Rob Lawrence

Experience

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  Carticept Medical

  May 2007 - Aug 2007

  Laboratory Technician

  During my time as a Laboratory Technician, I assisted various staff with testing and analysis of medical equipment and devices, as well as data entry for key experimental data and reference material.

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  Syscom Technologies

  Aug 2007 - Aug 2010

  Inside Sales Representative Procurement and Logistics

  During this time I fulfilled IT orders from Turner Broadcasting's IT acquisitions department and handled all aspects of backoffice fulfillment from order receipt, tracking, reconciliation and returns.

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  Turner Broadcasting

  Aug 2010 - Mar 2017

  As a Project Manager for Media Software and Services within Turner Broadcasting, I support the web development needs for the NBA Digital group. During this time as a scrum master in the Media Software and Services department, I facilitated day-to-day agile sprint operations, including daily scrums, sprint planning, estimations, and retrospectives. During this time as a business analyst in the Media Software and Services department, I was responsible for managing an offshore team of developers to deliver enhancements and bug fixes to our internal customers for their financial forecasting software. During this time I handled logistics around the receipt of IT equipment ordered by Turner Technology Services for the Techwood campus, including asset and inventory management, deployment of IT equipment, coordinating with multiple support groups, and retiring/ responsibly recycling of equipment.

  • Project Manager - NBA Digital

    Jun 2015 - Mar 2017

  • Scrum Master

    Jul 2014 - Jul 2015

  • Business Analyst

    Oct 2013 - Jun 2015

  • Receiving and Logistics - Turner Technology Services

    Aug 2010 - Oct 2013
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  Turner Sports

  Mar 2017 - Feb 2024

  As Director of Ad Product for Turner Sports, I work to optimize both digital ads as a product as well as how ads work within our products to meet business goals. Partnering closely with sales, strategy, yield, product, and operations teams, I focus on helping to execute a monetization strategy at the intersection of digital ads and user experience. As Director of Sponsorship Operations, I oversee the integration of various monetization efforts across ad, sponsorship, and marketing workstreams into NBA Digital products and operations. As a Program Manager within NBA Digital, I focus on work-intake and prioritization to help manage the program of work specific to NBA Digital sponsorship, sales asset development, special events, marketing efforts, as well as other high visibility technical initiatives. As a Product Manager for Turner Sports, I support the web development needs for the NBA Team Sites by creating a project roadmap and helping a development team execute on that roadmap.

  • Director - Ad Product

    Dec 2021 - Feb 2024

  • Director - Sponsorship Operations

    Feb 2020 - Dec 2021

  • Program Manager - NBA Digital

    Jul 2018 - Feb 2020

  • Product Manager - NBA Digital

    Mar 2017 - Jun 2018
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  TNT Sports U.S.

  Jun 2023 - now

  Director of Digital Product - Growth