Mohini Kumthekar - Erram

Experience

• 

  Bennett Coleman and Co. Ltd. (Times Group)

  Jul 2007 - Sept 2022

  • Curated & developed projects, identified the brands to partner, pitched the idea, closed the deal, managed & executed the whole project.• Collaborated with various stakeholders in order to plan, execute and implement strategies. • Forecasted & planned P &L statement for various projects.• Provided idea centric marketing solutions– multi-media (print, digital, radio and On-ground) campaign development, conceptualized brand campaigns, media planning and strategic tie-ups.• Client management, Sales enablement, supervising promotional marketing material development.• Handled Brand Partnerships for various projects.• Launched Branch’s first ever virtual exhibition for Real Estate Vertical.• Championed first ever CSR Print campaign for clients like Qtrove, Metropolis Labs etc• Enabled brand solutions and managed marketing campaigns for key accounts like Toyota, UB Group, MFine, Himalaya etc. Show less • Key account management for Real Estate vertical which contributed 35% revenue to the Pune Branch by providing marketing solutions to set of clients.• Added new accounts to the branch by tapping non-advertisers via various routes like Activations, Digital & Radio generating revenue growth from set of clients.• Pioneered First Ever Gold Newsprint Innovation in multiple markets for the Group & won Response Innovator of the month award by President.• Instrumental in executing Glazed 4 Page Pullout series from a single client in multiple markets.• Championed Branch’s First Ever Activities like Book Donation Drive & Derby Race.• Instrumental in enabling activities like Times Celebrate Pune, Times Marathi Carnival, Times Family Carnival, Client Specific Expos, Happy Streets, Wedding Times Fashion Fiesta & for various on ground National & International exhibitions.• Achieved client breakthroughs from Non-Advertiser’s leading to growth in market share• Enabled customized media campaigns for clients leveraging TOI media entities, increasing client & relationship base and optimizing their advertising expenditure.• Identified client’s business objectives & challenges to accurately assess needs, worked together to create joint business plans for short- & long-term account growth.• Developed proposals, delivered presentations & facilitated offerings & solutions to prospective customers. Show less • Key Lead for development & target achievement in sub categories like Retail, Real Estate, Education in classifieds. • Built national as well as local clients for TOI main issue, the city centric publications and also special issues.• Developed long term relationships with existing clients, growing business by better understanding client needs and delivering accordingly• Identified client requirement and suggested cost effective packages to fulfill the same across multiple TOI daily publications like ET, TOI, Pune Mirror, Maharashtra Times etc.• Initiated various hard-sell features dedicated to a specific category. Show less • Played an important role in training vendors and implemented the ‘Agency Booking System’ developed by Times of India.• Being the single point contact in Pune, ensured smooth working of ‘Agency Booking System’ by coordinating nationally with the Helpdesk and agencies.• Involved in active co-ordination with all Advertising agencies and mobilizing business through them for revenue generation.• Convinced the agencies to use the ABS, (Agency Booking System) and administered for their training and meetings.• Played an important role in handling then complaints/ grievances of the customers• Involved in booking, scheduling, planning of classified advertisements and creatives. Show less

  • Integrated Brand Communications

    Jun 2019 - Sept 2022

  • Deputy Manager

    Apr 2017 - May 2019

  • Assistant Manager

    Apr 2013 - Mar 2017

  • Senior Officer

    Apr 2011 - Mar 2013

  • Officer

    Apr 2009 - Mar 2011

  • Executive

    Jul 2007 - Mar 2009
• 

  BQ Prime

  Aug 2022 - May 2024

  Senior Manager, Brand Partnerships
• 

  Times Internet

  May 2024 - now

  Senior Manager