Marcelo C.

Experience

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  Aeria Games & Entertainment

  Aug 2011 - Apr 2012

  Spanish Localization Specialist

  • Localized content from English to Spanish, for upcoming games in preparation for commercial launch.• Provided ongoing support to existing games, via localization editing of dialogues, UI elements, script and online content using translation cloud software (XTM)

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  Www.siliconvalleyspanish.com

  Mar 2012 - now

  Localization Consulting

  • Independent Localization practice focus in local market. Corporate Instruction, individual and small group.• Manage localization projects and requirements for multiple organizations and clients• Oversee end to end localization lifecycle using translation management tools and systems• In charge of project initiation, execution, assessment and reporting.

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  Walmart eCommerce Mexico (vudu.mx)

  Apr 2012 - Feb 2015

  Spanish Web Producer

  • Provided support to Marketing and Content department. Managed content and graphics for weekly releases, email and social media channels.• Reduced costs by taking ownership of tasks, delegating to coordinators and working with vendors to streamline delivering methods of digital products and content.• Created QA procedures for localization team using FTP protocols, CMS and proprietary tools.

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  Apple

  Jan 2015 - May 2015

  Spanish Localization Specialist-Speech Recognition

  • Performed QA tests on speech recognition software utterances, identifying commands in Spanish and English to train Siri’s AI.• Performed event detection tasks for multiple localization projects.

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  Ubisoft

  May 2015 - Nov 2015

  Localization Project Coordinator

  • Provided support to marketing organizations across multiple languages, worked closely with Language Specialists, Engineers, Product Managers, Content Coordinators, Product Development, Release Managers, QA Specialist, business partners, and vendors.• Managed and QA multiple localization projects in a fast-paced environment, recognizing and acting on their priorities and interdependencies and delivering products in a timely manner.• Communicated project status, issues and updates; evaluated and proposed new Content Management Systems to various teams and stakeholders. Show less

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  Google via Regalix

  Dec 2015 - Nov 2018

  LatAm Implementation Consultant

  • Supported LatAm merchants installing Digital Marketing codes, analyzing results and creating strategies with advertiser’s budget to meet their goals• Managed Google digital solutions for merchants using Salesforce, Google Ads, Google Adsense, Google Analytics, Google Shopping, Conversions and Google e-Commerce• Knowledge of Google Tag implementation standards, HTML, JS, CSS and J-Query• Worked with Spain and Latin-American markets, medium and large size advertisers, online and over the phone Show less

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  Meta

  Nov 2018 - Jan 2020

  Localization Project Coordinator

  • Coordinated Localization cycles on Facebook, Instagram, Messenger, WhatsApp and Oculus in all platforms, across multiple regions, languages (+60) and global time zones.• Reviewed, prioritized, and tracked progress of issues that affect localized product, content relevancy, quality, and functionality. Supported cross-functional teams and stakeholders to ensure localization requirements were implemented and well understood• Managed vendors to ensure all assignments were understood, timelines were followed, and deliveries completed correctly and on time• Planned and executed UX User testing groups with Language Managers, collected feedback and reported findings to stakeholders to close the project.• Initiated and executed cultural relevance exploring testing for new features and A/B testing for existing deliverables to improve click trough rate. • Created UX/UI Road Map for vendor’s testing to monitor new testing standards. Show less

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  Adobe

  May 2021 - Dec 2021

  International Project Manager

  • Support two Senior International Program Managers with the daily tasks, handoffs to and from vendors• Monitor bug databases, triaging and troubleshooting• Work with internal engineering team and vendors

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  Wells Fargo

  Nov 2021 - Aug 2022

  Localization Project Manager

  • Provide development and execution consultation for digital business plans, programs, and initiatives: content strategy/creation, customer experience, analytics/research, or product management. • Interface with Wells Fargo internal requestors to understand the translation request and provide guidance with requirements for proper submission of translation jobs• Ensure adherence of Wells Fargo policies and procedure by team members and external vendors

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  U.S. Bank

  Aug 2022 - now

  Translation Sr. Project Manager

  • Participate in the identification, design, development and implementation of assigned projects.• Interface with internal and external resources to ensure successful and timely completion in accordance with user needs.• Monitor deliverables, interact with project owners, troubleshoot project creep to meet predetermined deadlines.• Use MT tools to monitor projects