Steve Sidle

Experience

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  Kaplan McLaughlin Diaz

  Jan 1991 - May 1994

  Project Architect

  Very large international architecture firm involved in all types of architecture. I worked on large projects in US, Mexico, France and Japan.

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  ESS Architects Inc.

  Jun 1994 - Mar 2000

  Senior Project Manager / Lead Designer / Design Standards Manager

  Medium sized architecture firm specializing in California Hospital Design.

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  Citadon

  Apr 2000 - Aug 2003

  Senior Technical Product Manager

  Construction project management solution used on over 13,000 projects worldwide with over $300B in project value currently active. The redesign of the app to be workflow driven was the key to the enduring success of the company.Educated the team on how a workflow centric application could improve the current functionality and guided the entire company to a successful market launch. Transformed Citadon’s piecemeal first-generation solution into a cohesive and flexible workflow driven application. Considered by the former CEO to be the best workflow solution he had ever seen. Re-designed, evangelized, and supervised development of the new application including the Business Process Designer, User Task Management, Business Process Administration, Workspace Management, Document Management System (DMS), Security, and Audit History. Conducted focus groups with key clients, designed the UX/UI, and illustrated the new functionality to efficiently communicate the design intent to the clients, development, and support teams. Show less

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  SpeedReg.com (Speed Registration)

  Oct 2003 - Dec 2009

  Founder / Owner / Product Manager

  Launched in 2003 for Motorsports race registration and promotion that allows local clubs to advertise races, register racers, and take payment. Best in class registration service that transforms antiquated paper-based registration.Researched market and developed of a complete GTM plan prior to design and development. Transformed motorsport organization and racers requests into a fully functional cross-category solution. Designed and developed the UX/UI; dramatically increased revenue per race and decreased no shows. Led 5-person development team; 12 months of full-time development required prior to go live. Created marketing videos tailored to customer needs and requirements. Authored extensive online help, video tutorials, and marketing collateral to smooth adoption. Show less

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  Smith Karng Architecture

  Sept 2005 - Jun 2006

  Senior Project Management Consultant

  Medium sized architecture firm specializing in Healthcare Architecture. Designed and managed many projects for hospitals in Northern and Southern California.

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  BinkyBunny.com

  Jun 2006 - now

  Co-Founder / Owner / CTO

  BinkyBunny.com is the fastest growing rabbit enthusiast community and e-commerce site in the world. Since launch, members have posted in our community forum 600,000+ times and we have shipped over 70,000 orders. Identified niche market and built an ever-growing community of members and customers (40,000+). Acquired a e-commerce company in business for 30+ in 2016 called BusyBunny.com to increase reach, profits and sales. Use social networking, quality content, and unique products to grow loyalty (8000 Facebook / 7,000 Twitter). Updated site to be responsive and modern with custom WordPress implementation. Increased profitability and decreased overhead using state of the art technology and streamlined process. Designed 30+ pet products including the Maze Haven, Mini Haven, and Tunnel Haven. Show less

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  Peristyle Healthcare Planning

  Jul 2006 - Sept 2009

  Senior Project Management Consultant

  Small architecture firm specializing in Healthcare Architecture. Designed and documented many medium and small hospital projects. Designed, documented, and did construction administration for a $7M innovative Neonatal Intensive Care Unit (NICU) in Southern California.

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  Spotzot.com (Acquired by Valassis (RedPlum))

  Jun 2011 - Oct 2011

  Partner Manager / Consulting Senior Product Manager

  Largest source for in-store offers from major retailers and brands. Spotzot powers many of the top deal and coupon websites and apps. The platform includes 300 United States retail chains and 1,000,000 store locations.Managed partner API implementation; helped design modular architecture for easy implementation. Researched and designed the first monetization model for Spotzot so they could focus their efforts. Developed UI options for the desktop and mobile platforms. Developed marketing materials for the new functionality. Show less

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  IncredibleCause

  Jun 2012 - Nov 2012

  Senior Product Manager / Project Manager + UX/UI

  Directed the development of the product to participate in live chat with celebrities and experts for charity and fun. Developed UX and UI logo, and graphic design for the website.

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  BroadVision

  Nov 2012 - Oct 2019

  Director of Product Management + User Experience Design

  Vmoso (Virtual / Mobile / Social) is an enterprise social network for business communication and collaboration including Content Sharing, Business Process (Workflow), Task Management, Chats, Group Posts, Spaces, Calendar, Big Knowledge Analytics, Email Integration, Document Preview, and Advanced Search.Specified the functionality and user interface for the Business Process (Workflow) module. Designed the next generation UX and navigation for desktop, mobile browser, tablet, and phone (iOS/Android). Revised mental model to reduce the user’s learning curve, training, and increase user adoption and usage. Created detailed specifications and mockups (UXPin | Balsamiq | Illustrator | Photoshop). Spearheaded the adoption of Atlassian’s Jira agile development tool and agile process changes in the company. Gathered external and internal customer feedback; changed development priority to incorporate this feedback. Show less