Clarissa Rucker

Experience

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  Liberty University

  Aug 1999 - Dec 2002

  Master Control Operator

  Master Control Operator monitors on air and cable broadcast signals, records programs from satellite feeds for later use, sets up and airs programs and program breaks per program log, ingests media from various sources for air or office use, monitors and controls transmitter output, maintains transmitter logs and discrepancy logs, and assists with traffic and on-air promotion.•Helps to assure a high quality broadcast by monitoring on air and cable broadcast signals, following the program log to air programs and breaks, monitoring and controlling the transmitter output and resolving any on-air problems which might occur.•Provides support for future broadcasts by recording programs from satellite feeds, ingesting media from various sources, and assisting with traffic duties.•Helps to assure compliance with applicable regulations and communication with other departments by maintaining transmitter and discrepancy logs, the equipment incident report, the daily report of satellite recordings, and the program log.•Assists with on-air station and program promotion through basic editing of promos and interstitial content and performing associated traffic functions. Show less

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  WSET-TV (Sinclair Broadcast Group)

  Dec 2002 - Sept 2008

  The Creative Services Producer is the in-house, marketing leader guiding and managing the multimedia design, marketing, copywriting/editorial, and photography teams in the production of engaging, creative solutions and inspiring marketing resources and materials for WSET-TV, its clients, programming, news, and community.•Produces publications as assigned to meet the communications objectives of the project by developing strategies, tactics, and plans for WSET-TV publications.•Manages and coordinates the production of all projects accepted by the sales team, within the specified budget of the client, by making appropriate project assignments according to criteria such as talent, skill level, and expertise in production, establishing a workable production schedule ensuring that deadlines are met, and exercising supervision of the professional full‑time staff as well as part‑time student employees.•Ensures effective and efficient working relationships with clients by conducting design briefs, providing accurate estimates of the total costs of printing projects, developing copy and production schedules, directing photo shoots, presenting final proofs as each job dictates, seeking client approval at all stages of development, and facilitating resolution when disagreements in opinion occur.•Ensures consistent use of the television stations brand, and or the stations clients, seal, logos, and brand structure by establishing standards and guides and enforcing compliance with branding standards.•Partners with Video Marketing to create integrated photographic and video productions to meet client requests and television station needs.•Cooperates as an active partner with professionals in other areas of Marketing and Communications, including Strategic Communication, Web Strategy and Development.•Deploying and managing a digital management system, maintaining a conscious effort to protect the right to privacy by not displaying images not suitable for public use. Show less Video-Journalist organizes, records, and edits video productions to achieve the desired public information objectives. Interacts with anchors, reporters, graphic designers, production crews, public safety and other participants involved in capturing live-action news.•Created and edited news scripts, promotional teasers, newscasts and headlines into a video format for broadcast.•Conducted interviews to validate news leads and subsequent news stories.•Exercises creative and technical decision-making of single- and multi-camera recordings and digital media by analyzing subject matter for artistic, technical, time, material, and budgeting requirements, planning and scheduling, equipment, crew, and broadcast needs.•Assists in the production of single and multi-camera live shots by exercising creative and technical control of video/audio recording which may require functioning independently as videographer, the producer, and/or director for live news, as well as directing talent for voice, physical presence, and actions, and editing the final package for on-air use.•Exercises timely creative decision-making while assembling single and multi-camera recorded video and audio segments into a completed technically and aesthetically effective video package for live-action news.•Facilitates media production by selecting and lighting suitable settings for location productions, setting up, troubleshooting, and operating media equipment or assisting with the staging and presentation of productions for on-air use.•Assist with maintaining and archiving captured content.•Ensures the operational condition of broadcast equipment by performing repairs and/or arranging preventive maintenance as appropriate.•Helps to ensure that production equipment is technologically up-to-date and meets the needs of the television station.•Operated Engineered live trucks both microwave and satellite transmissions for live newscasts. Show less

  • Creative Services Producer

    Nov 2003 - Sept 2008

  • Video-­Journalist/Editor

    Dec 2002 - Nov 2003
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  The Associated Press

  Sept 2008 - Jan 2016

  Senior News Systems Specialist

  Senior News Systems Specialist oversees on-site, telephone and remote support for software and systems used in television, radio, online and network newsrooms in North, Central and South America. Systems include ENPS, AP Playbook, ENPS Mobile and add-ons. Well organized leader, a strong self-starter and team player. Works effectively without supervision and provides direct support to underlying staff. •Leads training sessions for technical and non-technical teams. •Mentor and train new associates on the Help Desk and on-site.•Understanding of news production workflows, as well as knowledge on how to identify, investigate and resolve issues with the technical operation of software, systems and integration.•Build, install, configure, and maintain server components and client workstations.•Certify integrated peripheral vendor products with ENPS (Electronic News Production Software). •Ensure customer satisfaction with high-profile customers in broadcast newsrooms and production facilities globally.•Develop and build vendor partner alliances and client relationships through on-site ENPS demos and off-site support.•Assist in the development and promotion of new ENPS broadcast software and multimedia newsroom technologies.•Create educational curriculums for broadcast engineers, managers and end users on the basic operations of ENPS.•Design alternatives to current workflows to streamline processes of disseminating content to make newsrooms more efficient.•Log and help resolve customer issues, interfacing with other development and support groups as necessary.•Technical aptitude and proficient understanding of personal computers (PC and Mac) and Microsoft Windows.•Advanced knowledge in software support, personal computers and cloud computing. Show less

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  DC Department of Human Resources

  Jan 2016 - now

  Public Information Officer in the Office of the Director

  Public Information Officer for the Department, of Human Resources, responsible planning, developing and communicating the agency's programs, policies and activities both internally throughout the District, as well as externally to the general public through news media, various constituencies, and municipal entities for the agency. Primary lead over achieving the agency's objectives in the areas of employee communications, information services, and media and public relations. •Manages internal and external communication matters for the agency, including handling inquiries from the press and constituents to include performing research, writing and/or liaison work on broad, critical program matters. •Develops and implements a variety of communicating strategies and public information campaigns that will successfully and efficiently inform District agencies, employees, and the public of human resource management services, programs, policies and activities. Writes, edits, and executes strategic communication plans and programs.•Plans and coordinates a variety of special events or projects to encourage favorable community response and enhance the image of the agency. •Serves as liaison with the Mayor's Communications Office, and representatives of the media to assure appropriate and timely coverage of events, accomplishments, and activities of interest or concern to the public, and determines appropriate format and forum, depending upon the nature of the information to be released. •Ensures maintenance, and updates content of DCHR website, including leadership of redesign efforts relative to communication to the public. Establishes and oversees DCHR presence on social media, such as Twitter and Facebook. Assists the Director and other officials in preparing for media interviews and other presentations. When necessary, represents the agency at local and regional events and meetings. Show less

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  Dimages.Co

  Jun 2021 - now

  Business Owner