Assisted in forecasting initiatives, utilizing market trends, historical data, and predictive analytics to deliver precise sales projections.• Tracked product availability for key items (Prepacks, Seasonal SKUs, New Releases, Assembled Offers) for Marketing and Supply Chain, providing support identifying potential supply issues that could impact fulfillment. Show less

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  Cushman & Wakefield

  Jan 2016 - Mar 2016

  Administrative and Financial Analyst
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  Colombina

  Mar 2016 - Mar 2020

  Trade Marketing Coordinator

  Leveraged shopper insights to develop targeted marketing strategies. Actively engaged with clients on-site, presenting results, exploring business opportunities, and ensuring brand alignment with business objectives.• Developed and executed shopper strategies to boost brand awareness, drive sales, and enhance the overall shopper experience. Oversaw 20 brands with annual revenue exceeding USD$550 million. • Delivered innovative training programs to over 180 sales reps and team members each quarter. • Conducted business analysis by monthly monitoring market indicators such as competitor pricing, promotions, and in-store activities. • Partnered with marketing and sales to develop nationwide programs. Coordinated loyalty plans, incentives, and rebates for +150 clients monthly with a 94% effectiveness rate. Show less

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  Carvajal Empaques Colombia

  Mar 2020 - Dec 2023

  Marketing Manager

  Executed marketing strategies that boosted sales and deepened audience engagement. Focused on customer-centric approaches, exceeding expectations, building loyalty, and driving growth.• Developed annual strategic plan for 4 brands ($115M annual revenue) to drive growth, market penetration, and customer engagement.• Oversaw a CX consulting project for 5K clients in LATAM & the US. Coordinated user research, designed and executed surveys for 600 clients and facilitated cross-functional workshops addressing (6) pain points in the customer journey map.• Collaborated with sales and pricing teams to create customized RFP proposals. Led B2B proposals for top brands (C-level) like Starbucks, Juan Valdez, KFC, and others.• Launched a training calendar for clients (distributors). Facilitated 20 training events for over 300 individuals across Colombia in 2023.• Executed communications strategies for social media, website, and PR. Drove a 30% increase in brand awareness. Expert in digital marketing strategy and content creation.• Coordinated multiple digital product developments to improve internal processes (mobile app for sales, a website chatbot, and a client order platform).• Collaborated with cross-functional teams on product launches, ensuring customer insights guided development. Managed a pipeline of +10 new products per year. Show less

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  Revlogic

  Aug 2024 - now

  I work with Account Managers to implement enablement programs, create training content, and track effectiveness. I also help drive content marketing strategies and ensure all materials align with brand guidelines.

  • Marketing & Enablement Manager

    Feb 2025 - now

  • Marketing and Operations

    Aug 2024 - Feb 2025