Shahroze Arshad

Experience

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  Government College University, Faisalabad

  Oct 2017 - Jul 2019

  Assistant Computer Programmer
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  WorldCreativeSolutions

  Jul 2019 - May 2023

  Search Engine Optimization Analyst

  1. Conducted keyword research for the target audience using Google Keyword Planner and SEMrush.2. Collaborated with the Project Manager on strategic planning to define growth goals and objectives aimed at achieving targeted sales.3. Conducted detailed website audits to enhance website performance and improve user experience.4. Optimized the website to improve page loading speed utilizing Google PageSpeed Insights.5. Performed competitive analysis to identify growth opportunities for the website.6. Executed on-page SEO practices, including writing SEO-optimized event titles, descriptions, pricing details, optimizing URL structures, content optimization using targeted keywords, internal linking, and image optimization.7. Created performance reports based on key metrics such as website clicks, impressions, click-through rate (CTR), bounce rate, and session duration to monitor the effectiveness of SEO strategies.8. Set up goals in Google Analytics to track and achieve targeted sales.9. Conducted market research to identify opportunities for potential events that would increase website traffic, attract more customers, and generate sales.10. Provided customer support through various channels, including Skype, Tawk.to, and email, ensuring timely and effective communication with clients.11. Enhanced event-related content to increase leads, conversions, and revenue generation.12. Analyzed website traffic on a per-event basis using Google Analytics to identify areas of opportunity and optimize campaigns accordingly.13. Generated weekly, monthly, and quarterly reports on progress against established goals.14. Implemented link-building strategies including guest posting, web 2.0 submissions, local business listings, profile backlinking, social bookmarking, classified ads, free press releases, and blog commenting.15. Monitored key SEO metrics such as organic traffic, impressions, and click-through rates to assess performance. Show less

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  World Events Management Services LLC

  Jan 2020 - Dec 2021

  Search Engine Optimization Analyst

  1. Perform Keywords research for the targeted audience based in UAE using various tools like (Google Keyword Planner and SEMrush).2. Perform website audits, doing competitive analysis, and identify gaps/improvements in content or web design.3. On-Page SEO: Meta titles, Meta descriptions, URL structure optimization, content optimization, alt text, internal linking, image optimization.4. Optimize website blogs with targeted keywords to get better rankings in SERP.5. Optimize website for responsiveness and to improve page loading speed6. Implement link-building strategies like Blog posting, Guest Posting, web2.0, local business listing, Profile backlinking, Social Bookmarking, Classified Ads, Free Press Release, Blog Commenting.7. Track important SEO metrics including organic traffic, impressions and click through rate. Show less

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  SHANARD LATE SHOP

  Sept 2021 - Mar 2023

  Search Engine Optimization Specialist

  1. Perform Keywords research for the targeted audience based in Dublin, Ireland using Google Keyword Planner and SEMrush.2. Working with the owners on strategic planning to define growth goals and objectives to achieve the targeted sales.3. Conducting a detailed website audit to implement best Seo practices for the website 4. Optimize website for responsiveness to improve user experience and to improve page loading speed Doing competitive analysis for bringing improvements in Product descriptions by using the targeted keywords.5. On-Page SEO: product titles, product descriptions, URL structure optimization, content optimization, internal linking, image optimization.6. Creating reports as per key performance indicators like website clicks, impressions, ctr (click-through-rate), Bounce rate, session duration to monitor SEO strategy performance.7. Conducting market research to identify opportunities for new products, deals and discount offers for the Targeted audience of Ireland especially Dublin city.8. Preparing sales reports and to make sure that order will deliver on time to the customer.9. Improving product content to increase leads, conversions, and generating revenue.10. Analyze website traffic on Google Analytics on daily/weekly/monthly basis to identify areas of opportunity and optimize campaigns and strategies accordingly.11. Generate weekly, monthly, and quarterly reports on progress against goals12. Implement link-building strategies like, Guest Posting, web2.0, local business listing, Profile backlinking, Social Bookmarking, Classified Ads, Free Press Release, Blog Commenting.13. Track important SEO metrics including organic traffic, impressions and click through rate. Show less

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  BlueEast

  Jun 2023 - Nov 2023

  SEO Expert

  1. Conducted keyword research for website and PPC campaigns using Google Keyword Planner and SEMrush.2. Performed detailed website audits using SEMrush, Screaming Frog and Google Page Speed Insights.3. Providing technical seo report to the development team to Optimized the website performance.4. Conducted a detailed competitive analysis to identify growth opportunities for the website.5. Executed on-page SEO strategies like product meta titles, meta descriptions to increase CTR, optimizing URL structures; and enhancing content using targeted keywords, internal linking, and image optimization.6. Implement redirects on broken links to avoid bounce rate.7. Implement Pagination for a smooth user experience. 8. Implement Canonical URLs and remove keyword cannibalization issues.9. Developed a content marketing plan for website blogs and for Link Building purposes.10. Generated reports based on key performance indicators such as website clicks, impressions, click-through rate (CTR), bounce rate, and session duration to assess SEO strategy performance.11. Successfully achieved the target of 10K visitors per month on the website.12. Set up goals in Google Analytics to track progress towards achieving targeted sales.13. Conducted market research to identify opportunities for potential sales on special occasions using discount and sales offers.14. Implemented link-building strategies including guest posting, link exchanging and local business listings. Show less

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  ACE Money Transfer

  Dec 2023 - now

  Search Engine Optimization Executive

  ACE Money Transfer provides remittance services to 100+ receiving countries. Having offices in UK, Europe, Australia, Pakistan, and Bangladesh, we are a well-reputed and established company, who take the trust of our customers seriously. We are recognised and regulated as an Authorized Payment Institution (API) by the Financial Conduct Authority (FCA) in UK, AUSTRAC in Australia and FINTRAC in Canada

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  ACE

  Dec 2023 - now

  Search Engine Optimization Executive